Gen Z and the Future of Government Communication with Claire Madden (2018)

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Claire Madden, author of ‘Hello Gen Z: Engaging the Generation of Post-Millennials’ and social researcher on generational engagement. Along with David Pembroke, Claire explores the technological cultural shift and what communicators can learn from these leaders of tomorrow though still young today.

By 2030, it's projected that Gen Z will make up one-third of the Australian workforce, setting the stage for an evolution in the way we communicate and work. This conversation explored the essential role of social media in shaping this generation's worldview and explore why it's crucial for governmental bodies and the public sector to harness their unique skill sets.

Discussed in this episode:

• Generational change and how Gen Z broke the mould
• The material and technological impact on Gen Z
• What technology has done to how people learn, research and communicate
• Ways government and the public sector can utilise the skills and abilities of Gen Z
• Gen Z are born knowing the rules of social media engagement
• Advice to effectively communicate and talk with Gen Z

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