EP#118 Part one: The importance of social media insights - With Roger Christie

Want to learn how you can use social media effectively as a government communicator? 

This week’s podcast features Founder of Propel Group, Roger Christie. Growing up in the world of Public Relations, Roger now focuses on everything social media. This podcast in particular investigates the role of social media and its influence on government communications.

Founder and CEO of contentgroup, David Pembroke, asks Roger tips to start conversations in organisations that are notoriously risk-averse when providing responses quickly to events online. Roger then stresses the importance of not tyring to sell social media, but rather see social media as a meeting point.

Continuing the conversation, Roger talks about the importance of understanding the environment in which your organisation is operating to avoid mistakes in a public and permanent forum. In Roger’s words, “Don’t build a fort in a battle”.

Discussed in this episode:

• How to position social media as a way to overcome barriers
• The P-L-A-N Framework
• Role of Individual vs the organisation

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