Money Lab Why Metrics Don’t Matter Anymore
Apr 3, 2025
Discover why traditional metrics might be misleading in content creation and how genuine engagement beats numbers. Explore the home brewing industry's shift from metrics to creating valuable products, emphasizing the importance of understanding audiences. Learn how prioritizing meaningful content can build lasting relationships with customers, paving the way for success.
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Metrics Lose Meaning Without Scale
- Click-through rates and similar metrics are often meaningless without context and scale.
- Matt Giovanisci says attention and reach matter more than percentage metrics in today's landscape.
Attention Replaces Clicks
- Attention is the core currency now, not clicks or traditional traffic metrics.
- Matt argues views, likes, and raw attention replace click-centric measurements.
Multiply People In The Funnel
- Prioritize adding more people to your funnel before obsessing over small conversion tweaks.
- Matt recommends increasing traffic and improving the product as the biggest levers to make more sales.