The HeyCreator Show

Welcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers. In this week’s conversation, Darrell and Tara dive into what you should be talking about on your podcast, and how you can use content strategy to drive business growth. In this episode, Darrell and Tara talked about: How Tara got into podcasting The importance of pivoting for podcasters How to decide what content resonates most with your audience Why you need to start your podcast content strategy with the right questions How to use your value proposition to determine the premise of your show Why the positioning of your podcast is so critical to discovery Suggestions to overcome analysis paralysis And much, much more! The Show Notes Copyblogger.com Tara’s Website Tara on twitter Tara’s Podcast Get Tara’s “Podcast Premise Worksheet” at Yellow House Media “The Elements of Value” – Harvard Business Review Darrell on Twitter Tim on Twitter

This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers. In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses. In this episode, Darrell and Tim talked about: Why it’s a mistake to ignore the basics of SEO The importance of establishing yourself as an authority How to set yourself apart from your competition through positioning Tools that any good SEO needs to utilize 3 fundamental things you can do to make Google love your website Commonly undervalued strategies for building your backlink profile Keys to proper site and content structure for optimal SEO Location-based search and Google My Business for beginners And a teaser for a free SEO workshop by Copyblogger The Show Notes Copyblogger.com Darrell on Twitter Tim on Twitter Free SEO Workshop Backlinks Article Tools Mentioned: Google Analytics Google Search Console Google My Business SEM Rush (7-day Pro Trial) Ahrefs Yoast

Darrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer. In this conversation, Ed talks about the power of copywriting, clear goals, pain points and strategies for freelancers, and why he created a coaching business to “help writers … earn more in less time doing work they love for better clients.” In this episode, Darrell and Ed talked about: How Ed transitioned to a full-time freelance copywriter (with no writing background) The moment he narrowed down to his target market and the rapid change that followed What your prospects really want to know about you Short-term vs long-term mindset, and building a freelance career that you love Why “hope” is not a professional strategy Proven strategies for building recurring income and clients Why luck is a myth, and why you should never trade your time for money And much more … The Show Notes Copyblogger.com High-Income Business Writing High-Income Business Writing Podcast Follow Ed On Twitter Darrell on Twitter Tim on Twitter Darrell on Tim’s Podcast

Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage. In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience. In this episode, Darrell and Brennan talked about: How Brennan got his start as an online entrepreneur Why you may not be doing as much segmentation and personalization as you need to be How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list Why RightMessage is like MadLibs for your email marketing The staggering difference personalized content can make for your brand Tips and tricks on how and where to get started Why personalization is so much more than email And more … The Show Notes Copyblogger.com Follow Brennan On Twitter Read Brennan’s Blog Take Brennan’s Courses at Double Your Freelancing Sign-up for Right Message Why You Shouldn’t Use Tags To Segment Other Tools We Talked About: Sign-up for ConvertKit Typeform Darrell on Twitter Tim on Twitter Darrell on Tim’s Podcast

In this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms. These days it seems like everyone has a podcast, but there are some pretty staggering stats that show podcasting is just as viable for connecting with an audience as it ever has been. In this episode, Darrell and Pat talked about: How Pat got his start in podcasting, and why Why its not too late to start a podcast The reason you don’t need to break the bank or get in the weeds launching your show Why podcast production gets easier by the minute The power of storytelling and teaching in content production How Pat’s podcast strategy has changed over the years and the 20% rule he uses An examination of Super Fans and their importance for your business And a defense of self-publishing The Show Notes Copyblogger.com Pat’s Website Follow Pat on Twitter Pat’s YouTube Channel Pat’s Podcast (Smart Passive Income) Pat’s Podcast (Ask Pat) Pat’s Course, Power Up Podcasting Darrell on Twitter Tim on Twitter

Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020. Darrell and Tim also also share strategies from behind the scenes. In this episode, Darrell and Tim talked about: How Copyblogger is restructuring its content and how Why traditional content marketing distribution is outdated The renewed importance of “series-style” content Why user experience and serving your audience is still priority #1 Tips, tricks, and the technical side of strategic SEO How a couple of dynamite pieces of content can completely change your inbound traffic Why 90% of your content will never be seen (and how to change that) Successful examples of modern content strategy, and a teaser for the new Copyblogger member opportunity The Show Notes ConvertKit Blog SmartPassiveIncome.com Darrell on Twitter Tim on Twitter Darrell on Tim’s Podcast Copyblogger.com

In this episode, Darrell and Brian share about a new change to Copyblogger Media, and expose some of their exciting plans for the future of Copyblogger in 2020! Brian, Darrell, and Tim Stoddart also explore the future of content marketing. In this episode, Brian, Darrell, and Tim talked about: How Copyblogger’s hierarchy and business model... Listen to episode

In this episode, Darrell talks to John Jantsch — the founder of Duct Tape Marketing — about his new book titled The Self-Reliant Entrepreneur. The two talk extensively about the why behind entrepreneurship, and how writers like Emerson and Thoreau give lessons to modern-day entrepreneurs. In this episode, Darrell and John talked about: Where John... Listen to episode

In this episode, Darrell talks with Matt Ragland, the Director of Customer Success for Podia. Darrell and Matt Ragland dive into more thoughts about online education, Matt shares his story of building an audience, and the time-tested secret that helped him get to more than 35,000 subscribers today. In this episode, Darrell and Matt talked... Listen to episode

In this episode, Brian Clark and Darrell Vesterfelt talk about the past, present, and future of online education. Brian shares about his most recent product and launch, and he and Darrell compare notes on how things have changed over the years. In this episode, Brian and Darrell talked about: What inspired Brian to launch a... Listen to episode