GovComms: The Future of Government Communication
EP#149 Driving Positive Change with Social Marketing
Aug 15, 2023
Professor Sharyn Rundle-Thiele discusses the concept of 'social marketing' and its positive impact. She shares her recent work in mitigating koala threat from dogs and raising awareness of cleaning leaves in gutters. The podcast also explores the challenges of driving positive change in established bureaucracy and the importance of listening and engagement in government. Lastly, it mentions the upcoming Change 2023 conference, focusing on achieving measurable change for the benefit of people, communities, and the planet.
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Quick takeaways
- Social marketing focuses on creating broad changes and behaviors to make a positive impact on people and the planet.
- Co-design is an essential aspect of social marketing, involving engagement tools like co-design, design thinking, and user experience to drive long-term behavior change.
Deep dives
The Power of Social Marketing
Social marketing goes beyond traditional commercial marketing by focusing on creating broad changes and behaviors. It involves looking for existing programs and recognizing the amazing work being done by others in the field. By applying marketing skills to deliver positive outcomes, social marketers can make a significant impact on both people and the planet.
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