GovComms: The Future of Government Communication

This week's episode marks the final episode of Govcomms 'From the Vault'. In this episode, host and CEO of contentgroup, David Pembroke, revisits his conversation with Tim Price, the Acting Director of Strategic Communications and Content at the Australian Federal Department of Prime Minister and Cabinet.David begins by exploring where Tim's career began - creating massively successful fan websites for Will Smith and DJ Jazzy Jeff. Tim explains"when I look back on my career, I was like, 'Well, that's really where it all started'. Back then, there was no such thing as a digital career. There was no such thing as a career in social media. So I travelled the wave of the constantly changing nature of digital and social media and into government as well."The pair discuss the challenges of a new narrowcast world and the importance of building a sense of community no matter the type of communications you are executing. On top of this, the one key takeaway from this episode is the importance of building connections. Tim explains that making connections with individuals throughout your organisation can greatly benefit you when it comes to having a seat at the table from the get-go.Stay tuned for a brand-new Govcomms episode coming Wednesday 7th February. Hosted on Acast. See acast.com/privacy for more information.

This week on GovComms 'From the Vault,' we revisit our conversation with a special guest, the CEO of the Open Government Partnership, Sanjay Pradhan.Sanjay joined OGP in May 2016. Prior to joining OGP, he served as the Vice President for Leadership, Learning, and Innovation at the World Bank, as well as the Vice President of the World Bank Institute, and as the Director for Governance.David Pembroke, CEO and Founder of contentgroup, discusses with Sanjay the mission of OGP and its role in addressing governance challenges faced by ordinary citizens. Using three examples from Nigeria, Ukraine, and Costa Rica, Sanjay illustrates the impact of OGP in the real world. The pair explore the true effect OGP has in making governments more transparent, participatory, inclusive, and accountable."When you think of democracy, you think of the ballot box, citizens cast their vote, but all these problems existed beyond the vote. They continue to not get these services. So OGP is a way to indeed focus on the ballot box, but also beyond the ballot box empowering citizens to shape and oversee their government every year, every day, not just once in a few years when we cast our precious vote. "They also delve into how digital technology has influenced the transparency of governments and how OGP can counter the rise of authoritarianism by tackling both domestic and external drivers.Topics discussed in this episode include:Building citizens' trustInclusion of marginalized groupsTaking democracy beyond the ballot box. Hosted on Acast. See acast.com/privacy for more information.

This week on Govcomms 'From the Vault', we revisit our conversation with Osama Saeed Bhutta, who is currently the Director of Communications, Policy & Campaigns at Shelter UK. At the time of this conversation, he was the Director of Communications at Amnesty International.Osama started out as a volunteer organiser and press officer for the Stop the War movement in the UK, which later landed him a position with the Scottish National Party as a media and research officer.Fast forward a decade and a remarkable career with news organisation Al Jazeera. His role at Amnesty International was to unite and mobilise the world against ever worsening humanitarian crises, widening gaps in wealth, education and equality and more refugees than ever before in the history of the world. Along with host David Pembroke, Osama discussed the intersection of public relations and government communications, exploring how effective communication strategies can help build trust, credibility, and support for government initiatives.“When you’re trying to get into people’s hearts, that kind of fact-based approach, which has historically been the approach of NGOs, is less successful, and at the moment, we are being eaten for breakfast as a movement.”Discussed in this episode:When images work against you and disempower your audienceThe problem with highlighting the problemThe need for positive messaging in the harshest timesThe importance of publicising the historicalThe role of the internet in uniting people and the need for people to get out from behind their keyboards. Hosted on Acast. See acast.com/privacy for more information.

Are you interested in public health advocacy?This week on Govcomms ‘From the Vault’, we revisit our conversation with Clare and Alice Collins, a mother-daughter duo who run Insight Communications- a multi-award winning agency specialising in communication management for cause, culture, community and health organisations.We highlight the complexities surrounding asbestos awareness, including the challenges and strategies involved in educating the public about this often-overlooked health hazard. Clare and Alice discuss innovative approaches to public engagement and awareness campaigns, highlighting the importance of effective messaging in public health initiatives.As they navigate through their journey in the public health sector, Clare and Alice offer valuable lessons learned from their extensive work in raising awareness about asbestos. Through their case study on asbestos awareness, they discuss the significance of community involvement and government action in tackling such public health challenges.Discussed in this episode:Utilising a holistic approach in communication through multiple channels.Targeting influential figures for effective public health awareness.Forming key stakeholder partnerships for efficient information distribution.Employing detailed strategic planning for campaign objectives.Applying a 'day in the life' technique for audience engagement. Hosted on Acast. See acast.com/privacy for more information.

Russell Grossman wears many hats; he was, and still is the Director of Communications at the Office of Rail and Road, an Executive Committee member and adviser to the BoardIn this episode from the archives, Russell Grossman and David Pembroke discuss the best practices in government communication, and the establishment of the Government Communications Services (GCS) in the UK.We hear about Russell’s experience as Director of Group Communications at the UK Department for Business, Innovation and Skills, as well as International Chair of the IABC and Director of Engage for Success.Discussed in this episode:Maximising communications budgetsUsing a project management approach to reform communicationsCreating long-term marketing strategiesStrong bold leadership and sharp project managementFuture directions and innovations within the GCS. Hosted on Acast. See acast.com/privacy for more information.

This week on Govcomms ‘From the Vault’, we revisit our podcast with the Founder & Managing Director of Propel, Roger Christie. This podcast in particular investigates the role of social media and how government communicators can use social media effectively.Founder and CEO of contentgroup, David Pembroke, asks Roger tips to start conversations in organisations that are notoriously risk-averse when providing responses quickly to events online. Roger then stresses the importance of not trying to sell social media, but rather see social media as a meeting point.Continuing the conversation, Roger talks about the importance of understanding the environment in which your organisation is operating to avoid mistakes in a public and permanent forum. In Roger’s words, “Don’t build a fort in a battle”.Discussed in this episode:How to position social media as a way to overcome barriersThe P-L-A-N FrameworkRole of Individual vs the organisation Hosted on Acast. See acast.com/privacy for more information.

In this episode of Govcomms ‘From the Vault’, we revisit our conversation with Ian Cleary, Founder of the acclaimed social media training business and blog, RazorSocial. He joins host David Pembroke remotely from Dublin, Ireland.With over 15 years in the software industry, Ian shares his technical expertise in utilising various applications to boost your content marketing efforts. Ian's RazorSocial, a global leader in providing expert advice on social media tools, has been a game-changer in the digital marketing industry. Tune in as Ian unveils the essence of selecting the right tools to enhance your social media marketing and blogging, encapsulating insights from his venture, the RazorSocial Training Academy. Hosted on Acast. See acast.com/privacy for more information.

As communicators, we should all know by now that internal communication is the beating heart of any healthy organisation. Because without it, everything falls apart. And though that may sound scary there are plenty of tools available to introduce smooth internal communication to your department or agency.In this week's Govcomms 'From the Vault', we look back at our 2018 conversation with Rita Zonius, a communication strategist and consultant based in Australia, where we discussed the deployment of enterprise social media, or large-scale internal communication.Rita shares insights on various topics related to communication, such as the importance of storytelling, the impact of technology on communication, and the role of leaders in fostering effective communication within their organisations.With a rich career in the bank sector, Rita was the Head of Internal Communication for ANZ for more than a decade. One of her biggest achievements was the implementation of an enterprise social network to connect over 60,000 ANZ employees around the world. After leaving ANZ in late-2017, Rita has become a leading consultant in the field and recognised internationally for her work in enterprise social networking. Under the alias The Enterprise Social Engineer she now works with brands around the world assisting them with all their internal comms needs.Discussed in this episode:What is enterprise social networking and why is important?The increased efficiency from implementing internal social networksMeasuring risks and challenges in internal communicationTraining your team in teamwork, not technologyPerfecting internal content, creating an internal narrative Hosted on Acast. See acast.com/privacy for more information.

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Howard Parry-Husbands, CEO and Founder of Pollinate, one of Australia’s consulting and market research leaders in the world of branding, innovation and communications. The conversation explores how systems thinking can be used to solve complex problems.Howard emphasises that everything is interconnected, suggesting that solving one problem might unintentionally cause another. Using the Murray Darling Basin as a case study, he explains how humans often struggle with understanding complexity and instead rely on cause and effect. To bridge this gap, Howard champions the use of metaphors, visuals, and storytelling to communicate complex messages to the public.Discussed in this episode:Definition of systems thinking, and how it can be used by communications professionals.The benefits of understanding systems thinking from a policy perspective.Comparing the management of the COVID-19 pandemic in Australia, New Zealand, and the US.The drawbacks of a single-message strategy in government communications. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Govcomms ‘From the Vault’, we revisit a conversation between our host David Pembroke and Russell Sparkman, who is one of the pioneers of global content marketing and a believer in its inevitability. As the Co-founder of FusionSpark Media, Inc., Russell brings more than two decades of expertise to the table, specifically focusing on how content marketing can solve complex challenges in government and non-profit sectors.The conversation explored the multifaceted benefits of content marketing for public and non-profit organisations. Russell discussed how strategically crafted content can not only engage but also empower citizens.Established in 1999, FusionSpark Media boasts a diverse portfolio of content initiatives, specialisng in sectors such as environmental conservation, public health, and sustainability. With a global presence through offices in the United States and Japan, FusionSpark Media collaborates with a dynamic network of professionals skilled in marketing, PR, digital media, and journalism.Russell’s versatile role in these impactful projects extends from new business development to content strategy, and even to hands-on content creation through photography and videography. Hosted on Acast. See acast.com/privacy for more information.