Jared's Journey and Career Transition

Jared's career path took a significant turn when he transitioned from architecture to marketing, joining New Perspective in 2011. Initially, he started as a PPC account manager, managing high-stakes accounts, which provided him with valuable insights into the marketing world. As the company shifted its focus, Jared and his team made the bold move to create a SaaS product for the auto parts industry, although they ultimately had to scrap this initiative due to financial difficulties. This experience led to a pivotal moment in 2014 when Jared discovered the Entrepreneurial Operating System (EOS), prompting a direction change toward utilizing inbound marketing strategies to support manufacturers.