Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
Oct 23, 2024 • 29min
Should I Make My Website Smaller?
If you're updating your website, should you remove a lot of your content? I know it feels like SEO is dead, but I have another take...
Oct 22, 2024 • 25min
How I Would Improve SEO Content and High-Ticket Offers
This is my step-by-step framework for updating an SEO post in 2025. Plus, my future online education product plan.
Oct 21, 2024 • 24min
My Take on Copywriting For Sales Pages
"Sold!" You'll get the reference if you listen.
Oct 18, 2024 • 43min
A Course Selling Funnel Worth Trying
Hey, Susan! This one's for you. And also for me. Because it got me thinking a lot about how I can improve my own course sales process.
Oct 17, 2024 • 38min
Short Term Thinking Almost Killed My Business
On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital product development, and the truth about being a lonely entrepreneur.
Oct 16, 2024 • 26min
How AI Is Destroying My Creative Process
Can I curse in podcast episode descriptions? Because this episode could also be titled "F**k AI."
Oct 15, 2024 • 29min
What I Learned Analyzing 167 Emails
If you're interested in email marketing (which I believe is the best way to make more profit in your business), then you should listen to this episode. I learned a lot!
Oct 14, 2024 • 41min
A Year of Business Ideas in 40 Minutes
I opened up my brain dump document and read the whole thing in this episode (with explanations).
Oct 11, 2024 • 34min
3 Ways to Film Better Content
I like building a massive library of b-roll footage I can use in my video content to make it scalable. But I need a better way. Here's what I came up with.
Oct 10, 2024 • 42min
I Analyzed My Best Videos And Discovered This…
What a tease! You just have to listen. But only if you make video content.
