The HeyCreator Show

Copyblogger partners Darrell Vesterfelt and Tim Stoddart are back with a big thank you, more content marketing news, and to answer more of your questions. Darrell and Tim discussed upcoming master-classes, current developments in online marketing, and answered a question about how to keep going when you’ve built your email list but can’t seem to sell them anything. In this episode, Darrell and Tim also talked about: Is SMS marketing giving email a run for its money? Why building your online business on your own platform is (still) so important How to think about Facebook and Google in your marketing strategy A simple tool for publishing your paid newsletter Why patience, consistency, and good writing are all keys to selling online And the only hack you’ll ever need The Show Notes ConvertKit — Audience Building for Creators Drop Your Questions Here Register here for our Live Q&A on Thurs. 06/18/2020 Copyblogger.com/Education Text messaging is the most effective marketing channel most retail brands aren’t using Facebook Adds Wikipedia Knowledge Boxes in Search Results Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy Substack Consistency Will Take You Further — Ep with Matt Ragland Endure long enough to get noticed | Nathan Barry Darrell on Twitter Tim on Twitter

Copyblogger partners Darrell Vesterfelt and Tim Stoddart return with a new sound to kick off the fresh format of the show and tease what’s in store for the community. Darrell and Tim discussed the upcoming re-launch of an old favorite, current events in content marketing, and answered some of your burning questions. In this episode, Darrell and Tim also talked about: How Copyblogger is changing up their podcast format A recap on what the community has learned in recent master classes The big reveal for the new My.Copyblogger community and how to get on the wait list How Amazon proved to be the just another ecommerce “bully” Why building your business and email list on your terms (and platform) is so important How YouTube plans to crack down on viral misinformation And why empathy is the most important tool you can use right now The Show Notes ConvertKit — Audience Building for Creators Drop Your Questions Here: Copyblogger.com/ask Amazon slashes commission rates for program that gives publishers a cut of sales — CNBC Expanding fact checks on YouTube to the United States Darrell on Twitter Tim on Twitter

The cofounder and CEO of SparkToro, Rand Fishkin, took a timeout to speak with host Darrell Vesterfelt about his current mission to help content creators reach the right audiences (without wasting money), how to create empathetic content during a pandemic, and why you need help amplifying your message. Rand Fishkin is the co-founder of SparkToro, and previously co-founder of Moz and Inbound.org. He’s also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. In this episode, Darrell and Rand discussed: How digital marketers can utilize Rand’s latest amplification tools Why you (still) need to think of your business or brand as a media organization first The larger goal of building an audience that knows, likes, and trusts you A sea change in how to think about the future of content marketing And much more! The Show Notes SparkToro Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one). How to Use Your First Ten SparkToro Searches Rand Fishkin on Twitter Darrell on Twitter

The sales coach and founder of Smart Gets Paid, Leah Neaderthal, returned to talk with host Darrell Vesterfelt about how to mentally and practically approach your business in these trying and uncertain times (and why you might not need to “pivot”). In this week’s conversation, Darrell and Leah go into more in-depth strategies to “… master business development,” and keep those critical clients happy during times when everyone has a heightened sense of anxiety and fear. In this episode, Darrell and Leah discussed: How Leah started her own business … right on the heels of a recession The two most important marketing tools to laser-focus right now Why your clients need “painkillers, not vitamins” How you should view your pipeline and client’s buying behaviors Why it’s more important than ever to be visible and valuable Creative solutions for making yourself the safest option How to provide a sense of stability for your clients (past, present, and future) And much more! The Show Notes Smart Gets Paid Leah Neaderthal on LinkedIn Darrell on Twitter

ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email. Nathan Barry founded his company to help founders, creators, and digital marketers serve their audiences better with email … and earn a living doing it. ConvertKit is an “email marketing company for creators” that offers its users powerful segmentation and automation tools without a lot of resources to implement. In this week’s episode, Darrell and Nathan dig into email marketing from beginner to advanced, including: Nathan’s early views on digital marketing and why his core values haven’t changed How to build your audience (the right way) Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottos The right time to build a product or sell something to your email list Why email is still the central hub for building your business And best practices for cleaning your list The Show Notes Copyblogger.com Nathan’s Website Nathan on Twitter ConverKit The Future Belongs to Creators [Podcast] Resources Mentioned: Article: The ladders of wealth creation: a step-by-step roadmap to building wealth Article: Endure long enough to get noticed Article: Be Everywhere: Building a Profitable BRAND by Thinking Outside the Blog by Pat Flynn Darrell on Twitter Tim on Twitter

Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there. Stef is a professional writer and editor who manages the editorial calendar for Copyblogger.com, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…,” for a very large audience of online writers and entrepreneurs. In this week’s conversation, Darrell and Stefanie dig into her mission to help create content that persuades, converts, and helps fellow online marketers stand out from the competition. In this episode, Darrell and Stefanie talked about: How to get started creating compelling content that resonates with your audience Why understanding your customer is the foundation for attracting and keeping their attention How to return to a younger version of yourself to build empathy The secrets for beating content writer’s block and lifting your content to the next level Why your writing needs to be clear, detailed, and written with a specific person in mind The counterintuitive methods for writing hyper-specific content And much more! The Show Notes Copyblogger.com Free Workshop — How to Transform Your Writing into Content That Gets Shared Meticulously Edit Your Own Writing: The Traffic Light Revision Technique Attract Better Clients and Customers with the ‘Chuckle Point’ Technique Why Content Marketers Need Editors Darrell on Twitter Tim on Twitter

The founder of Smart Gets Paid and sales coach for women entrepreneurs, Leah Neaderthal, joined host Darrell Vesterfelt this week to talk about strategies to “… master business development and land higher-paying consulting clients.” In this week’s conversation, Darrell and Leah dig into her unique methodology, the how of selling, and untangling the myths of doing effective client work. In this episode, Darrell and Leah talked about: How Leah overcame introversion and her fears of selling The “signed” methodology she discovered from reading 65 books related to the sales process Why you need to understand the fundamentals of your sales pipeline How to talk about what you do as a value proposition Why asking smarter questions is at the heart of closing The difference between good clients and bad clients Why recognizing commitment bias can save you time and money And much more! The Show Notes Copyblogger.com Smart Gets Paid Leah Neaderthal on LinkedIn Darrell on Twitter Tim on Twitter

This week on The Copyblogger Podcast, Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of iwillteachyoutoberich.com, Ramit Sethi. In this week’s conversation, Tim and Ramit dig into tricks for great copywriting, going for “big wins” to move the needle in your life and business, and product development that serves your audience better. In this episode, Tim and Ramit talked about: How Ramit defines a “rich life” and the origins of the concept of “big wins” $3 questions vs. $30,000 questions The myth of shrinking attention spans and the value of long-form copy Why you need to challenge your own assumptions about the best channels for your business Suggestions on how to get started And much more! The Show Notes Copyblogger.com iwillteachyoutoberich.com How to Write Emails that Get Opened with Ramit Sethi The Briefcase Technique Earnable – iwt.com/earn Ramit on Twitter Ramit on Instagram Darrell on Twitter Tim on Twitter

Welcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers. In this week’s conversation, Darrell and Tara dive into what you should be talking about on your podcast, and how you can use content strategy to drive business growth. In this episode, Darrell and Tara talked about: How Tara got into podcasting The importance of pivoting for podcasters How to decide what content resonates most with your audience Why you need to start your podcast content strategy with the right questions How to use your value proposition to determine the premise of your show Why the positioning of your podcast is so critical to discovery Suggestions to overcome analysis paralysis And much, much more! The Show Notes Copyblogger.com Tara’s Website Tara on twitter Tara’s Podcast Get Tara’s “Podcast Premise Worksheet” at Yellow House Media “The Elements of Value” – Harvard Business Review Darrell on Twitter Tim on Twitter

This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers. In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses. In this episode, Darrell and Tim talked about: Why it’s a mistake to ignore the basics of SEO The importance of establishing yourself as an authority How to set yourself apart from your competition through positioning Tools that any good SEO needs to utilize 3 fundamental things you can do to make Google love your website Commonly undervalued strategies for building your backlink profile Keys to proper site and content structure for optimal SEO Location-based search and Google My Business for beginners And a teaser for a free SEO workshop by Copyblogger The Show Notes Copyblogger.com Darrell on Twitter Tim on Twitter Free SEO Workshop Backlinks Article Tools Mentioned: Google Analytics Google Search Console Google My Business SEM Rush (7-day Pro Trial) Ahrefs Yoast