Scott Kolbe, an industry veteran with over 20 years of experience in the beverage sector, shares invaluable insights on boosting craft beer sales. He discusses the challenge of attracting younger drinkers amid fierce competition from other beverages. Kolbe introduces a checklist of 40 quick marketing tactics, emphasizing the importance of storytelling, website optimization, and leveraging social media to engage consumers. He highlights innovative strategies that can be implemented immediately, empowering breweries to elevate their visibility and connect with new audiences.
