

Business Casual
Matt Giovanisci
Matt Giovanisci shares his real-world experience growing an online education business to a million dollars in annual revenue.
Episodes
Mentioned books

Apr 1, 2025 • 36min
Building The Ideal Video Studio
Discover the journey of transforming a home basement into the perfect video studio. Explore the challenges faced during the renovation and uncover key tips for creating a flexible, efficient recording environment. Learn how small changes can lead to big improvements in video quality and workflow. Get inspired by innovative solutions and practical advice for anyone looking to enhance their own creative space.

Mar 31, 2025 • 44min
Everything Is Falling Apart
Authority Hackers shut down their course. Brew Tubers stopped publishing. Nobody is sure of anything. TikTok? Picking the right thing to focus on. The rise of AI and the fall of Google. What’s next?

Mar 28, 2025 • 40min
It’s Never Been Easier to Succeed Because Everyone Sucks
When I scroll through social media, all I see is bad content. This tells me it's easy to succeed if you analyze what NOT to do.

Mar 27, 2025 • 36min
Brainstorming Helpful Content Ideas
I think the title speaks for itself here.

Mar 26, 2025 • 36min
Traffic Down, Revenue...Up?
This is the case of traffic vs influence. You don't need direct traffic to grow your business. You need to influence. We live in a zero-click internet world. Why worry about traffic when you could keep it for yourself, which is what all these platforms are doing? So what does this mean?

Mar 25, 2025 • 30min
This Podcast Is Failing to Grow (And That's Fine)
Is it, though? We started 2025 with an average of 150 subscribers, and we're down to 125 now. What does this mean for the future of this show?

11 snips
Mar 24, 2025 • 40min
My Social Media Experiment Update
Daily content posting across social media platforms reveals intriguing performance insights. Strategies for boosting engagement are discussed, focusing on audience understanding and content diversity. The speaker reflects on their personal journey with social media, highlighting direct engagement and effective strategies. Persistence is emphasized as a key ingredient for success, making the world of social media a vibrant testing ground for growth and learning.

Mar 21, 2025 • 23min
Should I Create "Slop" Content?
These are popular in the commentary and YouTube drama spaces. It's basically a secondary channel for live, casual, and unscripted content that is mainly used for keeping an existing audience engaged as opposed to getting new eyeballs into your ecosystem.

Mar 20, 2025 • 29min
I Officially Stopped Selling White Labeled Products
Yup. Here's what happened and what I would have done differently.

Mar 19, 2025 • 42min
How to Write Copy When You Suck At It (A Complete Guide)
This is for someone competent in their domain but has no experience in marketing or selling. Here's the advice I would give them on copywriting.


