Mastering Social Media in the Public Sector with Roger Christie (2021)

This week on Govcomms ‘From the Vault’, we revisit our podcast with the Founder & Managing Director of Propel, Roger Christie. This podcast in particular investigates the role of social media and how government communicators can use social media effectively.

Founder and CEO of contentgroup, David Pembroke, asks Roger tips to start conversations in organisations that are notoriously risk-averse when providing responses quickly to events online. Roger then stresses the importance of not trying to sell social media, but rather see social media as a meeting point.

Continuing the conversation, Roger talks about the importance of understanding the environment in which your organisation is operating to avoid mistakes in a public and permanent forum. In Roger’s words, “Don’t build a fort in a battle”.

Discussed in this episode:

• How to position social media as a way to overcome barriers
• The P-L-A-N Framework
• Role of Individual vs the organisation

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