Agency Life The Surprising Way to Combat Client Churn w/ Jonathan Ewing
Jul 6, 2023
Jonathan Ewing, Director of APCO Worldwide, explains how agencies can reduce client churn by predicting and meeting client needs. He emphasizes the importance of setting clear expectations, building trust, and connecting to the outcome in sales conversations. The speaker also discusses the challenges and appeal of agency life, and recommends books and podcasts to navigate those challenges.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
The Importance of Positioning in the Sales Process
03:24 • 4min
Setting Expectations for Successful Sales Conversations
07:42 • 9min
Building Trust and Recognizing Moments
16:27 • 21min
The Importance of Connecting to the Outcome and Storytelling
37:40 • 1min
Time Management, Client Loss, and the Appeal of Agency Life
39:05 • 2min
Challenges of Agency Life and Recommendations for Books and Podcasts
41:19 • 3min