Professor Sharyn Rundle-Thiele discusses the concept of 'social marketing' and its positive impact. She shares her recent work in mitigating koala threat from dogs and raising awareness of cleaning leaves in gutters. The podcast also explores the challenges of driving positive change in established bureaucracy and the importance of listening and engagement in government. Lastly, it mentions the upcoming Change 2023 conference, focusing on achieving measurable change for the benefit of people, communities, and the planet.