In this episode we're joined by Tristan Ruml from Tortuga Marketing. Tristian is a former member of the ZenPilot team. When we were in the midst of our transition from DoInbound to ZenPilot, we had to let Tristan go. This is the story of how he rebounded and discovered an unconventional niche that he loves! Join the community at AgencyJourneyInsiders.com!

As an agency owner, there are three fundamental questions that you must be able to answer with absolute clarity and certainty:  Who do you help?  What costly problem do you solve?  How do you help them?  Everything flows from these three responses. The more specific you get with each answer, the less competition you'll face. The more specific you get, the more you'll be paid. The more specific you get, the more efficient your team will become in delivering the solution.  This is simple Marketing 101 level stuff. What holds so many agency owners back from making the decision to burn the boats and plant a stake in the ground?  Fear.  We break down how to over come these fears in this episode of #AgencyJourney.  Check out the show notes here: https://www.zenpilot.com/inbound-agency-journey/agency-messaging-and-positioning *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? AgencyJourneyInsiders.com Want to see how your agency revenue lines up with the benchmark? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/free-training Want a free agency strategy session? https://www.zenpilot.com/apply 

Looking for an agency business model to learn from? Check out this in-depth interview with Jim Banks from Spades Media on their exact flywheel-style agency business model and his unique agency journey. Join the community at AgencyJourneyInsiders.com!

Curious about specializing or "niching" your agency into a specific industry or vertical? Spencer Powell from Builder Funnel shares exactly how they've done it and the benefits that's provided in terms of expertise, efficiency, and profitability. Listen to this episode to get the full scoop! Join the community at AgencyJourneyInsiders.com!

General Dwight D. Eisenhower was one of the most respected military and political figures of the 21st century. In the face of overwhelming odds, he work to bring together diverse groups of people to accomplish what most viewed as impossible. In this episode you can learn principles and practices that drove him and how you can leverage them to grow your leadership abilities! Gray and I discussed what agency owners can learn from the leadership style of General Eisenhower. These thoughts come from rejecting on Jean Edward Smith's biography, Eisenhower: In War and Peace.  Get the show notes here: https://www.zenpilot.com/inbound-agency-journey/5-practical-leadership-lessons-agency-owners-can-learn-from-general-eisenhower *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? AgencyJourneyInsiders.com Want to see how your agency revenue lines up with the benchmark? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/free-training Want a free agency strategy session? https://www.zenpilot.com/apply   

Do you struggle to lead your agency's customers through a defined client journey? Tom Pritchard from Skypoynt Digital shares their exact customer journey and how they lead customers from PPC to Growth-Driven Design to content and inbound marketing and sales enablement. Don't miss this interview! Join the community at AgencyJourneyInsiders.com!

Todd Earwood from MoneyPath joins us on the podcast to break down why so many agencies are terrible at sales, how he's flipped the script and chosen to specialize in only two types of services, and spills the beans on a new product he's about to launch.  Join the community at AgencyJourneyInsiders.com!

Jared Harris, a managing partner at New Perspective, shares insights on how his agency embraced Agile to enhance client project management. He discusses the challenges of transitioning to an agile framework and the role of the Entrepreneurial Operating System (EOS) in this evolution. Topics include the significance of daily scrums for team culture, the key roles within Agile marketing teams, and the importance of continuous learning. Jared highlights how improved communication and task optimization have led to better outcomes and client relationships.

Are you buying into the flywheel buzz? How about the trends towards conversational marketing and video? In this interview, Moby Siddique from RedPandas shares his perspective on the future of digital marketing and how to leverage customer success as a true growth center for your agency. Join the community at AgencyJourneyInsiders.com!

On this epiosde we're joined by Clodagh Higgins from Grow It Group. Clodagh is an agency consultant and author of the recent book A Happy and Healthy Digital Agency. Clodagh shares how to structure a team so everyone is positioned to win.  Join the community at AgencyJourneyInsiders.com!