

Craft Beer Professionals
Craft Beer Professionals
Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events.
Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.
[Stay up to date with CBP]
www.CraftBeerProfessionals.org
Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.
[Stay up to date with CBP]
www.CraftBeerProfessionals.org
Episodes
Mentioned books

Oct 16, 2024 • 40min
Logistics Unpacked - Industry Insights and Outlook
Welcome to Logistics Unpacked, the podcast that takes you behind the scenes of the logistics and supply chain industry with a special focus on the beverage sector. Hosted by Brandon Arnold, COO & Co-Founder of Brew Movers, we dive into the current challenges, market forecasts and solutions in small package shipping, parcel logistics, and the intricacies of the beverage supply chain. Whether you’re a business owner looking to streamline your shipping process or a supply chain enthusiast, this podcast provides practical insights and actionable advice to help you navigate logistics going into 2025.
Brandon brings over 20 years of logistics expertise, beginning his career at CH Robinson and later at XPO Logistics before co-founding Brew Movers. Along with Adrian, Brandon previously owned and operated a fleet of over-the-road trucks, gaining extensive knowledge of the complexities within supply chain and logistics. Since 2017, they have built the only white-glove logistics company exclusively focused on the beverage industry. With deep experience across all modes of transportation, Brandon’s leadership has positioned Brew Movers as a best-in-class shipping partner for the beverage sector.
Brew Movers provides beverage manufacturers and suppliers with comprehensive access to top-tier shipping solutions, including Parcel, LTL, Truckload, and more, combined with the expertise to elevate your brand's success. What truly sets us apart is our team of seasoned professionals who specialize in the beverage industry supply chain. We're here to assist with all your logistics needs, coordinating inbound supply chain elements to align with production and ensuring outbound shipments hit your distribution targets. Our dedicated focus on the craft beverage industry’s supply chain distinguishes us from general freight brokers, offering tailored solutions that drive results.
Join us in-person for CBP Connects
Half workshop, half networking
San Diego, CA | December 10-12, 2024
Grab your spot now at cbpconnects.com

Oct 9, 2024 • 55min
Book Release - Handcrafted Careers: Working the Artisan Economy of Craft Beer
Unpacks the problems and privileges of pursuing a career of passion by exploring work inside craft breweries.
As workers attempt new modes of employment in the era of the Great Resignation, they face a labor landscape that is increasingly uncertain and stubbornly unequal. With Handcrafted Careers, sociologist Eli Revelle Yano Wilson dives headfirst into the everyday lives of workers in the craft beer industry to address key questions facing American workers today: about what makes a good career, who gets to have one, and how careers progress without established models.
Wilson argues that what ends up contributing to divergent career paths in craft beer is a complex interplay of social connections, personal tastes, and cultural ideas, as well as exclusionary industry structures. The culture of work in craft beer is based around “bearded white guy” ideals that are gendered and racialized in ways that limit the advancement of women and people of color. A fresh perspective on niche industries, Handcrafted Careers offers sharp insights into how people navigate worlds of work that promote ideas of authenticity and passion-filled careers even amid instability.
Eli Revelle Yano Wilson is an associate professor of sociology at The University of New Mexico. His research explores how work, race, and culture intersect in today’s changing economy. A former craft beer industry worker and Certified Cicerone, Dr. Wilson is the author of three books, most recently Handcrafted Careers: Working the Artisan Economy of Craft Beer.
Use promo code UCPSAVE30 and receive 30% off "Handcrafted Careers." Grab your copy today:
https://www.ucpress.edu/books/handcrafted-careers/paper
Join us in-person for CBP Connects
Half workshop, half networking
San Diego, CA | December 10-12, 2024
Grab your spot now at https://cbpconnects.com/

Oct 2, 2024 • 49min
Turning Your Passion into a Business: Using Data To Sustain Growth and Profit
Most owners started a brewery because they were passionate about beer and wanted to make great product. In the current climate of the industry, making great beer is the baseline of what is needed to be a successful business. With rising costs and lower sales, knowing all aspects of your business is more important than ever. Join us to discuss data points you should be looking at to help grow and maintain your business.
Dustin Jeffers is the Vice President of Brewery Product and Experience at Next Glass. He received his Bachelor's Degree from the University of Connecticut and his Master's Degree from Florida Atlantic University. He has been in the beer industry since 2012, working at Saltwater Brewery as the Head Brewer and Chief Operations Officer, and at 3 Sons Brewing Co. as the Director of Operations. Dustin has been a part of multiple aspects of the brewing industry, including brewing, front-of-house, sales, and operations. Dustin now works for Next Glass, Inc as the VP of Brewery Product, focusing on Ollie and all Next Glass has to offer for the beverage alcohol industry.
Aaron Keefner is a Solutions Consultant with Next Glass Inc, parent company of Untappd, Ollie, Oznr, BeerAdvocate, & Hop Culture Magazine. Through our brewery solutions team, he provides expert information, ideas, and solutions for our clients, sales, customer success, support, & software development teams on products such as Ollie, Oznr, Untappd for Business, and Data & Insights. Prior to working at Next Glass, he was the Director of Business Operations at More Brewing Company, leading brand creation and development, management of brewing operations at 2 locations, sales, distribution, and marketing. Before that he worked with other notable names such as Revolution Brewing and Goose Island Beer Company based in Chicago.
Join us in-person for CBP Connects
Half workshop, half networking
San Diego, CA | December 10-12, 2024
Grab your spot now at cbpconnects.com

Sep 25, 2024 • 48min
Rethinking How We Communicate Value in a More Crowded Market
There are more craft breweries (cideries, meaderies, distilleries…) than ever before, and competition for the attention and loyalty of craft beer drinkers is fiercer than ever. There is a huge advantage to effectively providing and communicating value to those drinkers. So what do craft drinkers value? How can we creatively communicate that value? Let’s get some smart people from around the craft beverage industry together and talk about it.
In this panel:
Panelists:
Chris Holden (Director of Sales and Marketing, The HOPGUILD)
Madeline McMahon (Founder, Madeline Fleehart Consulting)
Rachel Adams (Director or Marketing, The Nations Brewing)
Rick Hatch (Head Brewer, Aspire Brewing)
Moderator: Chris Ovelay, Founder/CEO of Get Hoptimized (Marketing)
Join us in-person for CBP Connects
Half workshop, half networking
San Diego, CA | December 10-12, 2024
Grab your spot now at cbpconnects.com

Sep 18, 2024 • 58min
Why Breweries Collaborate (Part 2)
We recommend listening to Part 1 before diving into this session.
In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive into the motivations behind collaborations. Our panelists will share the strategic reasons they align themselves with other brewers and organizations. From gaining knowledge to increasing market awareness, our guests will reveal how they have utilized collaborations to achieve greater success.
Panelists:
Jessa Butler (Icicle Brewing)
Josh Evans (Afterglow Brewing)
Julie Rhodes (Not Your Hobby Marketing Solutions)
William Teasley (Khonso Brewing)
Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)
Make a long-term commitment to establishing safer, more respectful work and drinking spaces for employees and consumers: https://safebarspact.org/
Join us in-person for CBP Connects
Half workshop, half networking
San Diego, CA | December 10-12, 2024
Grab your spot now at http://cbpconnects.com/

Sep 14, 2024 • 47min
Brewery Equipment Forecasting, Part 2: Considerations for Growth
Picking up where "Part 1: Budgeting Basics with G4 Kegs" left off, this session delves into the crucial considerations for when to invest in additional equipment and resources as breweries grow. Panelists will address key issues to support strategic decision-making, including identifying sales and production benchmarks for expanding equipment, shifting from self-distribution to working with a distributor, how to choose the right distributor for you, and operating additional taprooms and production spaces. This comprehensive discussion aims to equip brewery owners with the knowledge to scale their operations effectively and sustainably.
Panelists:
Bryan Richards (G4 Kegs)
Chris Murray (Raleigh Brewing)
Sean Hallet (Raleigh Brewing)
Torin Regier (Kegshoe)
Moderator: Cat Pearce (ABS Commercial)
Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects
Half workshop, half networking
San Diego, CA | December 10-12, 2024
Grab your spot now at cbpconnects.com

Sep 11, 2024 • 1h 6min
Why Breweries Collaborate
In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive into the motivations behind collaborations. Our panelists will share the strategic reasons they align themselves with other brewers and organizations. From gaining knowledge to increasing market awareness, our guests will reveal how they have utilized collaborations to achieve greater success.
Panelists:
Jessa Butler (Icicle Brewing)
Josh Evans (Afterglow Brewing)
Julie Rhodes (Not Your Hobby Marketing Solutions)
William Teasley (Khonso Brewing)
Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)
Thank you to AbstraxHops and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects
Half workshop, half networking
San Diego, CA | December 10-12, 2024
Grab your spot now at cbpconnects.com

Sep 7, 2024 • 59min
Personal Wellness: AKA Don't Forget to Put Your Oxygen Mask on First
Join us for an engaging and honest discussion about health and wellness. This is an important topic not just for the brewing industry, rather, anyone can benefit from embarking on a wellness journey. We'll cover the different facets of this topic including physical, mental, emotional and intellectual wellness. Our panelists will share some of their own journeys towards wellness and will also provide some resources to better equip you and your team if you or someone amongst your ranks needs help. Remember, as a leader, family member, whatever your title may be, you owe to yourself to be taking good care of your mind and body.
Session resources: https://tinyurl.com/bdfchshv
Panelists:
Angie Corinne (Production Manager at Atlantucky Brewing)
Julie Tridente (Director of Brewing Operations at Precarious Beer Project)
Kailie Smith (Founder at Safe Bars RVA)
Todd Kashdan (Professor of Psychology at George Mason University)
Moderator: Dan Jablow (Director of Brewing Education, University of Richmond)
Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects
Half workshop, half networking
San Diego, CA | December 10-12, 2024
Grab your spot now at cbpconnects.com

Sep 4, 2024 • 1h 3min
Lagers and Ledgers – The Fiscal Craft of Beer Brewing
Join this enlightening session on the key performance indicators (KPIs) that matter most in the craft beer industry. Our panel of seasoned craft beer accounting professionals will pour over the financial metrics that help breweries stay competitive and profitable in a rapidly changing market. Whether you’re a small taproom or a large-scale operation, this discussion will provide insights into the best practices for managing your brewery’s finances, optimizing operations, and scaling up your craft beer passion into a financially successful venture. This panel is a must-attend for anyone looking to refine their financial strategy and ensure their brewery’s growth is on a sustainable path.
Panelists:
Dan Herron (Vice President of Finance, Creature Comforts Brewing Co.)
Jen Busch (Vice President of Finance, Kona Brewing Hawaii)
Patrick McDonald (Owner, The Beer Accountant)
Moderator: TJ O'Neill (Wipfli)
Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects
Half workshop, half networking
San Diego, CA | December 10-12, 2024
Grab your spot now at cbpconnects.com

29 snips
Aug 31, 2024 • 1h 2min
Using Your Brewery Space to Drive Revenue
Events have the potential to secure a steady flow of revenue, offering a set menu and prepaid tickets that ensure consistent margins and manageable staffing costs.
However, despite this lucrative opportunity, many breweries are not fully capitalizing on this revenue stream. Even for those hosting events, they may be missing out on simple strategies to maximize the advantages of attracting new customers through these gatherings.
Hosting event sales at your brewery can be a smart move to attract new customers and boost brewery revenue. Breweries and taprooms provide a distinct social setting with visible brewing tanks, open layouts, and a welcoming community vibe, making them perfect for hosting a variety of events.
Panelists:
Allison Lawley (Stone Brewing)
Casey Barry (Tripleseat)
Gregg Frazer (Stone Brewing)
Sydney Simmons (Stone Brewing)
Moderator: Adam Howe (GoTab)
Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects
Half workshop, half networking
San Diego, CA | December 10-12, 2024
Grab your spot now at cbpconnects.com


