Money Lab My Social Media Experiment Update
11 snips
Mar 24, 2025 Daily content posting across social media platforms reveals intriguing performance insights. Strategies for boosting engagement are discussed, focusing on audience understanding and content diversity. The speaker reflects on their personal journey with social media, highlighting direct engagement and effective strategies. Persistence is emphasized as a key ingredient for success, making the world of social media a vibrant testing ground for growth and learning.
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Social Is Becoming Primary Discovery
- Matt realized social media is essential as Google referrals decline and you must "be everywhere."
- He argues local businesses should prioritize social platforms as the easiest discovery channel.
Target Specific Audience And Outcome
- Define your target precisely: who you want to reach and why they should act.
- Tailor content to the specific need (e.g., new DIY pool owners), not everyone with a pool.
Clarity Beats Over-Niched Bravado
- Over-niching and confusing branding often alienate potential customers.
- Clear, simple messaging that teaches without showing off wins business attention.