Craft Beer Professionals

Most owners started a brewery because they were passionate about beer and wanted to make great product. In the current climate of the industry, making great beer is the baseline of what is needed to be a successful business. With rising costs and lower sales, knowing all aspects of your business is more important than ever. Join us to discuss data points you should be looking at to help grow and maintain your business. Dustin Jeffers is the Vice President of Brewery Product and Experience at Next Glass. He received his Bachelor's Degree from the University of Connecticut and his Master's Degree from Florida Atlantic University. He has been in the beer industry since 2012, working at Saltwater Brewery as the Head Brewer and Chief Operations Officer, and at 3 Sons Brewing Co. as the Director of Operations. Dustin has been a part of multiple aspects of the brewing industry, including brewing, front-of-house, sales, and operations. Dustin now works for Next Glass, Inc as the VP of Brewery Product, focusing on Ollie and all Next Glass has to offer for the beverage alcohol industry. Aaron Keefner is a Solutions Consultant with Next Glass Inc, parent company of Untappd, Ollie, Oznr, BeerAdvocate, & Hop Culture Magazine. Through our brewery solutions team, he provides expert information, ideas, and solutions for our clients, sales, customer success, support, & software development teams on products such as Ollie, Oznr, Untappd for Business, and Data & Insights. Prior to working at Next Glass, he was the Director of Business Operations at More Brewing Company, leading brand creation and development, management of brewing operations at 2 locations, sales, distribution, and marketing. Before that he worked with other notable names such as Revolution Brewing and Goose Island Beer Company based in Chicago. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

There are more craft breweries (cideries, meaderies, distilleries…) than ever before, and competition for the attention and loyalty of craft beer drinkers is fiercer than ever. There is a huge advantage to effectively providing and communicating value to those drinkers. So what do craft drinkers value? How can we creatively communicate that value? Let’s get some smart people from around the craft beverage industry together and talk about it. In this panel: Panelists: Chris Holden (Director of Sales and Marketing, The HOPGUILD) Madeline McMahon (Founder, Madeline Fleehart Consulting) Rachel Adams (Director or Marketing, The Nations Brewing) Rick Hatch (Head Brewer, Aspire Brewing) Moderator: Chris Ovelay, Founder/CEO of Get Hoptimized (Marketing) Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

We recommend listening to Part 1 before diving into this session. In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive into the motivations behind collaborations. Our panelists will share the strategic reasons they align themselves with other brewers and organizations. From gaining knowledge to increasing market awareness, our guests will reveal how they have utilized collaborations to achieve greater success. Panelists: Jessa Butler (Icicle Brewing) Josh Evans (Afterglow Brewing) Julie Rhodes (Not Your Hobby Marketing Solutions) William Teasley (Khonso Brewing) Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper) Make a long-term commitment to establishing safer, more respectful work and drinking spaces for employees and consumers: https://safebarspact.org/ Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at http://cbpconnects.com/

Picking up where "Part 1: Budgeting Basics with G4 Kegs" left off, this session delves into the crucial considerations for when to invest in additional equipment and resources as breweries grow. Panelists will address key issues to support strategic decision-making, including identifying sales and production benchmarks for expanding equipment, shifting from self-distribution to working with a distributor, how to choose the right distributor for you, and operating additional taprooms and production spaces. This comprehensive discussion aims to equip brewery owners with the knowledge to scale their operations effectively and sustainably. Panelists: Bryan Richards (G4 Kegs) Chris Murray (Raleigh Brewing) Sean Hallet (Raleigh Brewing) Torin Regier (Kegshoe) Moderator: Cat Pearce (ABS Commercial) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive into the motivations behind collaborations. Our panelists will share the strategic reasons they align themselves with other brewers and organizations. From gaining knowledge to increasing market awareness, our guests will reveal how they have utilized collaborations to achieve greater success. Panelists: Jessa Butler (Icicle Brewing) Josh Evans (Afterglow Brewing) Julie Rhodes (Not Your Hobby Marketing Solutions) William Teasley (Khonso Brewing) Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper) Thank you to AbstraxHops and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

Join us for an engaging and honest discussion about health and wellness. This is an important topic not just for the brewing industry, rather, anyone can benefit from embarking on a wellness journey. We'll cover the different facets of this topic including physical, mental, emotional and intellectual wellness. Our panelists will share some of their own journeys towards wellness and will also provide some resources to better equip you and your team if you or someone amongst your ranks needs help. Remember, as a leader, family member, whatever your title may be, you owe to yourself to be taking good care of your mind and body. Session resources: https://tinyurl.com/bdfchshv Panelists: Angie Corinne (Production Manager at Atlantucky Brewing) Julie Tridente (Director of Brewing Operations at Precarious Beer Project) Kailie Smith (Founder at Safe Bars RVA) Todd Kashdan (Professor of Psychology at George Mason University) Moderator: Dan Jablow (Director of Brewing Education, University of Richmond) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

Join this enlightening session on the key performance indicators (KPIs) that matter most in the craft beer industry. Our panel of seasoned craft beer accounting professionals will pour over the financial metrics that help breweries stay competitive and profitable in a rapidly changing market. Whether you’re a small taproom or a large-scale operation, this discussion will provide insights into the best practices for managing your brewery’s finances, optimizing operations, and scaling up your craft beer passion into a financially successful venture. This panel is a must-attend for anyone looking to refine their financial strategy and ensure their brewery’s growth is on a sustainable path. Panelists: Dan Herron (Vice President of Finance, Creature Comforts Brewing Co.) Jen Busch (Vice President of Finance, Kona Brewing Hawaii) Patrick McDonald (Owner, The Beer Accountant) Moderator: TJ O'Neill (Wipfli) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

Events have the potential to secure a steady flow of revenue, offering a set menu and prepaid tickets that ensure consistent margins and manageable staffing costs. However, despite this lucrative opportunity, many breweries are not fully capitalizing on this revenue stream. Even for those hosting events, they may be missing out on simple strategies to maximize the advantages of attracting new customers through these gatherings. Hosting event sales at your brewery can be a smart move to attract new customers and boost brewery revenue. Breweries and taprooms provide a distinct social setting with visible brewing tanks, open layouts, and a welcoming community vibe, making them perfect for hosting a variety of events. Panelists: Allison Lawley (Stone Brewing) Casey Barry (Tripleseat) Gregg Frazer (Stone Brewing) Sydney Simmons (Stone Brewing) Moderator: Adam Howe (GoTab) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

We all know the time for innovation in the craft beer space is now. Taprooms must offer more than delicious beer - they must now also provide a great experience. Part of creating that environment is being able to offer alternative beverages. For a variety of reasons, data is showing that more people are leaning on non-alcoholic and alternative options. One route to go is THC-infused beverages in places where this is legal. Join our panel of experts as they cover vital information and considerations about adding THC to your taproom menu. Panelists: Bob Galligan (Minnesota Craft Brewers Guild) Dan Doran (Lupulin Brewing Company) Cory Lake (Lake Insurance Group) Michelle Bodian (Vicente LLP) Moderator: Amanda Bruns (Ale Advised/Craft Beer Professionals) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.org

Do this, do that. But why? Too often, teams follow instructions without understanding the reasons behind their tasks. Imagine if your head brewer suddenly left—would their assistant know how to create new recipes or troubleshoot unexpected challenges? This session emphasizes the importance of team members not only following standard operating procedures but also comprehending the underlying principles. Join our panel of experts as they discuss effective strategies for educating, training, and building a knowledgeable team. Whether you’re in brewing, event planning, or any other industry role, you'll gain valuable insights on how to empower your team to think critically and independently. Panelists: Aaron Tellier (Replay Brewing) M. David Gonzalez (Beer & Brewing Professional) Tyler Forbes (Burzurk Brewing) Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/