Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
Oct 9, 2024 • 32min
Systems!
On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital product development, and the truth about being a lonely entrepreneur.
Oct 8, 2024 • 27min
The Reason I Answer Every Comment and Email
This is true. I answer every email and comment. But why? I thought you were supposed to outsource that stuff?! Maybe, but here's the real reason I do this.
Oct 7, 2024 • 39min
My BRUTE FORCE Content Creation Strategy
Before you have a system or framework, you just gotta battle your way through a process in order to make it effective later. This is how I create new types of content to eventually build a system from.
Oct 4, 2024 • 40min
Let’s Talk About Pricing Products
You're probably underpricing your products. I assume this because I'm guilty of this, too. So, let's discuss how we can fix this problem.
Oct 3, 2024 • 35min
Only Play Games You Know You Can Win
On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital product development, and the truth about being a lonely entrepreneur.
Oct 2, 2024 • 36min
Focus 4
In this ongoing series, I share my thoughts on why FOCUS is the single most important business skill every entrepreneur needs to have.
Oct 1, 2024 • 30min
Improving Social Media Marketing In The Off Season
My TikTok shop account was suspended. How did this happen? And what is my plan to fix my social media strategy going forward.
Sep 30, 2024 • 53min
Ideas on Scaling Video Content
If I couldn't do YouTube anymore, what would I replace it? Here's exactly what I would do. And hint: it's not replacing it; it's scaling it.
Sep 27, 2024 • 21min
Blogging Vs Video
On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital product development, and the truth about being a lonely entrepreneur.
Sep 26, 2024 • 32min
My 2025 SEO Strategy [UPDATE]
On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital product development, and the truth about being a lonely entrepreneur.
