GovComms: The Future of Government Communication

This week on GovComms we talk with Neryl East, an experienced government communicator, about how to successfully and positively navigate change in our industry. Starting her career in the late 1990s, Neryl has encountered many dramatic shifts in communication. Following the introduction of the internet and social media, Neryl was an early advocate for governments using online tools to connect directly with citizens and residents. Today she shares tips with you on how to navigate such changes and approach your communication strategies to producing the best outcome. Discussed in this episode: Why the ability to write efficiently is the key tool to online communication How to use curiosity to your own advantage Tricks to keep up with changing digital trends The connection between traditional media and modern communication Don’t be reluctant to try new tools or technology Seeking inspiration from local governments   Hosted on Acast. See acast.com/privacy for more information.

Recently David presented at ComCAN, an event by the Department of Finance that explores communication challenges faced in the public sector and ways they can be solved. Held quarterly, ComCAN is an opportunity for government communicators to network and work together to coordinate efforts in the communication space; this includes digital communication, social media and advancements in communication technology. In this episode of GovComms we’re excited to share with you David’s presentation, providing you with the tools and information to assist you in navigating government communications in the 21st century.   For more updates on government communication find contentgroup on Twitter, Facebook and LinkedIn. Hosted on Acast. See acast.com/privacy for more information.

This week we bring you a special episode of GovComms; a free masterclass on how-to pitch to the media. We provide you with the tools and know how to approach the media confidently. No stranger to this practice, David spent ten years pitching stories as a journalist and several more doing the same thing from the other side. In this masterclass he shares this perfected approach and how you can now successfully get your story and your message in front of the media. Be sure not to miss any future masterclasses and subscribe today. Discussed in this episode: The key steps to creating a great media pitch What makes a good story? Common mistakes to avoid when preparing your pitch The right questions to create a successful media strategy How to build a strong relationship with the media For more updates on government communication find contentgroup on Twitter, Facebook and LinkedIn. Hosted on Acast. See acast.com/privacy for more information.

Damian Carmichael is from the Department of Industry, Innovation and Science and leading in the development of a framework that will change how the Australian Government operates. Supporting the 2016-2018 and 2018-2020 Open Government National Plan, his role is to design and implement tools that will enhance public engagement and participation in policy development and delivery. According to Damian, step one was to understand what problems that currently underly the Australian Government. His advice for such a large task? Google it. Find the experts of the field, find the papers that explore these problems and track these changes over time. What Damian and his team found was the growing complexity in Australia’s political landscape specifically in policy and trust. So, what has Damian done to combat this? Find out in this week’s episode as David explores his four-step approach to engage citizens. Discussed in this episode: The importance of initial research Looking to local and state level governments to find the answer to federal level problems A four-step approach to engage citizens and restore trust Breaking through barriers, whether they are culturally or capability based The Ontario Provincial Government Engagement Framework Tracking the prototype product What this means for the future of the Australian Public Sector Make sure to rate and subscribe! If you'd like to learn more, get in touch via Twitter and LinkedIn. Hosted on Acast. See acast.com/privacy for more information.

In 2015 Peter Timmins led the establishment of the Australian Open Government Partnership Network, an organisation designed to assist the government in their approach to open governance. As part of the multilateral Open Government Partnership, Peter shares with us behind-the-scenes of our involvement with the partnership and Australia’s open government future. With a career spanning close to 30 years as a freedom of information lawyer, Peter has played significant roles in assisting government departments, both state and federal, in law and policy. These efforts were recognised in 2017 and was awarded the Press Freedom Medal by the Australian Press Council. Discussed in this episode: The history of the Open Government Partnership (OGP) and how Australia became involved What the OGP is aiming to achieve and how Australia is moving towards those goals The direction Australia is taking and shortcomings in our approach How we can perfect this approach and using champions to do so The use of storytelling to engage citizens and build trust in the community Learn more about Australia's involvement with the Open Government Partnership. Learn more about the Australian Open Government Partnership Network. Make sure to rate and subscribe. If you'd like to learn more, get in touch via Twitter and LinkedIn. Hosted on Acast. See acast.com/privacy for more information.

Our rebranded GovComms podcast has launched and now's the time to share what's in store for you, the listener. In this episode your host, David Pembroke, tells the story of contentgroup. Our Story. From small beginnings, David shares how contentgroup took an idea and created a thriving government communication hub that serves municipal, state and federal governments, as well as governments worldwide. Discussed in this episode: How did we get here? From political journalism and a spark of an idea to a thriving communications agency. What differentiates us at contentgroup and how our level of excellence in creating compelling content serves government agencies and departments. Ways we can help you deliver a successful communication strategy that connects you with your citizens and community. What our dedicated team of professionals are delivering to meet your objectives and requirements. Big plans. What we are working on now and for the future.   Be sure to subscribe to GovComms, so you catch all our new episodes. Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

Our InTransition Podcast has been sharing insights and innovations in government communication with global audiences since 2015. In this episode your host, David Pembroke, shares some exciting news about the growth of the InTransition podcast. We've had a makeover and it's not just cosmetic. You'll hear a little about why we rebranded and the exciting changes in store for future episodes. Previous episodes from InTransition are archived and still available for you to listen to. Be sure to subscribe to GovComms, so you catch all our new episodes.     Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

On the podcast this week we talk to Mike Pritchett, CEO and co-founder of Shootsta, a video production agency in Sydney. Designed to empower brands and agencies to produce high-quality video, Shootsta supplies clients with an all-in-one visual studio in a single hard case and offers a 24-hour turnover. Understanding the importance of delivering consistent and timely content, Mike shares with David the value of video production in 2018 and the power it has to connect brands with their audience. With humble beginnings in Sydney, Shootsta is slowly taking over the world with a presence in Southeast Asia, North America and Europe. It’s no secret anymore that video is the future of marketing and Shootsta has taken a complex idea and simplified it. Learn more! Discussed in this episode: What is Shootsta and why is it important The future of video production The role of video to connect brands and agencies with their audience While attention spans get smaller, video can only become more influential Reasons to consider introducing video production to your media/publishing team Hosted on Acast. See acast.com/privacy for more information.

After recently celebrating Open Gov Week 2018 we thought we’d revisit this episode with Helen Owen, the then Principle Advisor on Public Data Policy at the Department of the Prime Minister and Cabinet. Helen shares with David the importance of Australia joining the Open Government Partnership and what it means for citizens. Aiming to connect governments with their citizens, it’s a tool necessary to increase transparency, fight corruption and harness new technologies to increase efficiency. Discussed in this episode: How the Open Government Partnership increases stakeholder engagement Involving policymakers in open governance Managing citizen expectations and increasing participation The Open Government Partnership and their presence overseas The open data agenda and what it means for freedom of information Hosted on Acast. See acast.com/privacy for more information.

In the world of communication, there’s one rivalry bigger than them all: internal vs external communication. The common belief is that external is superior simply because it’s what you use to communicate with your audience. But something we often forget is the crucial role internal plays. It may not be pleasing your audience, and instead gratifying your staff. This week we talk with Kate Powl, Communications Manager at Data61. As a young agency attached to the CSIRO, Kate’s role has been to build a strong team internally to ensure a strong external presence. When your team is organised on the inside, the external output improves. Discussed in this episode: Storytelling through data and building Data61’s narrative Building a strong audience though a young agency The importance of incorporating digital and data experts into your teams How crucial internal communications is for strong external results Internal communications, more than just house keeping   Hosted on Acast. See acast.com/privacy for more information.