Another episode in our solo masterclass series, this week David takes you through the processes of ‘measurement and evaluation’ within the contentgroup Content Communication Methodology.

Though the benefits are apparent, this process is often left till last minute or left out completely. This episode addresses a variety of the misconceptions that are held against measurement and ways to start implementing measurement in your own projects.

Some benefits include the ability to target your audience better, communicate with stakeholders effectively, create and track goals and objectives, and using the information gathered to improve future projects.

“We test, and we learn, in service of our audience.”

Liked today's episode? Register to our Content Communication Masterclasses to learn firsthand the value of measurement and evaluation in government communication.

Discussed in this episode:

The growing streams for communication
Measurement and evaluation as a tool to increase capability
A step-by-step guide to implementing M&E
Audience as priority one, two and three
M&E as spending more time now to spend less time later

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Ep #13: Knowing what your audience wants through effective measurement (MASTERCLASS)