GovComms: The Future of Government Communication

This week we are joined by CEO of the Digital Skills Network (DSO), Patrick Kidd.Patrick and host, CEO and Founder of contentgroup, David Pembroke, discuss the importance of developing digital skills. The pair first begin by addressing what digital skills are, how to upskill your employees in digital skills and how companies can make better use of their employees digital skills. "A classic example is core part of this is almost like it's language and awareness. We tend to find that lots of people are automatically not enamoured by the idea of a digital career, not enamoured by the idea of accruing digital skills, and that's so often because of the language that we use which is impenetrable and tends to talk technology that nobody really understands. So, how do we actually move away from using this complex language to talking really simple language?" - Patrick KiddDavid and Patrick continue to discuss how government should be thinking about this skill acquisition. Patrick explains that "there has to be a sort of a tacit recognition of the fact that no matter what job you're doing, the job itself isn't necessarily changing, but the way that the job is being done is changing". According to Patrick, without the full support of leadership, employees may not be able to develop their digital skills as quickly. Discussed in this episode: How government can aid the development of digital skills Why developing digital skills can improve efficiency What core skills underpin successful interactions with systems Hosted on Acast. See acast.com/privacy for more information.

In a new series for GovComms we will be going along for the ride to follow the journey of the University of Adelaide's latest multi-year, multi-phase research project, which is called Collective Engagement for Social Purpose.For this new series, we will regularly be joined by Dr. Taylor Willmott and Professor Jodie Conduit, who are from the university's business school.The project emerged as a culmination of several projects and research across several sectors. However, all projects and research had in common one thing... how organisations could better engage with their stakeholders to drive improvements in both their products and the service offering's. This latest research comes from the position that stakeholders aren't passive recipients, that they are people that you want to engage with to make change, to work better with them, and to really drive that enhancement in everything that you do."We were thinking about how we can bring people together to generate, not just engagement at an individual level, but engagement really at a collective level, where we know from work that we'd done to drive change in any sector... But, we need to have engagement among groups. And we wanted to do that in a really meaningful context. And we didn't want to be, I guess, tied down to any one sector. So we started to think about this notion of collective engagement towards, or driving a real social purpose in society. And, our discussions really took off from there." - Jodie ConduitThe project will advance knowledge on how managers, consultants, and leaders can cultivate a shared commitment among a group of individuals or team toward a common cause that benefits the broader community and their environment.The trio also discuss how Government can play a crucial role in bringing together community initiatives to help drive behaviour change."I think government really is an enabler, a facilitator of change. But I think more than that, when we get movements happening that have become bottom up movements, ultimately, you do need someone to come in and provide some level of structure and organisation. And, for real change to happen in the long term, you really do need the government to take ownership and share responsibility." - Dr. Taylor WillmottFor more information about this research head to: https://business.adelaide.edu.au/collective-engagement-for-social-purposeIf you have any questions about this episode or would like to get involved in this research please reach out to Dr. Taylor Willmott via: taylor.willmott@adelaide.edu.au Hosted on Acast. See acast.com/privacy for more information.

Your host, CEO and Founder of contentgroup, David Pembroke, is joined by two of the OECD's policy analysts, Karine Badr and Carlotta Alfonsi, to discuss the OECD's Report on Public Communications. The trio walk through some of the key findings of the report and share the process in which the data was obtained. Amidst the Covid-19 pandemic, government was rushed into the opportunity of utilising new digital channels for engaging with and listening to citizens. The OECD report was based on the OECD 2020 Understanding Public Communication Survey results provided by 46 countries and the European Commission. The questionnaires targeted centres of government (CoGs) and ministries of health (MHs), to ensure both a whole-of-government perspective as well as a sectoral one from a key service-providing ministry were captured."Citizens actually look at the government as unitary. They don't understand or necessarily care about the silos of the internal bureaucracy of government. So when they see disjointed or not coordinated messages coming their way, it can create confusion, and it can actually undermine the efficacy of each of the communication of different ministries that might on their own be quite well crafted and effective. And I think COVID-19 provided a very good demonstration of the need for coordination and most of all of cohesive communication." - Carlotta AlfonsiThis episode touches on the key challenges faced by government communicators. For example, more than three quarters of CoGs (76%) and MHs (79%) identified lack of human resources and skills as one of the top three challenges in conducting core communication functions. Another point the trio touch on is that of evidence and data. Specifically its place within the current structure of many governments and its challenging demand for a specialised skill set."The issue about structures and capacity really links to kind of ensuring that public communication is considered as a profession in itself. And it's historically not always been the case, but as any profession it requires standards, guidance, skills. And so we've really seen how capacity, structures, skills, training came up for most countries that we've talked to. " - Karine BadrTo view the executive summary of the OECD report click hereDiscussed in this episode:Research process for the OECD reportThe key Findings of the OECD reportChallenges faced by Government communicators*01:00 The OECD is not an international organization but rather an inter-governmental one. *03:33: The survey for the report was launched in January 2021 and not 2022. David Pembroke has recently released a blog focusing on the key takeaways of the report which can be found here. Hosted on Acast. See acast.com/privacy for more information.

"We often think of performance in a pejorative way, as though that's a bad thing. The thing about performance is that if it is genuine and a reflection of the message that you genuinely feel and want to communicate, then the performance component of that is just the way in which you manage to achieve that task most effectively." - Richard MorecroftIn this episode of GovComms we are joined by Former principal news presenter for ABC Television, Richard Morecroft. Speaking of where his love for broadcasting began Richard shares that "I was just fascinated by the whole gamut of being able to potentially be a broadcaster, be an ABC announcer, which is what I wanted to be and eventually auditioned to be and was fortunate to get a job to be."Host, CEO and Founder of contentgroup, David Pembroke, breaks down with Richard the key components of making a good communicator; "A communicator who wants to do the best possible job needs to understand what they look like, what they sound like, how they come across, and that understanding, being able to look at themselves and to make a professional, genuine assessment is a hugely important skill."The pair touch on how technology has paved a new path for government communications and Richard exclaims his optimism for this new age. However the discussion also explores the challenges faced by communicators such as reduced audience attention span, reduced event significance and the difficulty of breaking through the huge amount of information available online.Discussed in this episode: The importance of genuine, honest communication Presentation skills every communicator needs Why one needs to check the motivation, purpose and message of their materialTo contact Richard Morecroft: richard.morecroft@hotmail.com Hosted on Acast. See acast.com/privacy for more information.

In this weeks episode, we bring you part two of our interview with the CEO of the Open Government Partnership (OGP), Sanjay Pradhan.The current war in Ukraine, Sanjay explains, is providing a window of opportunity for democracies to ban together and challenge authoritarianism. "I believe in galvanising action, I believe in galvanising coalitions ...to get to the root of the problem. One route is a stronger Western alliance, or a democratic alliance as you said, but another route must be to really empower citizens and make real reforms " - Sanjay PradhanSanjay chats with CEO and Founder of contentgroup, David Pembroke, about the importance of holding social media platforms accountable. He shares his thoughts on the use and misuse of information and how information can be used to polarise citizens. The pair touch on why citizens need a voice in policy and how comms can be used as a positive medium for citizen engagement. Being citizen centric involves a three way communication consisting of government to citizens, citizens to government and governments to respond and provide feedback directly to the citizens. Finally, Sanjay and David discuss Open Government Week coming up between the 16th and 20th of May. The event is a giant festival for open government across the globe. Inviting government, civil society and other reformers, the event harvests an opportunity to start co-creating reforms that can really make a difference. For more information head to: https://www.opengovpartnership.org/events/open-gov-week-2022/ Discussed in this episode: The war in Ukraine's impact on democracyThe importance of government communications Putting citizens back in the heart of government Hosted on Acast. See acast.com/privacy for more information.

This weeks GovComms podcast welcomes a special guest, the Open Government Partnerships CEO, Sanjay Pradhan.Sanjay joined the OGP in May of 2016. Before reaching the OGP, Sanjay served as the World Bank’s Vice President for Leadership, Learning and Innovation and the Vice President of the World Bank Institute, and the Director for Governance. Host, CEO and Founder of contentgroup, David Pembroke, chats with Sanjay about the mission of the OGP and its role in tackling governance challenges faced by ordinary citizens. Using three examples from Nigeria, Ukraine and Costa Rica, Sanjay breaks down the impact of the OGP in the real world. The pair explore the true impact OGP has in making governments more transparent, more participatory, more inclusive, and more accountable"When you think of democracy, you think of the ballot box, citizens cast their vote, but all these problems existed beyond the vote. They continue to not get these services. So OGP is a way to indeed focus on the ballot box, but also beyond the ballot box empowering citizens to shape and oversee their government every year, every day, not just once in a few years when we cast our precious vote. "The pair also discuss how digital technology has influenced transparency of governments.Sanjay discusses how OGP can counter the rise of authoritarianism by tackling both domestic and external drivers.Be sure to tune in to the Next GovComms release for Part two of our discussion with Sanjay. Discussed in this episode:Building Citizens trustInclusion of Marginalised groupsTaking democracy Beyond the Ballot box. Hosted on Acast. See acast.com/privacy for more information.

This weeks episode of GovComms welcomes, Melanie Gibbons Communications Advisor at Elm Communications. Melanie has over eighteen years’ experience in communications across government, not-for-profit and the private sector in Australia and the United Kingdom. Before moving into consultancy, Melanie worked in the Commonwealth Government for over a decade. Your host, CEO and Founder of contentgroup, David Pembroke opens by asking Melanie how she found moving from working in government to the private sector; "I decided to... have a bit of a break from being a public servant. I never thought of myself as a very good public servant. I always tried to break the processes and break the mould a little bit, but now I've actually found that is a really good grounding for going back and working into government because I understand procurement, I understand the hierarchy. I understand what's like working with the minister's office."Melanie shares her insight that going back to basics may be the next thing for government. She explains that "we've gotten quite caught up in social media and creativity and video production and animation and delivering all the big shiny things, which I think are amazing. But what we know is that trust in government has decreased and continues to decrease." In order to tackle this decline for citizens trust in government, Melanie suggests 'going back to those basic strategy skills, stopping and thinking about who your audience is, worrying less about the grand production that you could put on and going, "Well, where are my audience and what are they reading? What do they need to know and what's the information they need?". Melanie's discussion with David closes with the topic of Human-centred design and how it is the at the core of good communication planning. Discussed in this episode: Top tips to maximise trust in citizensThe core of good communicationWhere to find good communicators Hosted on Acast. See acast.com/privacy for more information.

In this GovComms episode your host, CEO and Founder of contentgroup, David Pembroke chats with Stephanie Speck, the Executive Director and Chief Comms Officer for the Department of Education & Training, Victoria.The pair begin by discussing the topic of truth. How to encourage someone to speak the truth, why you should speak the truth and why your external perspective as a communications professional is valuable.Stephanie shares where her journey began... in Papa New Guinea. She explains that "people are people are people anywhere in the world", that you are able to love all people, and that once you see the humanity in every person you meet, this is something that's very easy to do. This outlook on the world started her journey towards wanting to fix problems and issues she felt were unfair, inequitable or got in the way of people exercising their human rights.David and Stephanie also touch on the battle between expediency and resilience."I think that really undervalues the strategic power of comms. Comms, if its about changing things, is a management tool. You use it to understand where your problems are... so you can move to a tactical perspective on where you want to be. " - Stephanie Speck.Discussed in this Episode:Changing the narrative through engaging with your audience onlineWhy you cant have a strategy without content anymoreYou don’t need to know everything but you need to know people who do.  Hosted on Acast. See acast.com/privacy for more information.

Joining us on the podcast today is Phil Brown, Founding Partner & Advisor at The Growth Activist, a strategy and communication consultancy that turns provocative thinking into action.CEO and Founder of contentgroup, David Pembroke chats with Phil about the importance of strategy. They discuss how communications has changed in recent years and why strategy has become the centre of good communication. Phil explains that understanding strategy is what allows for a successful plan, they are intertwined.David asks what skills communication teams need in the digital age to be successful. Phil states that storytelling is fundamental to effective communication and audience engagement. A second important point is to give attention to junior members of teams. These members of your comms team should be well-versed in strategy and plans - which ties in to the pairs later discussion of skill development and investing in your team. "Innate curiosity... that's the bit that has to be inside you. I don't think that can be taught. but the [Journalists] nose... I think that can be taught" - Phil BrownDiscussed in this episode:The importance of learning and developmentWhat skills a good communicator needsHow to get organisations to commit top developing skills Hosted on Acast. See acast.com/privacy for more information.

In this GovComms episode we travel to the windy city of Chicago to chat with Tyler Masterson; the CEO and Co-Founder of True Roll. True Roll is an innovative, Chicago-based start-up company focused on helping governments maintain accurate tax data so that property tax burdens are distributed equitably among citizens.Host of GovComms, CEO and Founder of contentgroup, David Pembroke, discusses with Tyler the importance of inclusivity not only in the office but through interactions with customers. The pair also touch on the challenges of convincing governments to use data to solve their problems. They discuss the power of data and that winning the work is "much like a relationship and referral based game". Tyler shares his experience of starting True Roll and explains "governments are hard to convince that what they are doing can be improved. You might hope that they are progressive risk takers but in fact they are usually lagger at some technology curb and so convincing them to do their work in a different progressive way can be challenging."The episode concludes by reflecting on the power of software and why governments should "skill - up" on their data skills and understanding. Discussed in this episode: Challenges of government acceptance in a new data driven ageThe importance of getting infront of the humanWhy you need to find a niche Hosted on Acast. See acast.com/privacy for more information.