The cofounder and CEO of SparkToro, Rand Fishkin, took a timeout to speak with host Darrell Vesterfelt about his current mission to help content creators reach the right audiences (without wasting money), how to create empathetic content during a pandemic, and why you need help amplifying your message.

Rand Fishkin is the co-founder of SparkToro, and previously co-founder of Moz and Inbound.org. He’s also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.

In this episode, Darrell and Rand discussed:

How digital marketers can utilize Rand’s latest amplification tools
Why you (still) need to think of your business or brand as a media organization first
The larger goal of building an audience that knows, likes, and trusts you
A sea change in how to think about the future of content marketing
And much more!

The Show Notes

SparkToro
Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one).
How to Use Your First Ten SparkToro Searches
Rand Fishkin on Twitter
Darrell on Twitter

Rand Fishkin on the Future of Content Marketing