
The HeyCreator Show
The HeyCreator Show is for building your creator business.
Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
Latest episodes

Feb 3, 2020 • 49min
How to Turn Pro as a Freelance Writer
Darrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer.
In this conversation, Ed talks about the power of copywriting, clear goals, pain points and strategies for freelancers, and why he created a coaching business to “help writers … earn more in less time doing work they love for better clients.”
In this episode, Darrell and Ed talked about:
How Ed transitioned to a full-time freelance copywriter (with no writing background)
The moment he narrowed down to his target market and the rapid change that followed
What your prospects really want to know about you
Short-term vs long-term mindset, and building a freelance career that you love
Why “hope” is not a professional strategy
Proven strategies for building recurring income and clients
Why luck is a myth, and why you should never trade your time for money
And much more …
The Show Notes
Copyblogger.com
High-Income Business Writing
High-Income Business Writing Podcast
Follow Ed On Twitter
Darrell on Twitter
Tim on Twitter
Darrell on Tim’s Podcast

Jan 27, 2020 • 36min
How You Talk to People Matters: Marketing Segmentation and Personalization, with Brennan Dunn of RightMessage
Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.
In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.
In this episode, Darrell and Brennan talked about:
How Brennan got his start as an online entrepreneur
Why you may not be doing as much segmentation and personalization as you need to be
How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list
Why RightMessage is like MadLibs for your email marketing
The staggering difference personalized content can make for your brand
Tips and tricks on how and where to get started
Why personalization is so much more than email
And more …
The Show Notes
Copyblogger.com
Follow Brennan On Twitter
Read Brennan’s Blog
Take Brennan’s Courses at Double Your Freelancing
Sign-up for Right Message
Why You Shouldn’t Use Tags To Segment
Other Tools We Talked About:
Sign-up for ConvertKit
Typeform
Darrell on Twitter
Tim on Twitter
Darrell on Tim’s Podcast

Jan 21, 2020 • 43min
Podcasting Still Matters, with Pat Flynn from Smart Passive Income
In this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms.
These days it seems like everyone has a podcast, but there are some pretty staggering stats that show podcasting is just as viable for connecting with an audience as it ever has been.
In this episode, Darrell and Pat talked about:
How Pat got his start in podcasting, and why
Why its not too late to start a podcast
The reason you don’t need to break the bank or get in the weeds launching your show
Why podcast production gets easier by the minute
The power of storytelling and teaching in content production
How Pat’s podcast strategy has changed over the years and the 20% rule he uses
An examination of Super Fans and their importance for your business
And a defense of self-publishing
The Show Notes
Copyblogger.com
Pat’s Website
Follow Pat on Twitter
Pat’s YouTube Channel
Pat’s Podcast (Smart Passive Income)
Pat’s Podcast (Ask Pat)
Pat’s Course, Power Up Podcasting
Darrell on Twitter
Tim on Twitter

Jan 14, 2020 • 40min
The New Look Copyblogger in 2020
Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020.
Darrell and Tim also also share strategies from behind the scenes.
In this episode, Darrell and Tim talked about:
How Copyblogger is restructuring its content and how
Why traditional content marketing distribution is outdated
The renewed importance of “series-style” content
Why user experience and serving your audience is still priority #1
Tips, tricks, and the technical side of strategic SEO
How a couple of dynamite pieces of content can completely change your inbound traffic
Why 90% of your content will never be seen (and how to change that)
Successful examples of modern content strategy, and a teaser for the new Copyblogger member opportunity
The Show Notes
ConvertKit Blog
SmartPassiveIncome.com
Darrell on Twitter
Tim on Twitter
Darrell on Tim’s Podcast
Copyblogger.com

Jan 8, 2020 • 29min
New Year, New Copyblogger
In this episode, Darrell and Brian share about a new change to Copyblogger Media, and expose some of their exciting plans for the future of Copyblogger in 2020! Brian, Darrell, and Tim Stoddart also explore the future of content marketing. In this episode, Brian, Darrell, and Tim talked about: How Copyblogger’s hierarchy and business model... Listen to episode

Oct 23, 2019 • 28min
The Self-Reliant Entrepreneur, with John Jantsch
In this episode, Darrell talks to John Jantsch — the founder of Duct Tape Marketing — about his new book titled The Self-Reliant Entrepreneur. The two talk extensively about the why behind entrepreneurship, and how writers like Emerson and Thoreau give lessons to modern-day entrepreneurs. In this episode, Darrell and John talked about: Where John... Listen to episode

Oct 2, 2019 • 42min
Consistency Will Take You Further
In this episode, Darrell talks with Matt Ragland, the Director of Customer Success for Podia. Darrell and Matt Ragland dive into more thoughts about online education, Matt shares his story of building an audience, and the time-tested secret that helped him get to more than 35,000 subscribers today. In this episode, Darrell and Matt talked... Listen to episode

Sep 25, 2019 • 37min
The Past, Present, and Future of Online Learning
In this episode, Brian Clark and Darrell Vesterfelt talk about the past, present, and future of online education. Brian shares about his most recent product and launch, and he and Darrell compare notes on how things have changed over the years. In this episode, Brian and Darrell talked about: What inspired Brian to launch a... Listen to episode

Sep 16, 2019 • 30min
How to Get More of the Right Things Done
Productivity coach Charlie Gilkey talks about going from ideas to completed projects — and how to take a more balanced approach to getting it all done. We all have amazing ideas for projects. What we don’t all have is amazing finished projects. Charlie Gilkey is on a mission to help you out with that. In... Listen to episode

Sep 9, 2019 • 35min
Why the Future Is Still Email
In this episode Brian Clark and Darrell Vesterfelt dive deep into the topic of email. Think email is an outdated tool? Think again. After learning some interesting data, you might reconsider past conceptions about the most powerful tool on the internet. In this episode, Brian and Darrell talked about: Why email isn’t even close to... Listen to episode
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