In this week’s GovComms Podcast, Andrew Bell takes the host chair as he asks guest CEO and Founder of contentgroup, David Pembroke his latest thoughts on the future of government communications.

The pair discuss how government departments should begin to think like a media company's and have a content strategy to improve internal communications. There is an opportunity for communicators to add value to organisations by becoming an enabler of cross-functional teams, according to David Pembroke.

David and Andy also discusses the need for government to clearly communicate to its citizens in this age of misinformation and disinformation. Making use of emerging, relevant platforms and the importance of putting the citizen before the message, are all aspects covered in this episode.

Discussed in the episode

• The future of Government Communications
• How to optimise digital technology
• where we are going next in the world of Communications

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