If you want to gain visibility, authority, and generate leads that create revenue, a compelling LinkedIn profile is highly encouraged. Sheral DeVaughn is also a fan of leveraging video whenever possible. She shares why it’s important to get your face on camera—and how it helps you connect with potential clients—in this episode of Sales Reinvented.

Outline of This Episode

[1:17] Why a compelling LinkedIn profile is important
[1:55] Why Sheral focuses on the featured section
[3:09] How to tell your professional story on LinkedIn
[4:30] Balancing professionalism and personality
[6:09] How often to update your LinkedIn profile
[7:24] What to monitor on your LinkedIn profile
[8:39] Sheral’s top LinkedIn profile dos and don’ts
[10:50] Demonstrate how you solve your prospect’s problem(s)

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First Quarter Business Update 2025