This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers.
In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses.
In this episode, Darrell and Tim talked about:
- Why it’s a mistake to ignore the basics of SEO
- The importance of establishing yourself as an authority
- How to set yourself apart from your competition through positioning
- Tools that any good SEO needs to utilize
- 3 fundamental things you can do to make Google love your website
- Commonly undervalued strategies for building your backlink profile
- Keys to proper site and content structure for optimal SEO
- Location-based search and Google My Business for beginners
- And a teaser for a free SEO workshop by Copyblogger