

Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
Whether you're a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives - whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales and create additional streams of income on a limited budget. Learn to share your story and convert followers into loyal customers with New York Times Best Selling Author, Business Coach & Serial Entrepreneur Chalene Johnson and her son Brock Johnson, Part-Time Entrepreneur, Speaker and Story-Telling Strategist. Enjoy expert guest interviews and quick episodes with actionable steps. Whether you're a business owner, aspiring entrepreneur or someone who just wants to make extra money on the side, this is your show!
Episodes
Mentioned books

29 snips
Jan 16, 2025 β’ 34min
5 Keys to Instagram Success in 2025 - 818
Want to thrive on Instagram in 2025? Discover how to define your niche to attract the right audience. Learn essential tips for profile optimization that can boost your visibility. Find out what types of share-worthy content spark engagement and drive shares. Explore the power of DM automation to enhance sales and community interaction. Plus, uncover why building an email list is crucial for turning followers into customers and how it can seamlessly integrate into your Instagram strategy.

21 snips
Jan 9, 2025 β’ 31min
Is Your Instagram Account Dead? How To Start Over in 2025 - 817
Is your Instagram account feeling a bit lifeless? Discover if it's time to revamp or restart your journey. Dive into tips for diagnosing growth issues and boosting engagement. Learn key questions to evaluate your account's performance and the impact of inorganic growth tactics. Plus, explore new strategies tailored for accounts struggling with low engagement. Don't make any decisions on your social media presence without checking this out!

8 snips
Jan 2, 2025 β’ 14min
How To Create High Converting Landing Pages - 816
Discover the secrets to crafting landing pages that convert! Learn to create eye-catching headlines and effective calls to action that grab attention. Uncover why small details, like button colors, can significantly impact your results. Explore how to engage distracted audiences with trust signals and mobile optimization. Plus, find out how exit intent pop-ups can enhance your conversion rates. This is your guide to making landing pages work harder for your business!

21 snips
Dec 26, 2024 β’ 46min
How To Grow A Business While You Sleep With Sales Funnels - 815
Alisha Conlin-Hurd, co-founder of Persuasion Experience, brings her expertise in persuasive landing pages and email sequences to the conversation. She reveals the importance of sales funnels and how to identify revenue leaks. Alisha shares insights on crafting irresistible offers that resonate with your audience. Learn how psychological principles can enhance your funnels and why using the right language matters. She also discusses effective email marketing strategies to engage clients and convert leads into sales.

Dec 19, 2024 β’ 13min
AI Tools ALL Content Creators Over 40 NEED - 814
Overwhelmed by AI tools? Let me simplify it for you! In this episode of Build Your Tribe, Chalene Johnson breaks down the top three AI tools that every content creator over 40 needs to master. Learn how tools like CapCut, ChatGPT, and Adobe Podcast can elevate your content, streamline your workflow, and help you stay competitive in the evolving digital landscape. Whether you're a tech novice or just looking for practical tips, Chalene provides actionable advice and expert insights to help you thrive in 2025 and beyond. What You'll Learn: π₯ How to use CapCut for simple and effective video editing. π€ Why ChatGPT is your ultimate research assistant and copywriter. ποΈ The magic of Adobe Podcast for professional-quality audio. π‘ Tips for leveraging AI tools to save time and boost creativity. π Why paying for premium AI versions is worth the investment. π Special Offer: Try InstaClubHub for ONLY $7, Plus get the Ultimate B-Roll Bundle πhttps://instaclubhub.com/flash-sale-7/ Resources: CapCut: https://www.capcut.com ChatGPT: https://chat.openai.com Perplexity: https://www.perplexity.ai Adobe Podcast: https://podcast.adobe.com π£ We'd Love to Hear From You! Leave your questions or messages for Chalene and Brock β https://www.speakpipe.com/BuildYourTribe Sign up for Chalene's weekly newsletter β http://chalene.com/newsletter π Connect with Us: Chalene on Instagram β www.Instagram.com/ChaleneJohnson Chalene on TikTok β www.Tiktok.com/@chaleneofficial Chalene on Facebook β www.Facebook.com/Chalene Chalene on Twitter/X β www.Twitter.com/ChaleneJohnson Brock on Instagram β www.Instagram.com/brock11johnson Brock on TikTok β www.Tiktok.com/@brock11johnson

10 snips
Dec 12, 2024 β’ 17min
NEW Instagram Feature - Trial Reels - 813
Discover Instagram's innovative Trial Reels feature, designed to help you test content before posting. Learn how this tool can boost your reach to non-followers and optimize engagement rates. Brock shares tips on when to choose Trial Reels over regular ones and how to analyze engagement metrics for informed decisions. Delve into the pros and cons of using this feature while overcoming analysis paralysis. Perfect for content creators and business owners looking to experiment with fresh ideas!

11 snips
Dec 5, 2024 β’ 20min
New Shift in Algorithm - 812
Navigating the latest social media algorithm shifts can be overwhelming. The decline in engagement metrics has many content creators feeling lost. Discover how to leverage the new algorithms to engage non-followers and boost visibility. Utilizing freemiums and lead magnets can effectively grow your business. Repurposing content remains a strong strategy, while automation tools can enhance connections. Emphasizing quality over quantity in your content creation is essential as you adapt and thrive in this evolving digital landscape.

Nov 26, 2024 β’ 29min
How To Grow On TikTok In 2025 - From Zero Followers - 811
Are you ready to conquer TikTok in 2025? π In this episode, Brock Johnson shares a step-by-step guide to growing on TikTok, even if you're starting from scratch. Learn how to define your niche, create engaging content, and leverage the latest trends to build your following. Brock also dives into the secrets of monetizing your TikTok account and using the platform as a powerful business tool. Whether you're looking to become an influencer, grow your brand, or just have fun creating, this episode is packed with actionable tips and strategies to help you thrive. What You'll Learn In This Episode: π How to find your niche and train TikTok's algorithm to work for you. π₯ The importance of "easy mode" content: talking head videos and trends. π° How to monetize your account and turn TikTok into a revenue-generating platform. β° Best posting practices, including the ideal frequency and timing. β¨ Tips for improving SEO and boosting discoverability on TikTok. π Special Offer: Try InstaClubHub for ONLY $7, Plus get the Ultimate B-Roll Bundle πhttps://instaclubhub.com/flash-sale-7/ πResources Mentioned: Metricool πhttps://metricool.com π£ We'd Love to Hear From You! Leave your questions or messages for Chalene and Brock β https://www.speakpipe.com/BuildYourTribe Sign up for Chalene's weekly newsletter β http://chalene.com/newsletter π Connect with Us: Chalene on Instagram β www.Instagram.com/ChaleneJohnson Chalene on TikTok β www.Tiktok.com/@chaleneofficial Chalene on Facebook β www.Facebook.com/Chalene Chalene on Twitter/X β www.Twitter.com/ChaleneJohnson Brock on Instagram β www.Instagram.com/brock11johnson Brock on TikTok β www.Tiktok.com/@brock11johnson

Nov 21, 2024 β’ 14min
Why NOW Is The Time to Build a Personal Brand After 40 - 810
Are you over 40 and ready to take control of your future? π In this episode, Chalene Johnson dives into why now is the perfect time to build your personal brand. Learn why people are more likely to trust and engage with individuals over 40, and discover five actionable strategies to help you stand out online. Chalene shares her personal insights and favorite tools to simplify content creation, boost engagement, and embrace the power of AI. Whether you're just starting or looking to level up, this episode is packed with everything you need to succeed. πWhat You'll Learn In This Episode: β¨ Why being over 40 gives you an edge in personal branding. π§© How to identify and showcase what makes you unique. π₯ Content creation tips for "easy mode" videos that perform well. π¬ The importance of audience engagement and starting conversations. π€ How to leverage AI tools like ChatGPT and Perplexity for faster growth. ποΈ Tools like VideoLeap and CapCut to streamline your video editing. π Special Offer: Try InstaClubHub for ONLY $7, Plus get the Ultimate B-Roll Bundle πhttps://instaclubhub.com/flash-sale-7/ π£ We'd Love to Hear From You! Leave your questions or messages for Chalene and Brock β https://www.speakpipe.com/BuildYourTribe Sign up for Chalene's weekly newsletter β http://chalene.com/newsletter π Connect with Us: Chalene on Instagram β www.Instagram.com/ChaleneJohnson Chalene on TikTok β www.Tiktok.com/@chaleneofficial Chalene on Facebook β www.Facebook.com/Chalene Chalene on Twitter/X β www.Twitter.com/ChaleneJohnson Brock on Instagram β www.Instagram.com/brock11johnson Brock on TikTok β www.Tiktok.com/@brock11johnson

Nov 14, 2024 β’ 37min
New Instagram Algorithm in 2025 | Trends and Predictions - 809
Are you ready for what's coming on Instagram in 2025? π Join Brock Johnson as he dives deep into the future of Instagram content creation. Discover how the Instagram algorithm will change, what trends to expect, and how to optimize your strategy to stay ahead. From the death of faceless accounts to the rise of carousels, Brock shares his predictions on what will help you grow and thrive on the platform. Plus, learn how AI and new engagement strategies will reshape how we create and interact with content. Don't miss out on these insights to prepare your business for the upcoming year! What You'll Learn: π How Instagram's algorithm will evolve in 2025 and what it means for your content. π€³ Why faceless accounts are on the decline and how to build trust with your audience. πΌοΈ The return of carousels and how they can boost your engagement. π€ Leveraging AI tools like ChatGPT for Instagram content creation. π° The rise of financial transparency and ethical marketing on social media. π― Resources & Tools Mentioned: InstaClubHub Viral Hook Guide: InstaClubHub.com/25-viral-hooks Faceless Marketing Examples: https://www.instagram.com/p/DBcH2nhqGGb/ https://www.instagram.com/reel/DB9lIWxKXGc/ https://www.instagram.com/reel/DAQ5CboqlfD/ https://www.instagram.com/reel/DBTvgD0i8IM/


