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This week we are excited to release Part 2 of our interview with Robert Rose, a leader in the content marketing space. As well as leading a consultancy firm of his own, most recently Robert Rose was the host of Content Marketing World.

Continuing from Part 1, in this episode Robert shares with us the creation of strategic content, focusing on the implementation of empathy and storytelling to capture your audience’s attention. Alarmingly, the tools and solutions Robert provides are a lot simpler than you may think!

If you missed Part 1 make sure to find it wherever you listen to podcasts.

Discussed in Part 2:

Putting your content strategy to use, effectively
Creating goals and actually reaching them
The power of stepping away from technology
Finding empathy and following it through
Learning what your audience wants and delivering that

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Discussed in Part 1:

Driving emotion and empathy to break through the noise
Creating scalable content
Creating an evidence-based case for a content strategy
The tools to build and evaluate your content strategy
Distributing content in a timely manner
“Culture eats strategy for breakfast”

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Ep #17: Using empathy and storytelling to connect with your audience, with Robert Rose Part 2