

Agency Journey
Gray MacKenzie
How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life?
How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think?
Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches.
Each episode focuses on crucial aspects of growing an agency like building the right team, delegation, project management, client success and retention, and operating frameworks like EOS.
Brought to you by ZenPilot: we help lead your agency through the final project management implementation you’ll ever need. Book a call to learn more at ZenPilot.com/Call.
Don’t forget to rate + follow the podcast if you enjoyed it!
How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think?
Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches.
Each episode focuses on crucial aspects of growing an agency like building the right team, delegation, project management, client success and retention, and operating frameworks like EOS.
Brought to you by ZenPilot: we help lead your agency through the final project management implementation you’ll ever need. Book a call to learn more at ZenPilot.com/Call.
Don’t forget to rate + follow the podcast if you enjoyed it!
Episodes
Mentioned books

Mar 29, 2019 • 25min
The One Problem that Processes and Systems Can’t Solve
If you think documented processes and systems in order to escape your chaos and scale your agency, you're wrong. You first need a process worth repeating.
Check out the show notes and video here: https://www.zenpilot.com/inbound-agency-journey/the-one-problem-that-processes-and-systems-cant-solve
*** More Information ***
Want to learn more about ZenPilot?
https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook?
https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with the benchmark?
https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel?
https://www.zenpilot.com/case-study
Want a free agency strategy session?
https://www.zenpilot.com/apply
#AgencyVision

Mar 27, 2019 • 26min
Part 2: Overcoming Fear and Finding Your Strategic Focus The Fastest Path to Mastery and Growth with James Robert Lay
James Robert Lay, CEO of Digital Growth Institute, joins us to dive into his path from struggling entrepreneur to mastery and growth through focus. James Robert shares transparently about the stress, chaos, and relational toll his lack of focus caused and then opens up about his journey from that point to a thriving business with balance serving financial institutions through a systematized client journey.
Full Interview and Show Notes: https://www.zenpilot.com/inbound-agency-journey/the-fastest-path-to-mastery
*** More Information ***
Want to learn more about ZenPilot?
https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook?
https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with industry benchmarks?
https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel?
https://www.zenpilot.com/free-training
Want a free agency strategy session?
https://www.zenpilot.com/apply
#AgencyJourney

Mar 17, 2019 • 27min
Part 1: Overcoming Fear and Finding Your Strategic Focus The Fastest Path to Mastery and Growth with James Robert Lay
James Robert Lay, CEO of Digital Growth Institute, joins us to dive into his path from struggling entrepreneur to mastery and growth through focus. James Robert shares transparently about the stress, chaos, and relational toll his lack of focus caused and then opens up about his journey from that point to a thriving business with balance serving financial institutions through a systematized client journey.
*** More Information ***
Want to learn more about ZenPilot?
https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook?
https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with industry benchmarks?
https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel?
https://www.zenpilot.com/free-training
Want a free agency strategy session?
https://www.zenpilot.com/apply
#AgencyJourney

Mar 15, 2019 • 12min
Agency Lead Generation: Build the System vs. Working the System
Today, we're talking agency lead generation. Every agency needs a steady stream of leads. It is the life blood of a sustainable business. Sales systems require consistent inputs. Do the work to build the experience that attracts the consistent inputs to your sales and delivery system. Simple systems that are worked over and over again best. 90% of this game is showing up every day and doing the work.
Grab the Show Notes: https://www.zenpilot.com/inbound-agency-journey/agency-lead-generation
*** More Information ***
Want to learn more about ZenPilot?
https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook?
https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with the benchmark?
https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel?
https://www.zenpilot.com/case-study
Want a free agency strategy session?
https://www.zenpilot.com/apply
#AgencyVision

Mar 10, 2019 • 23min
Part 2: How to Deliver Massive Value at Scale with Robb Bailey
In part 2 of 2, Robb is back for a third time on the podcast to share how you can position your agency to delivery massive value to clients at scale even with a small team. Robb shares how they package their services, position their value, and grow their team.
You don't want to miss this interview!
*** More Information ***
Want to learn more about ZenPilot?
https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook?
https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with the benchmark?
https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel?
https://www.zenpilot.com/case-study
Want a free agency strategy session?
https://www.zenpilot.com/apply
#AgencyJourney

Mar 8, 2019 • 30min
Is Your Agency Business Model Broken?
Have you taken the time to clearly define your agency's business model? Does that business model line up with your goals and desired outcome? In this episode, we to jump on and walk through the right way to re-evaluate your business model so you build an agency that serves you.
*** More Information ***
Want to learn more about ZenPilot?
https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook?
https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with the benchmark?
https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel?
https://www.zenpilot.com/free-training
Want a free agency strategy session?
https://www.zenpilot.com/apply
#AgencyVision

Feb 12, 2019 • 21min
Part 1: How to Deliver Massive Value at Scale with Robb Bailey
Robb is back for a third time on the podcast to share how you can position your agency to delivery massive value to clients at scale even with a small team. Robb shares how they package their services, position their value, and grow their team.
You don't want to miss this interview!
*** More Information ***
Want to learn more about ZenPilot?
https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook?
https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with the benchmark?
https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel?
https://www.zenpilot.com/case-study
Want a free agency strategy session?
https://www.zenpilot.com/apply
#AgencyJourney

Jan 1, 2019 • 18min
"Going for Diamond!" and Other BS Goals for 2019
With the new year upon us, most agency owners are charting out their list of goals for the coming year. For most, these goals are a list of things they'd "like" to happen. It is more like a wishlist than a strategically driven set of success markers.
It can be easy to grab shinny goals like "Going for Diamond!" or "Hit $50,000 a month!" and make them your rallying cry, but Gray and Andrew caution you to think deeply about that goals you select. Goals drive your activity.
Make sure you're focusing on the key things that matter most, the essential things that when accomplished will turn your "wishlist" into a list of much welcomed side effects.
*** More Information ***
Want to learn more about ZenPilot?https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel?https://www.zenpilot.com/free-training
Want a free agency strategy session?https://www.zenpilot.com/apply
#AgencyVision

Dec 31, 2018 • 52min
Gray & Andrew Share Their Top 5 Lessons Learned in 2018
2018 was a big year at ZenPilot! We shifted, rebranded, and launched a new offer. This disruption was hard. No way around it. But there was a lot of fruit that came from the fires this year!
On this episode, Gray and Andrew each share their personal top 5 lessons learned from 2018.
*** More Information ***
Want to learn more about ZenPilot?https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel?https://www.zenpilot.com/free-training
Want a free agency strategy session?https://www.zenpilot.com/apply
#AgencyVision

Dec 23, 2018 • 20min
Positioning Your Agency as a Publishing Company and Building a Passionate Community with Kathleen Booth
On this episode of the podcast, we're pumped to welcome by Kathleen Booth from IMPACT Branding & Design. Kathleen runs the marketing team at IMPACT. She shares how her and the team are in the process of implementing Bob Ruffolo's vision of an agency that thinks of itself like a publishing company.
Join the community at AgencyJourneyInsiders.com!!