In this week’s GovComms Podcast, Andrew Bell takes the host chair as he asks guest CEO and Founder of contentgroup, David Pembroke his latest thoughts on the future of government communications.The pair discuss how government departments should begin to think like a media company's and have a content strategy to improve internal communications. There is an opportunity for communicators to add value to organisations by becoming an enabler of cross-functional teams, according to David Pembroke.David and Andy also discusses the need for government to clearly communicate to its citizens in this age of misinformation and disinformation. Making use of emerging, relevant platforms and the importance of putting the citizen before the message, are all aspects covered in this episode. Discussed in the episode The future of Government Communications How to optimise digital technology where we are going next in the world of Communications Hosted on Acast. See acast.com/privacy for more information.

We bring some of our best episodes back to work in this special GovComms Podcast episode.  Join your host, CEO and Founder of contentgroup David Pembroke take a walk down memory lane as we highlight key discussions covering crisis communication during COVID-19, storytelling, content communication, and more. Tune in as government communication professional Dr Neryl East provides insight into how you can ensure that the audience you need to reach understands your story.Professor Michael Cardew-Hall at ANU states that the key to crisis communication is to get messages out to the community broadly and as as frequently as you can. Andrew Babington, Team Leader for Change and Communications at ACT Policing and David Pembroke discuss their thoughts on the future of content communications.And according to Tess Salmon, the General Manager of External Affairs and Communication at Western Sydney Airport, when communicating about a new policy, you need to understand the audience and which parts would resonate with them the most.Discussed in this episode: How to communicate in a crisisCommunicating policy's effectively The importance of narrative Hosted on Acast. See acast.com/privacy for more information.

To move forward, it is often good to reflect. In this GovComms podcast episode we turn the tables on GovComms podcast host David Pembroke to get his take on 2021.  This podcast deep dives into lessons learnt and challenges faced in the year coming to a close. Nothing is off limits.In the hosting chair is an old friend of David's, Andrew Bell. The pair begin by talking about David's introduction to communications and why he transitioned from mainstream media to helping government improve their communications. David stresses the importance of having a story that is consistent and can be connected to over a period of time. He shares that in order "to be effective you need to think very clearly and very carefully about what you are going to say."As there has been an evident shift in the way people communicate as a result of this pandemic, governments "can see that they need to take advantage of this ability to be able to go direct" say David. Discussed in this episode What was learnt in 2021The richness of social platforms Where to from here? Hosted on Acast. See acast.com/privacy for more information.

Effective communication is like creating the perfect Martini or mocktail according to Phillip Jones. The Director of Marketing, Fundraising and Communications for St Vincent de Paul for Canberra/Goulburn shares his wealth of consulting experience, which includes being the “Martini Whisperer”, with the GovComms podcast. GovComms host, CEO and Founder of contentgroup, David Pembroke, has a fun and insightful conversation with Phillip about getting back into the swing of things following two rather isolating years. The pair discuss how much time should be invested into promoting meaningful and constructive  relationships. Phillip is a big fan of narrative.  He defines it as one of the most important parts of communication. He also discusses the importance of face-to-face communication in a world where technology is increasingly part of the way we work. Discussed in this episode: Importance of a narrative Why context is vital How we can communicate in the new year. Hosted on Acast. See acast.com/privacy for more information.

This GovComms podcast episode welcomes back Roger Christie, the Founder of Propel Group.  Following on from part one, CEO and Founder of contentgroup David Pembroke discusses all things P-L-A-N Framework (Profile, Listening, Action and Network) with Roger. The pair deep dive into how the P-L-A-N framework can/should be implemented and what leaders can gain from Propel Groups recent White paper investigation.  The episode also explores the importance of purposeful brand building. In Rogers words, " Through building a purposeful digital brand, leaders give themselves the greatest opportunity to protect their own reputation... to build trust and rapport with stakeholders." Roger stresses that participating in discussion on social media are more important than ever. Staying silent and hoping 'it will pass' is no longer the way of the future. The main findings of the report stressed that participation protects reputation.  Discussed in this episode:  - Using social media in a human way - Recommendations for approaching building a brand  - Why visibility on social media is so important for leaders Hosted on Acast. See acast.com/privacy for more information.

Want to learn how you can use social media effectively as a government communicator?  This week’s podcast features Founder of Propel Group, Roger Christie. Growing up in the world of Public Relations, Roger now focuses on everything social media. This podcast in particular investigates the role of social media and its influence on government communications. Founder and CEO of contentgroup, David Pembroke, asks Roger tips to start conversations in organisations that are notoriously risk-averse when providing responses quickly to events online. Roger then stresses the importance of not tyring to sell social media, but rather see social media as a meeting point. Continuing the conversation, Roger talks about the importance of understanding the environment in which your organisation is operating to avoid mistakes in a public and permanent forum. In Roger’s words, “Don’t build a fort in a battle”. Discussed in this episode: How to position social media as a way to overcome barriers The P-L-A-N Framework Role of Individual vs the organisation Hosted on Acast. See acast.com/privacy for more information.

In today’s GovComms episode we welcome Ian Andersen, who throughout his 35 years of active service at the European Commission focused on improving communication for Europeans. As discussed with the podcast host David Pembroke, within Ian’s role as Participatory innovation adviser, Ian aimed to create real engagement in co-creation with stakeholders.This was reflected even in the online format discussions during COVID-19. David and Ian also discuss Ian’s journey as an Interpreter. He explains that intuition, a deep understanding of your mother tongue, and an understanding of conversational language, contribute greatly to the success of an interpreter. As Ian puts it in the episode, “only by really focusing on listening will we get to results that are sustainable”.Ian sheds light on the importance of getting everyone involved in policy-making discussions. He states that by working in a participatory policy-making framework, the level of openness reduces lobbyists, and is the most productive way of involving stakeholders. Ian states, through this listening process, stakeholders “can collectively arrive at much more refined solutions than they would be able to produce by simply providing a position on white paper.” The pair end the latter part of their discussion with a focus on how to effectively harvest and host conversations.Discussed in this episode:• Why communication is leadership made flesh• How to develop your listening skills• Hosting and harvesting conversations Hosted on Acast. See acast.com/privacy for more information.

Want to learn how you can use data to identify, plan, and manage risks? This episode of the GovComms Podcast features conversation between contentgroup CEO and founder David Pembroke and Adam Rowland from the commonwealth department of health. Over his career Adam has spent around 15 years in the private sector, working in evidence-based consulting. This has included roles in large consulting firms like Kantar Public and Ipsos, as well as some time spent in running his own company, Better Intelligence. The pair begin by discussing evidence-based policy making, delving into how this area is growing because of technological development and new digital demand. David asks what government communicators need to keep in the front of their minds when contributing to effective research; leading to discussion on clear objectives and scope of what you are trying to achieve. David and Adam end by touching on Adams views of what is required for communication and engagement to grow in terms of teams Discussed in this episode: Assembling a research programme Tips for establishing and contributing to effective research The growth of communication and engagement Hosted on Acast. See acast.com/privacy for more information.

For today’s release of the GovComms Podcast contentgroup’s CEO and Founder, David Pembroke, speaks with Zoë Routh, author of the 2020 Australian Business book of the year - People Stuff, about all things leadership. Zoë Routh is the Owner and Director of Inner Compass Australia Pty Ltd. With over 30 years’ experience showing teams struggling with office politics and silos how to work better together, Zoë is a leadership expert in people management. Zoë discusses her introduction to team building and leadership. The pair then move on to talk about the importance of embracing challenges and good times or  ‘embracing the suck’ as Zoë puts it.  The podcast ends with Zoë sharing tips and tricks to become a great leader. Specifically, she highlights,  instead of being an ‘achiever’ be an ‘amplifier’ type of leader, to build up the capability of those around you. Discussed in this episode: The Power Paradox How leadership has changed over the years What you can do to make an impact in the Australian Public Service. Hosted on Acast. See acast.com/privacy for more information.

With our first ever GovComms Podcast guest from Iceland, contentgroup CEO David Pembroke speaks to Mike Klein, an internal and social communication consultant with an interest in developing the field of communication leadership through his #WeLeadComms initiative. Based in Iceland, Mike has worked in a broad range of editorial, communication planning and research roles. Having completed his MBA at London Business school, Mike has authored "From Lincoln to LinkedIn, the 55 Minute Guide to Social Communication," a manual for mobilizing peer-to-peer communication in communities and organisations. He also owns "Changing the Terms", which has been recognized as one of Europe's top PR and Communication Blogs by Communication Director Magazine. The pair begin by discussing the importance of understanding and expanding on your vocabulary.  Stressing that politics and businesses can, and will interpret vocabulary differently. Mike and David touch on the role of establishing clarity in a meeting from the outset. They also talk about presence and awareness as well as how if you execute with authority and humility, your ‘effectiveness can go through the roof.’ Mike explains #WeLeadComms and how communication leadership is  his focus for the #WeLeadComms Open Conference on September 23rd (Europe and the Americas), October 29 (West Coast) and October 30  (Australia & New Zealand). To learn more about #WeLeadComms check out their virtual open conference:: Australia and New Zealand: https://www.eventbrite.com/e/open-conference-on-the-future-of-communication-leadership-pacific-edition-tickets-170427431034 Europe and the Americas : https://www.eventbrite.nl/e/weleadcomms-open-conference-on-communication-leadership-tickets-158893056409?aff=scriptdoctor The pair end by discussing working remotely and how understanding the organisation you are working with is vital to the level of your effectiveness out of office. Discussed in this episode: Expanding your vocabulary How to establish clarity The #WeLeadComms initiative and what you can learn from it Hosted on Acast. See acast.com/privacy for more information.