Scott Kolbe, an industry veteran with over 20 years of experience in the beverage sector, shares invaluable insights on boosting craft beer sales. He discusses the challenge of attracting younger drinkers amid fierce competition from other beverages. Kolbe introduces a checklist of 40 quick marketing tactics, emphasizing the importance of storytelling, website optimization, and leveraging social media to engage consumers. He highlights innovative strategies that can be implemented immediately, empowering breweries to elevate their visibility and connect with new audiences.
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insights INSIGHT
Craft Beer Challenges
Craft beer faces challenges like declining sales and shifting consumer preferences.
Younger demographics show less interest, while RTDs, whiskey, and non-alcoholic options gain popularity.
volunteer_activism ADVICE
Quick Marketing Solutions
Learn marketing and sales solutions that are quick to implement.
Focus on actionable tactics to address current market challenges.
volunteer_activism ADVICE
Website Analytics
Connect Google Analytics to your website to understand user behavior.
Improve valuable pages and create engaging content based on exit patterns.
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Brewery owners and managers are struggling to find new drinkers. Younger consumers aren’t interested. RTDs, whiskey and tequila are having a moment. CBD, THC and functional beverages are carving out their share. Waters are exploding. And craft beer is stuck in a sea of sameness, desperate to stand out.
What if there was a checklist of 40 marketing and sales tactics that could change the course of your business? And each one took just minutes to execute?
The team at Market Your Craft wants you to have the tools and best practices to find new sales quickly for your craft brewery or cidery. Not next quarter. Not even a month from now. Starting tomorrow! We’ve distilled years of working with brands like yours into a blueprint for successful marketing and sales in today’s challenging market.
We’ll provide step-by-step instructions for unleashing the power of your:
– Brand Website
– Public Relations
– Events and Activations
– Social Media Engagement
– Sampling and Demos
– Integrated Sales Channels
– High-Performance Marketing Strategy
Conquer your fear of marketing! Start by storytelling what makes your brand different. You have what you need to jumpstart next-level sales growth right in front of you. We’ll help you prioritize the strategies and tactics. Presentation attendees have access to 15 Complimentary Guides, with proven tools to attract new drinkers, build momentum and capture new sales in this environment.
Market Your Craft is a virtual team of experts in storytelling your craft beer brand. We’ve worked with some of the most iconic brands in the beverage industry, including Sierra Nevada, BJ’s Brewhouse, Jim Beam, Maker’s Mark and others. Led by Scott Kolbe, industry veteran of 20+ years, our goal is to help you become more discoverable in today’s crowded market. We measure success by how quickly we provide your internal team with the tools needed to drive traffic, build engagement and capture sales.
Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference.
Join us in-person for CBP Connects San Diego
Half workshop, half networking
San Diego, CA | December 10-12, 2024
Grab your spot now at http://cbpconnects.com/
Craft Beer Professionals