GovComms: The Future of Government Communication

TAKE PART IN OUR AUDIENCE SURVEY AND WIN! This week we are excited to share with you Part 1 of our interview with Robert Rose, a founder and guru in the content marketing space. Through the release of his book ‘Managing Content Marketing’, co-written with Joe Pulizzi, the concept of strategic media came to be. In this episode, Robert shares insights into how the world of content marketing is changing, the tools for us as communicators to stay ahead and the growing role of content in organisations. Make sure to subscribe for Part 2 when we explore implementing your content strategy, furthering our discussion on empathy and the importance of taking a break while everything changes so rapidly. Discussed in Part 1: Driving emotion and empathy to break through the noise Creating scalable content Creating an evidence-based case for a content strategy The tools to build and evaluate your content strategy Distributing content in a timely manner “Culture eats strategy for breakfast”   Learn more and register to our Masterclass. Hosted on Acast. See acast.com/privacy for more information.

To let your communication strategy flourish, you need to get everyone involved. On this week’s episode, we talk with leading social media specialist Stephanie McCormick from the Australian Catholic University (ACU) on how to get your whole organisation involved in communication. A big part of Stephanie’s role is to find how to get everyone involved and break down traditional silos. Learn how she expressed the worth of comms and used all resources available, using digital communication to solve problems. This week is a very valuable listen for all social media managers and specialists. Stay till the end for Stephanie’s advice on removing yourself from social media and step away from the computer! Discussed in this episode: Digital communication to solve problems Applying law skills to the practice of communication Breaking down silos – telling your company story is everyone’s role University tactics applicable to the public sector Combining traditional media with digital Making the most of free digital tools and platforms Top 5 tips for all social media managers Hosted on Acast. See acast.com/privacy for more information.

What do you know about ‘gamification’? This week on GovComms we talk with Kerstin Oberprieler, a leading expert in the field, about what it means for the future of government communication and audience engagement. While it may appear as an odd concept, it’s something that's always been around us. Whether it’s frequent flyer miles, points at your favourite retailer or your Fitbit, gamified systems are all around you. And what Kerstin and her company PentaQuest are trying to achieve is integrating it into much more than just a loyalty system and audience engagement. More than just sharing photos and videos, gamification engages your audience and embeds them into your content giving them a personal, hands-on experience. Find out how the inner-workings of gamification fit perfectly into strategic communication by looking at specific Australian Government examples. Discussed in this episode: Government and gamification, where two worlds collide The similarities between strategic gamification and communication What gamification looks like in the real world – online and offline Government examples of gamification to reach niche, specific audiences Gamification as a tool to enhance external and internal communication Hosted on Acast. See acast.com/privacy for more information.

Another episode in our solo masterclass series, this week David takes you through the processes of ‘measurement and evaluation’ within the contentgroup Content Communication Methodology. Though the benefits are apparent, this process is often left till last minute or left out completely. This episode addresses a variety of the misconceptions that are held against measurement and ways to start implementing measurement in your own projects. Some benefits include the ability to target your audience better, communicate with stakeholders effectively, create and track goals and objectives, and using the information gathered to improve future projects. “We test, and we learn, in service of our audience.” Liked today's episode? Register to our Content Communication Masterclasses to learn firsthand the value of measurement and evaluation in government communication. Discussed in this episode: The growing streams for communication Measurement and evaluation as a tool to increase capability A step-by-step guide to implementing M&E Audience as priority one, two and three M&E as spending more time now to spend less time later Hosted on Acast. See acast.com/privacy for more information.

While today they might just be at school or mastering streaks on Snapchat, one day the youth of today will be the leaders of tomorrow. And unlike the generations before them, 70% of these future professions and career paths don’t even exist yet. But what’s more shocking is they’re more than prepared for such an occurrence and ready to face this task as it comes. While there is uncertainty in what this change will bring, they already know what change looks like and how to navigate it. This week we’re joined by Claire Madden, author of Hello Gen Z and social researcher on generational engagement. Claire explores with David the technological cultural shift and what we as communicators can learn from these leaders of tomorrow though still young today. Discussed in this episode: Generational change and how Gen Z broke the mould The material and technological impact on Gen Z What technology has done to how people learn, research and communicate Ways government and the public sector can utilise the skills and abilities of Gen Z Gen Z are born knowing the rules of social media engagement Advice to effectively communicate and talk with Gen Z Hosted on Acast. See acast.com/privacy for more information.

Todd Wheatland is no stranger to the world of content; he’s had leading roles in strategy for agencies such as Isentia, KellyOCG and King Content as well as a variety of boutique operations for over a decade. As an early player in the game, this week Todd shares with us the insights he’s gathered from years of experiences and provides you with the tips you need to become the best content communicator you can be. If you’re lucky enough to be heading to Content Marketing World in Cleveland, Ohio next week keep an eye for him and say g’day and tell him you enjoyed the episode! Discussed in this episode Case study: how content drives change management Thinking outside the box and breaking the rules to achieve the best outcome How to measure stories The power of the media to reach your greater audience Using data and measurement to create content that grabs attention Skills from the private sector that are applicable for public Insights into what to expect from Content Marketing World 2018 You can find Todd Wheatland no LinkedIn here. Hosted on Acast. See acast.com/privacy for more information.

Supporting an audience of over half a million people is a gigantic task, especially when you have such a diverse crowd following you. For the University of Sydney, this is the exact challenge they face daily; students, international visitors, alumni and academics all coming for a unique experience. The secret of managing it all? Jenna Bradwell, the one woman social media team. This week on GovComms, Jenna Bradwell, their Social Media Specialist, takes you behind the scenes of the University of Sydney’s social media ‘team’ and shares with us how she alone manages their entire social presence. Sometimes less is more; a must listen for all social media managers and directors. Discussed in this episode: Building a social media skillset Importance of knowing your audience and how to find out Ways to get your whole organisation involved in content creation How to control and listen to a large, diverse audience Creating a strong social media presence, mastering one channel at a time Skipping social media tools and measuring yourself, FOR FREE Find contentgroup on Twitter. Hosted on Acast. See acast.com/privacy for more information.

This week on GovComms we explore the biggest problems being faced in government communication, but more importantly, we provide answers to solve them. Through a research partnership at the Australia National University and the Department of Industry, Innovation and Science, contentgroup has been developing an evidence-based methodology to solve governments biggest communication challenges. Designed to increase capability internally, this special episode takes you behind the scenes of contentgroup and how we plan to change government communication. Discussed in this episode: The biggest challenges in government communication The purpose of effective communication in the public sector From Sydney to Vienna, how our methodology went international Restoring trust one government at a time The power of storytelling in communication and policy development You can learn more by visiting our website or getting in touch info@contentgroup.com.au. Hosted on Acast. See acast.com/privacy for more information.

As communicators, we should all know by now that internal communication is the beating heart of any healthy organisation. Because without it, everything falls apart. And though that may sound scary there are plenty of tools available to introduce smooth internal communication to your department or agency. This week on the podcast we explore the implementation of enterprise social media, or large-scale internal communication, with Rita Zonius, an international leader in internal communication. With a rich career in the bank sector, Rita was the Head of Internal Communication for ANZ for more than a decade. One of her biggest achievements was the implementation of an enterprise social network to connect over 60,000 ANZ employees around the world. After leaving ANZ in late-2017, Rita has become a leading consultant in the field and recognised internationally for her work in enterprise social networking. Under the alias The Enterprise Social Engineer she now works with brands around the world assisting them with all their internal comms needs! Discussed in this episode: What is enterprise social networking and why is important? The increased efficiency from implementing internal social networks Measuring risks and challenges in internal communication Training your team in teamwork, not technology Perfecting internal content, creating an internal narrative Hosted on Acast. See acast.com/privacy for more information.

This week on GovComms we talk with Caroline Fisher,an Assistant Professor in journalism at the University of Canberra. Caroline is a member of the News & Media Research Centre and co-author of the annual Digital News Report-Australia. Caroline is the recipient of the 2018 Anne Dunn Scholar Award and the 2017 Early Career Researcher Excellence Award in Humanities and the Creative Arts. In 2014 and 2017 Caroline was the recipient of a Vice Chancellor’s Award for excellence in teaching. Today we discuss how to navigate changes in the digital landscape and what that means for communication professionals in government.  Discussed in this episode: The changes in the way Australians communicate digitally News literacy and consumption continues to rise in Australia How to overcome the fear of not knowing what works Social media remains as a popular tool for news consumption The new skills for government communicators to engage citizens Expanding your presence to assure you reach your whole audience How to give citizens the information they want Hosted on Acast. See acast.com/privacy for more information.