In this episode of Govcomms ‘From the Vault’, we revisit a conversation between our host David Pembroke and Russell Sparkman, who is one of the pioneers of global content marketing and a believer in its inevitability. As the Co-founder of FusionSpark Media, Inc., Russell brings more than two decades of expertise to the table, specifically focusing on how content marketing can solve complex challenges in government and non-profit sectors.The conversation explored the multifaceted benefits of content marketing for public and non-profit organisations. Russell discussed how strategically crafted content can not only engage but also empower citizens.Established in 1999, FusionSpark Media boasts a diverse portfolio of content initiatives, specialisng in sectors such as environmental conservation, public health, and sustainability. With a global presence through offices in the United States and Japan, FusionSpark Media collaborates with a dynamic network of professionals skilled in marketing, PR, digital media, and journalism.Russell’s versatile role in these impactful projects extends from new business development to content strategy, and even to hands-on content creation through photography and videography. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Claire Madden, author of ‘Hello Gen Z: Engaging the Generation of Post-Millennials’ and social researcher on generational engagement. Along with David Pembroke, Claire explores the technological cultural shift and what communicators can learn from these leaders of tomorrow though still young today.By 2030, it's projected that Gen Z will make up one-third of the Australian workforce, setting the stage for an evolution in the way we communicate and work. This conversation explored the essential role of social media in shaping this generation's worldview and explore why it's crucial for governmental bodies and the public sector to harness their unique skill sets.Discussed in this episode:Generational change and how Gen Z broke the mouldThe material and technological impact on Gen ZWhat technology has done to how people learn, research and communicateWays government and the public sector can utilise the skills and abilities of Gen ZGen Z are born knowing the rules of social media engagementAdvice to effectively communicate and talk with Gen Z Hosted on Acast. See acast.com/privacy for more information.

Professor Sharyn Rundle-Thiele discusses the concept of 'social marketing' and its positive impact. She shares her recent work in mitigating koala threat from dogs and raising awareness of cleaning leaves in gutters. The podcast also explores the challenges of driving positive change in established bureaucracy and the importance of listening and engagement in government. Lastly, it mentions the upcoming Change 2023 conference, focusing on achieving measurable change for the benefit of people, communities, and the planet.

In this episode of Govcomms ‘From the Vault’, we revisit a conversation between our host David Pembroke and Amanda Dennett, a former Head of Digital Experience at the Australian War Memorial, who is now the Senior Manager at creativeXpeople, Synergy Group. Amanda is an experienced communication professional, specialising in digital communication strategy, crisis communication, and media issues management.The Australian Government is increasingly harnessing digital platforms to create engaging and informative content. This conversation delves into the findings of Amanda’s research on the way the Australian Government is using social media. Amanda highlights industry success stories and the future direction of online communications.Discussed in this episode:How to measure a social media strategyGetting permission from senior leaders to deliver communication strategiesWhere has social media been used successfully in the public sector?The key skills of a communicatorCreating credible and consistent information for online platforms. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Shannah Hayley, which took place at the Content Marketing World 2016 conference in Cleveland, Ohio. Shannah is the Director of Communications and Community Outreach for the city of Plano, Texas, with responsibilities in strategic planning for all aspects of the city’s communications, marketing and community outreach.Along with David Pembroke, she discusses how local governments can capitalise on unfavorable incidents and utilise content marketing to enhance social awareness for their communities. Shannah shares her successful strategy which turned a disparaging comment from the reality TV show "Real Housewives of Dallas" into a powerful marketing tool.When a cast member compared Plano to an uncomfortable conversation, Shannah seized the opportunity to transform it into a clever marketing campaign. She embraced the phrase "It's a little Plano in here" and turned it into a meme of civic pride, effectively raising awareness for the city through content marketing. “It started a whole campaign of ‘It's a little Plano in here,’ and that was a saying that popped up in our community…” - Shannah Hayley.By capitalising on unfavorable incidents and utilising content marketing, Shannah demonstrated how local governments can increase social awareness and turn challenging situations into positive exposure. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Nicole Thomson-Pride. Nicole is a professional speechwriter and communication coach with experience working across the Australian government, private sector and not-for-profit organisations. Her previous workplaces include the New South Wales Government, Department of Prime Minister and Cabinet, and Department of Defence.Nicole's passion for communication emerged at a young age, when she had a work experience placement at CLEO magazine at just 13 years old. This passion led her to successfully complete an undergraduate and postgraduate qualification in the field. Today, Nicole excels as a professional speechwriter, with keen interest in understanding human cognition to write speeches that can better influence and persuade.In today's ever-evolving landscape, characterised by increasingly complex issues, Nicole stresses the importance of having some of the smartest people in the country working in communication, because good communication can help shape and change the world.Discussed in this episode:JFK and using cognitive understanding to underpin his greatest speechesEmotional decision-making at the crux of human beingsPlacing audiences in a threat or reward state, using the the NeuroLeadership Institute's SCARF (Status, Certainty, Autonomy, Relatedness, Fairness) Model®Finding the balance of art and science in communicationsThe current opportunity for communicators to be creative Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Collective Engagement for Social Purpose podcast series, we are in conversation once again with the University of Adelaide’s Dr. Taylor Willmott and Professor Jodie Conduit for the sixth and final instalment of the series. Jodie is the lead investigator on the Australian Research Council (ARC) funded ‘Collective Engagement Towards Social Purpose’ project, and has been working closely with Taylor on the analysis of qualitative data from interviews with community engagement managers and leaders of social purpose organisations. She stresses the importance of storytelling as a tool for leaders to connect with people. It's only with that really deep understanding and almost feeling the emotional connection as well, that for someone having gone through it, that we can start to have a common understanding of where we want to go and really connect with those people. – Professor Jodie Conduit Also joining us in this episode is Dr. Taylor Wilmott, a member of the University of Adelaide's research team for the Collective Engagement for Social Purpose research project. She emphasises the importance of the leader being a participant in workshops to ensure everyone feels like their voices will be heard. The leader has to be there as a participant and someone who is managing their power dynamics in the room and is able to step back, and recognise that everyone has unique strengths and weaknesses including themselves, and how best can we leverage them and make sure that everyone feels like their voice will be heard in the room. – Dr. Taylor WillmottThe conversation focuses on 7 tips for effective leadership in collective engagement:People-first.Make it tangible.Create access points.Get the right people in the room.Create a safe space.Empower people.Celebrate success. Hosted on Acast. See acast.com/privacy for more information.

In this episode of GovComms' 'From the Vault,' we revisit our insightful conversation with Ian Andersen, who dedicated 35 years to improving communication for Europeans at the European Commission. As a passionate Participatory Innovation Adviser, Ian strived to foster genuine engagement and co-creation with stakeholders, even in the midst of the challenges posed by online discussions during the COVID-19 pandemic. During the interview, we delve into Ian's remarkable journey as an Interpreter. He shares valuable insights, highlighting the crucial factors that contribute to an interpreter's success. Ian also emphasises the crucial role of active listening in achieving sustainable outcomes, and the importance of involving everyone in policy-making discussions.“Generating solutions start with the conversation. By focusing on actually listening, we can get to results that are sustainable, that people will actually happily engage in rather than try to flee from it.”Furthermore, Ian states that adopting a participatory policy-making framework reduces the influence of lobbyists and is the most productive way of involving stakeholders. As the interview concludes, effective strategies for harvesting and hosting productive conversations are explored, providing valuable insights for successful communication endeavors.Discussed in this episode:Why communication is leadership made fleshHow to develop your listening skillsHosting and harvesting conversations Hosted on Acast. See acast.com/privacy for more information.

This week on GovComms ‘From the Vault’, we dip into the archives to a conversation between contentgroup CEO David Pembroke, and Head of ‘City Communications’ for the City of Vienna’s Press and Information Services, Martin Schipany.They reflect upon how the City of Vienna has developed their communications approach across Martin’s career. The city is now working across multiple media projects and using content communications to create a strong relationship with their citizens."We created the so-called 'citizen journey'. Citizen journey is comparable to the customer journey as we know it from marketing, or also content marketing, so you know in which situation your customer needs which kind of information." - Martin SchipanyDiscussed in this episode:How do you get the attention of the political media officersWhy all government departments need to discover their citizen’s journeyWhere Europe is in their adoption of content marketingWhy communications team should be close to the leadershipHow do you convince government to adopt digital? Hosted on Acast. See acast.com/privacy for more information.

Welcome to the first episode of a new season of the Govcomms podcast, "From the Vault." In these episodes, we travel back in time to the best conversations we had on the podcast with leaders, experts, and innovators in communications from around the world.This time, we will be revisiting our conversation from 2015 with Alex Aiken, the Executive Director of Communications for the United Kingdom (UK) Government.In this interview, Alex explains to host David Pembroke his approach to modernising government communications in the UK, the changing expectations of citizens, and the need to move from analogue to digital communication. They also delve into how digital communication has improved the delivery of government services, the challenges of government communicators and much more. Hosted on Acast. See acast.com/privacy for more information.