The NEW Instagram Algorithm - How To get MORE Reel VIEWS! - 826
Mar 20, 2025
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Dive into the latest Instagram algorithm updates and learn how to get more views on your Reels! Explore strategies to boost engagement, focusing on shares, watch time, and likes. Uncover the power of educational content over humor for follower growth. Discover tips for creating shareworthy Reels that attract new followers and keep your audience engaged. With actionable insights, this is your guide to maximizing your Instagram presence!
The latest Instagram algorithm now emphasizes shares and watch time over likes, making shareable content essential for visibility.
Carousels have increased reach when paired with music, enabling them to attract new viewers and boost follower counts significantly.
Deep dives
Impact of Carousel Posts
Carousel posts on Instagram have seen an increase in reach as of 2025, contrasting their performance towards the end of 2024. These posts, which can now display up to 20 multimedia files, are more effective when accompanied by music, as adding music makes them eligible to appear in the Reels tab. This expanded exposure allows carousels to attract new viewers, which can lead to increased follower counts. Recommendations for music choices suggest using simple background tracks that complement the content's vibe, ensuring that the chosen song plays long enough to avoid annoyance during the scrolling experience.
Changes to Reels and Viewer Engagement
Recent adjustments to the Instagram Reels algorithm have led to a notable rise in the proportion of views coming from non-followers, shifting from a previous ratio of 90-10 to a more balanced 60-40 or even 50-50 split. This transition, often referred to as the TikTokification of Instagram, emphasizes the quality of content over the quantity of followers, making it easier for smaller accounts to gain visibility. As new viewers are less likely to engage compared to existing followers, many content creators have recorded declines in views and engagement on their reels. Understanding that this shift is a reflection of algorithm changes rather than individual performance can help creators navigate these new dynamics.
Key Engagement Metrics for Success
The focus of the Instagram algorithm has shifted towards three main engagement metrics that significantly impact content visibility. Likes remain important, but watch time has replaced watch rate as a more critical metric, rewarding longer content that retains viewers' attention. Furthermore, shares have emerged as the most valuable form of engagement in driving visibility and reaching new audiences. This shift means that creators should develop strategies to enhance content shareability, as every share effectively doubles the viewing potential of a post, creating opportunities for viral growth.
Strategies for Adapting to the New Algorithm
To effectively respond to the recent algorithm changes, content creators are encouraged to produce simpler and more relatable posts that engage new audiences. This includes simplifying language to a fifth-grade reading level and creating posts that resonate with common experiences or struggles. Additionally, including calls to action in posts, particularly for those gaining traction among non-followers, can significantly enhance follower growth. By also integrating educational and inspirational content in an engaging manner, creators can attract a larger audience and foster community connections, leading to increased follows and sustained engagement.
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Navigating the New Instagram Algorithm and Boosting Engagement
In today’s episode, Brock Johnson dives into the latest Instagram algorithm updates and shares actionable strategies to get more views on your Instagram Reels. He will cover how the new algorithm is prioritizing Reels and how you can take advantage of the changes to increase your reach and engagement.
Brock will explore the three key metrics that Instagram is focusing on—shares, watch-time, and likes—and how to optimize your content for maximum impact. He’ll also discuss the importance of creating shareworthy content, improving watch time, and focusing on Reels that attract new followers. If you're looking to grow your audience and boost your Instagram views, this episode provides the insights and steps you need to succeed.