Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
Jan 9, 2025 • 29min
Email CTA With Multiple Products
This question is all about the difference between creating a list of CTAs and creating ONE CTA per email. Let's discuss...
Jan 8, 2025 • 49min
How To Define a Social Media Strategy
I wrote down a list of things based on my own experience using social media that I think would be good for my brand to start posting.
Jan 7, 2025 • 47min
The Most Valuable Business Skills I've Developed Since 2006
Here's a breakdown of all my skills and how they've helped me build a sustainable lifestyle business since 2012.
Jan 6, 2025 • 31min
I Published 217 Episodes Last Year and This is What I Learned...
The title speaks for itself, right?
Dec 20, 2024 • 14min
Season Finale
The end...for now.
Dec 19, 2024 • 31min
I Published 217 Episodes This Year, and This is What I Learned
In this installment, Matt shares his joy for podcasting and the mental clarity it brings him. He reveals plans for 2025, emphasizing a focus on simplifying processes and improving audio quality. Reflecting on the year, he discusses the steady audience size while detailing his effortless recording routine. Matt contemplates future growth strategies, including YouTube and guest appearances, while stressing the importance of listener feedback. Ultimately, he aims to streamline operations and enhance his business vision.
Dec 18, 2024 • 30min
The Only 3 Email Sequences I Actually Need
Breaking down the essential email automations that drive 80% of my revenue and how I've optimized them over time.Welcome SeriesPost PurchaseAbandoned Cart
Dec 17, 2024 • 32min
My New Technical SEO Priorities
Breaking down which technical SEO factors actually matter now and which traditional optimizations I'm no longer focusing on.HeadlinesH2s and H3sIntro paragraphSpeed and core vitalsMeta descriptionsLess distracting popups
Dec 16, 2024 • 15min
I Sold 400 Books Over The Weekend
A sequel.
Dec 13, 2024 • 31min
Building and Launching a Mobile App (As a Content Creator)
Lessons learned from developing Swim University's pool water testing app.
