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Tara's Podcast Genesis Story
- Tara McMullin shared a story about co-producing a podcast with CreativeLive before taking over sole ownership and rebranding it to What Works.
- This shift allowed her to fully own the show's content strategy and deeply align it with her business goals.
Podcast as Sales Tool Insight
- Tara realized her podcast is not just a discovery channel but also a powerful sales tool directly influencing buying decisions.
- This insight shifted her content strategy to work backward from sales goals to podcast topics and guests.
Plan Podcast Content Backward
- Start planning podcast content by identifying your product and sales campaigns first.
- Work backward by mapping podcast topics to customer pain points and questions related to your product.