The eCom Ops Podcast

Selling Your eCommerce Venture? Insights and Strategies for Success!Chris Shipferling is a renowned figure in eCommerce and Investment Banking. As the Managing Partner at GW Partners and Founding Partner at SouthCol, he co-founded a $50 million eCommerce growth fund, bringing a wealth of experience and unique insights to the digital consumer products industry. Chris's expertise lies in guiding businesses to optimize their EBITDA/SDE, expand their multiple, and improve their eCommerce operations, preparing them for successful growth and lucrative exits in the market.GW Partners is a distinctive firm specializing in operational consulting, financial management, strategic planning, and M&A advisory services. They partner with consumer brands to transform them into highly valuable strategic acquisition targets. GW Partners' primary goal is to aid owners in transforming their companies, enhancing their value, and maximizing their exit potential. Through active engagement and partnership, they create, implement, and execute operational plans that significantly increase the company's value and attractiveness as a strategic acquisition target.SouthCol is an eCommerce brand accelerator dedicated to designing paths for high-valuation sales within 18-24 months. Headquartered in New York City, with offices in Charlotte and Tel Aviv, SouthCol provides capital, strategic advice, operational support, and exit strategy to eCommerce brands. Working from a founder's dream exit valuation, they pave the way to turning these dreams into reality. Their comprehensive approach ensures brands are not just ready for the market but are desired and coveted by potential investors.No.1 eCom Operations hackMove away from just one acquisition channel or one sales channel! If you’re two laser-focused on either one sales channel or one acquisition channel, you put yourself into a very risky category.You Will LearnKey strategies for selling your eCommerce business to maximize its value.The importance of channel diversification for risk mitigation and increased appeal to potential investors.Common mistakes to avoid when planning an exit strategy for your eCommerce business.The strategic approach for optimizing your business, including the role of reverse engineering and a strong business plan.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Harnessing AI to Drive Revenue and Optimize Customer ExperienceRichard Harris is the Founder & CEO of Black Crow AI, a cutting-edge, no-code predictive software that harnesses machine learning to help companies understand likely customer behavior. With over 20 years of experience in tech, Richard has been a part of the industry since the 90s, starting in consulting and eventually serving as the SVP of Strategy for Travelocity during the dot-com boom. Black Crow AI is a trailblazing software solution that helps businesses of all sizes unlock the hidden value in their customer data and improve profitability through machine-learned predictions. By bringing Fortune 500-grade machine learning technology to companies of every size, Black Crow AI empowers e-commerce brands to challenge and disrupt the market, leveling the data playing field. No.1 eCom Operations hackBecause we're predicting the future value of every user, you can get a very early read, like in the first 10 minutes or 10 hours of users coming from an influencer campaign, you can say, is this influencer delivering high-value users to me, or more of those 0.02% low-value users.You Will LearnThe importance of de-averaging your user base to optimize your business and tailor the actions you take for customer segmentation How machine learning models can help run multiple tests in parallel, speeding up the process of finding the right answers and improving marketing strategiesThe benefits of using AI-driven solutions to predict the future value of every user, allowing you to make informed decisions when partnering with influencersRecommendations for implementing AI-driven solutions in e-commerce businesses without a background in technology, including starting with free and easy-to-integrate toolsThe impact of data-driven insights on partnering with influencers to target the right audience and promote your products effectivelyIf you enjoyed this episode then please either: Follow on SpotifySubscribe, rate and review on Apple PodcastsSyncSpider BlogLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Special MixTen Professionals Share the Role Automation Plays In eCommerce Business OperationsManaging an eCommerce business is challenging, and not everybody can handle it. It becomes even more relevant when your business scales, you have more orders, and processes become more complex. When it starts feeling overwhelming, that is a clear sign that you need some help operating everything smoothly and efficiently. But how exactly can automation improve your business operations and help you scale? And, where can you start with eCom ops automation? We leave these questions to our experts, who will share their approach to automation.If you enjoyed this episode then please either: Follow on SpotifySubscribe, rate and review on Apple PodcastsSyncSpider BlogLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

The eCommerce Trick No One Told You: Less is More!Oddit, a cutting-edge company co-founded by Shaun Brandt, offers a fresh perspective on the customer journey, revolutionizing the way businesses interact with their clients. With a robust client base of over 4,500 brands, Oddit has significantly impacted the industry by providing innovative solutions to enhance the customer experience. Some of their notable clients include Hu Kitchen, Winc, P&G, Corkcicle, Ridge Wallet, and many more. Oddit's success is built on its ability to understand and anticipate customer needs, ensuring that brands can effectively engage and nurture long-lasting relationships with their audience.Shaun Brandt is a highly accomplished serial entrepreneur and performance branding expert responsible for the creation and success of multiple direct-to-consumer (DTC) brands. As the Co-Founder of Oddit, he has played an instrumental role in the company's growth and innovation. Shaun's entrepreneurial journey includes founding Kulin Co., Versett, Federal Moto, and several other ventures. With a strong foundation in design, branding, and curating exceptional user experiences, Shaun has carved a niche for himself as a leader in the world of digital commerce and branding.No.1 eCom Operations hackAllowing customers to explain what makes your product great rather than relying on your team's opinions or heavy marketing copywriting.You Will LearnThe unique approach to conversion rate optimization (CRO)Questioning and testing pre-made templates can lead to better website design and functionality.The importance of authentic customer-generated content in creating a genuine brand experience.Common mistakes to avoid in eCommerce include installing too many apps and overly perfect imagery.The role of automation and personalization in improving conversion rates and user experience on eCommerce websites.If you enjoyed this episode then please either: Follow on SpotifySubscribe, rate and review on Apple PodcastsSyncSpider BlogLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Localization Boosts Amazon SellingMarginBusiness is a specialized agency dedicated to helping businesses expand their reach beyond Amazon.com and tap into the lucrative markets of Europe and the UK. By providing comprehensive support in overcoming language barriers, MarginBusiness enables clients to communicate effectively with customers in their native languages, ensuring that businesses don't miss out on significant sales opportunities due to linguistic challenges.Rather than relying on freelance translators from platforms like Upwork or Fiverr, MarginBusiness offers a more holistic approach, providing an all-encompassing service that goes beyond mere translation. With their expertise in navigating the intricacies of various markets, MarginBusiness ensures that clients receive the best possible support, ultimately saving both time and money while maximizing their potential for growth and success in the competitive world of e-commerce.Omar Angri, an experienced professional with a background in graphic design, shifted his career focus when he became passionate about kickboxing. In 2005, he seized the opportunity in the emerging e-commerce sector and started his first online retail business based in Paris, France. Omar sharpened his skills through various corporate positions and international relocations and eventually founded his third enterprise - MarginBusiness Agency.As a thriving digital entrepreneur, Omar has expanded his agency into an international consulting firm specializing in helping brands excel on Amazon. By utilizing his expertise in Listing Optimization and Localization, Omar and his team support clients in breaking into worldwide markets and differentiating themselves in a competitive space. Presently based in Dubai, UAE, Omar continues to steer his business with the same resolve and ambition that has defined his entrepreneurial journey.No.1 eCom Operations hackThe thing is, the Amazon engine is not running if you don't fuel it. So Amazon won't consider you if you don't put in a little bit of PPC and understand what you're doing.You Will LearnThe significance of localization and local keywords for international appeal.Mistakes to avoid and challenges in new market expansion.The 3-step SEO process for Amazon listings and the importance of native speakers.How well-localized listings boost customer engagement and sales.If you enjoyed this episode then please either: Follow on SpotifySubscribe, rate and review on Apple PodcastsSyncSpider BlogLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Greatest HitsHow to Successfully Sell Your eCommerce Business with Ben LeonardEcomBrokers, which is based in the United Kingdom, serves clients all around the globe. EcomBrokers is the eCommerce brokerage by eCommerce people. In contrast to other brokers, they have experience creating, selling, & scaling multimillion-pound multinational brands and brokering agreements.Ben is the quintessential millennial entrepreneur. In his leisure time, he created a company using just a laptop and grinding away in his spare time. Ben built a worldwide seven-figure company and sold it after three yearsBen’s No.1 eCom Ops hackThe smart way to approach an eCom business today is to plan to sell it eventually from the start.If you enjoyed this episode then please either: Subscribe, rate and review on Apple PodcastsFollow on SpotifyLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Revolutionizing Your eCommerce Business Through Smart LogisticsAmware Fulfillment is a national 3PL fulfillment provider specializing in scalable solutions for companies that have outgrown the start-up phase and require professional advice and execution for high-volume fulfillment operations. With distribution centers strategically located across the U.S., Amware enables 1-2 day delivery to 95% of the country, making it a reliable partner for both B2C and B2B fulfillment. Catering to businesses that process over 50,000 orders annually, Amware Fulfillment is committed to helping brands achieve hyper-growth. The company processes around 15 million B2C orders annually and prides itself on empowering businesses to grow without limits. Harry Drajpuch is a seasoned logistics expert with over 30 years of experience in the industry. Prior to his current role at Amware Fulfillment, Harry served as President and CEO at regional logistics provider Weber Logistics, overseeing 15 distribution centers and a large regional truckload fleet. He was also COO at third-party logistics provider Kane Is Able, responsible for warehousing and fleet operations, sales, strategic planning, human resources, technology, and customer service. Harry's extensive career has also seen him hold senior operations roles at Kuehne + Nagel and Con-Way. His areas of expertise include eCommerce fulfillment, warehousing and distribution, reverse logistics, service parts distribution, cross-docking, port services, and transportation operations. He has worked with various sectors, including CPG, food, pharmaceutical, computer/electronics, and chemicals.No.1 eCom Operations hackIf you have something that's very, very unique, people will wait a little bit longer for it. If you have something that you can find a substitute for, speed is important. You have to get it to customers as quickly as possible because if you don't, they will shop somewhere else.You Will LearnThe importance of balancing speed and accuracy in e-commerce logisticsHow unique products can impact customer expectations for delivery timesThe influence of Amazon and Jeff Bezos on the e-commerce and logistics industryChoosing the right fulfillment partner to grow your e-commerce businessThe inspiring stories of Sam Walton and Jeff Bezos as models for entrepreneurship successIf you enjoyed this episode then please either: Follow on SpotifySubscribe, rate and review on Apple PodcastsSyncSpider BlogLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Expert Email Marketing Insights for Maximum GrowthMeet Kyle Stout, the e-commerce email marketing expert and founder of Elevate & Scale. With over a decade of experience in digital marketing, Kyle has become an expert in leveraging email marketing to increase customer retention, boost average order value, and drive repeat purchases. His agency helps direct-to-consumer brands unlock hidden revenue and put their sales on autopilot while spending $0 in extra ad spend. Kyle's expertise in brand storytelling and email marketing has allowed him to develop a set of frameworks that consistently work across different niches, making him a go-to expert for e-commerce businesses looking to maximize revenue through email marketing.Elevate & Scale is a leading email marketing agency specializing in helping e-commerce brands increase their revenue and sales through strategic email marketing campaigns. Their clients typically see 30% to 50% of their total revenue attributed to email and SMS marketing from their services, guaranteeing results or you don't pay. With their expertise in email marketing, Elevate & Scale has helped countless businesses increase their customer retention, improve their average order value, and drive repeat purchases. If you're looking to unlock hidden revenue and put your sales on autopilot, Elevate & Scale is the agency for you.No.1 eCom Operations hackSo basically, when you run an eCommerce, the first question you need to ask, or one of the questions, is about differentiating all the traffic you get. One thing is social SEO, paid channels, etc. But when it comes to old organic traffic, there are so many different ways to analyze it; how much brand traffic I have, how much non-brand traffic, and what core business keywords drive revenue to me.If you enjoyed this episode then please either: Follow on SpotifySubscribe, rate and review on Apple PodcastsSyncSpider BlogLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Navigating Legal Challenges in eCommercePaul Rafelson, a highly respected and influential figure in the e-commerce industry, gained significant recognition as the most-cited resource in the Congressional Antitrust Investigation into Amazon's mistreatment of sellers on their platform. As a Founding Partner at Rafelson Law, Paul has established the firm as the top choice for online businesses facing legal challenges and digital sellers seeking the best deal when exiting their ventures. In 2021 alone, the firm facilitated over 60 online business exits, realizing more than $238M for their clients.Rafelson Law is a cutting-edge law firm designed specifically to cater to the unique needs of e-commerce entrepreneurs. With a deep understanding of the industry, they offer a comprehensive range of services, including e-commerce, corporate, intellectual property, M&A (Exit), Amazon suspensions, disputes, etc. They aim to help e-commerce businesses launch, grow, exit, and repeat while providing unparalleled expertise in Amazon account protection and reinstatement support. Online Merchants Guild (OMG) is a dedicated association of independent online merchants that strives to protect e-commerce businesses from marketplace manipulation, ensuring a fair and competitive environment for all. OMG is committed to safeguarding the interests of its members in areas such as income tax and sales tax, asserting that a platform's choice of inventory storage location shouldn't result in out-of-state income tax liability. They fight for the fair administration of taxes and are willing to take any legal measures necessary to uphold the constitutional rights of their members.No.1 eCom Operations hackLet’s just take the sales tax issue. If you're on Shopify, once you start making more than a million, you really have to think about registering for your taxes, which is a huge, huge paperwork burden, I don’t think people realize the cost of compiling with all those tax laws... With Amazon, you don't have to deal with that... Amazon is accountable for any harm on the platform… So they kind of keep you in check in that respect. And I think for beginners… overall, it’s a bit safer for small businesses to be on Amazon.If you enjoyed this episode then please either: Follow on SpotifySubscribe, rate and review on Apple PodcastsSyncSpider BlogLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Differentiating the Traffic: SEO is just one piece of the puzzleDavid is an SEO expert and has been helping businesses improve their search engine rankings for over a decade. In this episode, he'll share his insights and tips on how to use SEO tools effectively, identify the right tools for your business, and make the most out of them.SEOcrawl provides an all-in-one SEO tool that helps you manage your SEO more efficiently and proactively, saving you time and significantly impacting your SEO efforts.No.1 eCom Operations hackSo basically, when you run an eCommerce, the first question you need to ask, or one of the questions, is about differentiating all the traffic you get. One thing is social SEO, paid channels, etc. But when it comes to old organic traffic, there are so many different ways to analyze it; how much brand traffic I have, how much non-brand traffic, and what core business keywords drive revenue to me.If you enjoyed this episode then please either: Subscribe, rate and review on Apple PodcastsFollow on SpotifySyncSpider BlogLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.