What You Should Talk about on Your Podcast, with Tara McMullin
The HeyCreator Show
Podcasting
The way we construct our content strategy is to work backwards from what they're selling. We want to know how does your business model work, and what kind of marketing and sales campaigns are you planning throughout the next year or so. So that's how we kind of draw out what the topics and the angles for individual episodes need to be. And then from there, we can actually go and say, ok, this episode is going to be about this. If it's an interview show, then we canactually go and source guests that fit those topics Or have an interesting story to tell about those topics.
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