Build Your Tribe | Grow Your Business with Social Media

The REAL Reason Your Niche Isn’t Working And How to Fix It! - 823

Feb 27, 2025

Struggling with your niche? It could be more about your social media strategy than the niche itself. Discover the common pitfalls entrepreneurs face when promoting their niches. Learn how to perform a self-audit to see if your niche is off-base. Gain insights into creating engaging content that resonates with your audience. Plus, uncover the crucial mindset shift needed to stand out online. Don't let your social media skills derail your business—find out how to turn things around!

20:26

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Quick takeaways

Choosing an effective niche requires self-reflection to ensure it resonates deeply with your interests and experiences.

A successful social media strategy is essential for engagement, necessitating captivating content that attracts and retains audience attention.

Deep dives

Identifying the Right Niche

Determining whether you have chosen the right niche involves self-reflection and asking specific questions about your interests and engagement with the topic. If you find yourself excited to discuss your niche outside of social media and can share personal insights about it, you're likely on the right path. Conversely, if you answered negatively to many of the evaluation questions, you may need to reassess your niche selection and determine if it truly resonates with you. The process encourages not only self-analysis but also the need for a niche that energizes you and allows for a unique perspective to emerge.

Navigating Niche Selection and Social Media Strategy

20min

So, you’ve picked a niche… but why isn’t it working?! Is it too broad? Too saturated? Or maybe—brace yourself—it’s not your niche at all… it’s your social media strategy. In this episode, Chalene breaks down the biggest mistakes entrepreneurs make when choosing and promoting their niche in social media. She'll also share how to audit your own content and fix what’s really holding you back from growing your brand and business. Because let’s be real—if your posts are getting less engagement, it’s time for a change.

Watch this episode on YouTube!

👉https://www.youtube.com/@BuildYourTribePodcast/videos

What You Will Learn:

✔️The difference between a bad niche and a bad strategy

✔️A simple self-audit to see if your niche is too broad, too specific, or just wrong

✔️How to create share-worthy content that actually gets engagement

✔️The #1 mindset shift you need to start standing out online

✔️Why your social media skills might be hurting your business—and how to fix it!

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🎯Related Episodes:

How To Grow On Instagram In 2025 | Complete Guide

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We would love to hear from you! Leave your questions or messages for Chalene and Brock RIGHT HERE

Connect with us on your fav social platform:

Chalene:

Instagram: www.Instagram.com/ChaleneJohnson
Facebook: www.Facebook.com/Chalene
TikTok: @chaleneOfficial
Twitter: www.Twitter.com/ChaleneJohnson

Brock:

Instagram: @Brock11Johnson
TikTock: @brock11johnnson

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