Craft Beer Professionals

Revenue is the most important part of your business! When revenue comes in consistently and automatically every month you have achieved taproom nirvana! In this session we will do a deep dive into 3 highly successful modern taproom membership programs that add cash to the bottom line every month! Learn what works best to get people signed up. What brings guests back most often. And what is most profitable! You will leave this session with everything you need to refresh your existing program or start a kickass new one for your taproom today. This ain’t your grandpa’s mug club! From Ross: I accidentally graduated from UCSD while studying lacrosse and frequenting O’Brien’s Pub. After a brief attempt to justify the cost of my engineering degree by designing pool cleaners (true story) I quit and started programming instead, first websites and then mobile applications. Since then, I have started a few small businesses with friends to bring best-in-class mobile tech to small businesses in other industries. After growing up in San Diego during the craft boom, I jumped at the chance to start TapWyse and serve this incredible industry. I now live in Carlsbad with my wife Laurel and two boys; Roscoe 9 and Mason 7. When not working you will find me shuttling them between basketball, golf, music, and skateboarding. Cheers! Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference. Join us in-person for CBP Connects San Diego Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at http://cbpconnects.com/

Buying for your brewery can either be time consuming, costly, frustrating or all of the above. We’ll go over 3 ways to buy smarter and see measurable savings. We’ll also review how to save time in the process, which can be just as valuable to team running a brewery today. The outcome is techniques you can apply in the coming months at your brewery. We’ll also cover a few examples of some recent success from different sized breweries applying these same buying practices. My name is Dan Klasen and I’m the Founder and President of the Beverage Federation. The Beverage Federation is a Group Purchasing Organization that makes purchasing simpler for brewery/winery/distillery owners and suppliers. We help you overcome purchasing hurdles so that you stay profitable. Several years ago, before starting the Beverage Federation, I learned the hard lesson with my own business that lots of little expenses and mistakes will catch up. My company had millions in revenue, employees, IT, legal… We had all the things that you’re supposed to have as a business, but, regardless of how many extra hours I put in, we still struggled with profit margins. Eventually, we had to close our doors, which was the single hardest thing I’ve ever had to do in my professional career. Had I known then what I know now about the power of purchasing, things would have been a lot different. The Group Purchasing Organization (GPO) model has tremendous potential for the beverage industry. I see hundreds of great small/medium breweries, wineries, and distilleries suffering from the same problems that I had years ago. They are all doing their purchasing, spending too much money and time when buying, and not maintaining relationships with high-quality suppliers. Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference. Join us in-person for CBP Connects San Diego Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at http://cbpconnects.com/

Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advocate for, support, and provide resources to your area’s breweries. This session will explore the fundamentals of starting a local guild from the ground up and strategies for actively engaging its members. Our guests—experienced guild leaders—will share how they’ve united their beer communities, discuss effective fundraising efforts, and provide valuable lessons learned. Whether you’re looking to start a guild or strengthen your existing network, this session will offer practical takeaways to help you harness the power of local collaboration. This conversation features: Erik Fowler (San Diego Brewers Guild) Karis Roberts (Asheville Brewers Alliance) Matt Rowsell (Long Island Brewers Guild) Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper) Support the NC Craft Beer Community of WNC: https://drinkncbeer.org/nc-beer-helen... Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference. Join us in-person for CBP Connects San Diego Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at http://cbpconnects.com/

Scott Kolbe, an industry veteran with over 20 years of experience in the beverage sector, shares invaluable insights on boosting craft beer sales. He discusses the challenge of attracting younger drinkers amid fierce competition from other beverages. Kolbe introduces a checklist of 40 quick marketing tactics, emphasizing the importance of storytelling, website optimization, and leveraging social media to engage consumers. He highlights innovative strategies that can be implemented immediately, empowering breweries to elevate their visibility and connect with new audiences.

CBP Connects San Diego is almost here, happening from December 10-12. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive workshops, 3 nightly receptions (AleSmith, Pure Project, North Park), a trade show, and your opportunity to connect with other industry decision makers. This conversation features: Dan Hornbrook (MarketMyBrewery) Drew Kearns (That's Delicious Financials) Makenna Barris (Pure Project Brewing) Sonja Mills (Port Rexton Brewing) Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Download the brand new CBP Connects App: https://app.craftbeerprofessionals.org/

In the craft beer world, where a new brewery seems to sprout up every day, a fresh logo alone won’t set you apart. Join the Brand Weaver in this rollercoaster presentation designed specifically for brewery owners ready to dive deeper than mere aesthetics. Discover the core differences between a simple redesign and a full on rebrand. This session will guide you through the key top five strategies to keep in mind when rebranding your brewery. More importantly, we’ll explore the tangible benefits and real results a successful rebrand can deliver. Learn how to not just refresh your image, but how to resonate with beer lovers in a way that sustains and grows your business. Don’t miss the chance to transform your brewery from just another name in the market to a standout brand. There are few certainties in life: birth, death, taxes, and The Brand Weaver (Tim) overthinking his bio until it almost implodes. Yet, here’s a bio! Born in a lab under the watchful eyes of mad scientists (think wild grey hair and maniacal laughs), The Brand Weaver was an accidental result of an experiment gone slightly awry. Instead of better buttering toast, they created a branding guru. Emerging from his test tube amidst a dazzling explosion, The Brand Weaver was destined to help businesses dominate their markets. With over 15 years of experience and a client list featuring big hitters like DC Comics, Warner Brothers, and Kamado Joe, he’s mastered the art of captivating audiences and crafting standout brands—think a Cannibal Corpse fan at a Harry Styles gig! Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference. Join us in-person for CBP Connects San Diego Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at http://cbpconnects.com/

Table Tap introduced the concept of self-pour draft beverages to the United States back in 2006. Not only have we helped pioneer approvals for self-pour across almost all 50 states, but we have also been a driving force in the growth and prevalence of self-pour within taprooms, breweries, bars, and many other types of venues. In this presentation, we look forward to discussing what factors have led to the proliferation of self-pour systems within the US. One huge contributor has been the surge in popularity of craft beers over the past decade and the more recent surge in popularity of “non-beer” draft options. Another huge contributor has been the COVID pandemic and how that has shifted customer behavior and their desired customer experience. We recognize that some people have strong opinions on self-pour systems. In this presentation, we will be debunking some of the common misconceptions around a self-pour model. These misconceptions are related to the cleanliness of self-pour systems, the cost of self-pour systems, the benefits of self-pour systems, the features and versatility of self-pour systems, and the impact self-pour has on a venue’s labor and the customer experience. We look forward to educating the group on each of these points! Table Tap is the first company worldwide to market and sell self-service draft beer technology. Responsible for the launch and proliferation of the Pour Your Own movement in the United States and its “approval” by alcohol authorities in almost all 50 states. Our goal is to innovate and automate taproom operations to improve the bottom line while simultaneously providing the most interactive and engaging customer experience so your patrons come back time and time again. Table Tap provides solutions for breweries and taprooms across the country. In addition to our flagship WallTender and TableTender self-pour technology, Table Tap also offers draft systems and its own in-house POS system to provide operators with the most turnkey solution on the market. Table Tap is driven by innovation and continues to use the most up-to-date technology within the industry. Cheers, and always remember to #PourYourOwnBeer. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com Download the brand new CBP Connects App: https://app.craftbeerprofessionals.org/

CBP Connects San Diego is almost here, happening from December 10-12. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive workshops, 3 nightly receptions (AleSmith, Pure Project, North Park), a trade show, and your opportunity to connect with other industry decision makers. This conversation features: Heather Holland (Outland Farm Brewery/Veterinarians Without Borders) Jeremy Carney (Central Coast Analytics) Kristen Madigan (Touchstone Brewing) Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Download the brand new CBP Connects App: https://app.craftbeerprofessionals.org/

The Robot House Team, in Oklahoma City, have just completed the One Well Brewing, in Kalamazoo, Michigan, brand refresh. About a year ago, One Well approached the Robot House Team after meeting in-person at CBP Connects: Milwaukee, in June 2023, looking to do a massive brand overhaul. Due to usage rights end-terms with a previous designer and a bit of a Saturday morning cartoon aesthetic, One Well was needing to redesign their core labels, taproom, merchandise, website and everything else their current brand touched. As a family-friendly taproom with a restaurant and arcade, they were looking to mature the look without totally alienating the consumer base with a brand new style. In November of 2023, the Robot House Team visited the One Well Taproom for “product testing” and to get a feel for the overall environment. We spent several hours in their taproom, eating the best fried cauliflower, losing in foosball and darts, and playing each of the 50+ pinball machines in the One Well arcade. One Well was the first client to experience the reinvented Robot House process as part of our own internal, now-launched rebrand. We’d like to walk through what our process looks like and highlight each step as it pertained to One Well and where we landed with the entire refresh. Brett Grimes and Jennings Hammack represent 40% of Robot House, an Oklahoma City-based five-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, the Robots are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand. Brett is an agency parter and serves as the Creative Director. Jennings serves as the Creative Strategist. Chris O'Neill is the owner, founder, and wizard of One Well Brewing. Alongside Chris, is Andrew McLean, One Well Brewing's Marketing Director. One Well Brewing is a one-of-a-kind family-friendly craft brewery in South Kalamazoo, with a taphouse, vegan-friendly restaurant and 50+ pinball machine arcade. With a "high fives over handshakes" philosophy, you're a friend from the moment you walk in the door. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

Wood, Barrel, and Time: The Art of Crafting World-Class Barrel-Aged Beers Unveil the Secrets of Mastering Barrel-Aged Beer Wood, Barrel, and Time is not just another brewing guide; it’s a journey into the heart of one of the most revered and mysterious processes in the world of craft beer: barrel aging. This book is for the dreamers, the doers, and the dedicated brewers who believe that great beer is more than just a beverage—it’s an art form shaped by patience, innovation, and an intimate connection to tradition. Whether you’re an experienced brewer looking to elevate your craft or a passionate enthusiast eager to understand the magic behind every barrel-aged pour, Wood, Barrel, and Time is your definitive guide. Join us for a conversation with Marcus Baskerville to learn more about his book and what’s been keeping him busy. Marcus Baskerville is the co-founder and former director of Brewing for Weathered Souls Brewing Company in San Antonio, Texas. Marcus also serves as President of the National Black Brewers association. Renowned for his innovative brewing techniques and exceptional beers, Baskerville has led the brewery to national acclaim. His standout creations include award-winning barrel-aged stouts and diverse IPAs. Baskerville is also the creator of the Black is Beautiful initiative, a global collaboration among breweries to support racial justice causes that has raised over $6.5 million. His dedication to quality and community activism has positioned him as a leading figure in the craft beer industry, earning nominations and accolades, including a James Beard Award semi finalist nomination and 40 under 40 Wine Enthusiast Top Taste Makers. Grab you copy: https://www.amazon.com/Wood-Barrel-Time-Art-Aging/dp/B0DGQJ6S4D Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/