5 Massive New Changes To Instagram - January 2025 Updates - 819
Jan 23, 2025
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Discover the latest massive changes to Instagram that could transform your social media strategy. Learn about the new 3-minute Reels feature and the flexible Edits app for enhanced content creation. Explore the innovative rectangle profile grid and how it reshapes your content's appearance. Plus, get insights on updates to Instagram Highlights that impact your profile. Stay informed about these developments to adapt your approach and thrive in 2025!
The introduction of three-minute Reels and the new rectangular profile grid significantly transforms the way creators engage with their audience and present content.
Instagram's revamped community guidelines and the launch of Trial Reels aim to enhance content visibility while fostering community engagement and possibly increasing follower growth.
Deep dives
Introduction of Trial Reels
Instagram has introduced a feature called Trial Reels, allowing users to post videos that are only shown to non-followers. This feature aids in gauging the performance of content before sharing it with a broader audience. Creators are encouraged to repost previously successful reels as Trial Reels to potentially attract new followers. This strategy has proven effective for some users, resulting in significant follower growth with minimal additional effort.
Changes in Community Guidelines and Fact-Checking
Instagram has revamped its community guidelines, simplifying them and making it easier to post content that was previously deemed political. This shift means that political content can now receive recommendations to non-followers, expanding its visibility. Additionally, Instagram is eliminating its internal fact-checking system in favor of a community-driven approach where users can report misinformation. This change has sparked debate about the potential impacts on misinformation spread versus benefits to freedom of speech.
Friends Feed Feature
A new Friends Feed feature on Instagram will allow users to see a feed of reels liked by their friends, enhancing connection within the app. This feature is accessible through the reels tab and focuses on content interacted with by users' close connections. Although it does not directly enhance visibility for creators, it allows users to discover content shared by friends, potentially leading to new audiences for creators. This feature aims to foster community engagement and could lead to indirect growth for businesses and content creators over time.
Updates to Profile and Video Features
Instagram is rolling out three-minute reels, effectively doubling the previous one-and-a-half-minute limit. This change allows creators to engage more deeply with their audiences while still benefiting from increased visibility with non-followers. Additionally, Instagram is shifting from a square profile grid to a rectangular layout, impacting the visual presentation of content. These updates encourage users to adapt their strategies for content creation and curation while providing new opportunities for creativity and engagement.
In today’s episode, Brock Johnson covers 5 massive new changes to Instagram with the January 2025 updates. We’ll go over the latest Instagram algorithm changes, including the introduction of 3-minute Reels and the new Edits app, which allows for more flexibility with content.
Brock also dives into the new Instagram grid change, including the rectangle profile grid and how it impacts your content layout. Additionally, we’ll discuss updates to Instagram Highlights and what these changes mean for your profile’s overall appearance. If you want to stay up-to-date with the latest Instagram news and adapt your strategy for the new updates, this episode offers the essential details you need.