The Association Podcast

Lowell Aplebaum, FASAE, CAE, CPF, CEO & Strategy Catalyst of Vista Cova joins us this week and shares some incredible insights and experiences as a Master Facilitator in the association market.  He has worked with association boards of all sizes helping people listen, hear, and understand each other in the pursuit of a common goal. Enjoy!  www.vistacova.com

Happy New Year everyone! Most people start the new year with new motivations and we're going to kick off the new year at The Association Podcast with Steve Lerch.  Steve is the President of Story Arc Consulting and is a Keynote Speaker as well as a consultant.  Keynote speakers usually motivate their audiences so we thought he'd be fitting for the first episode of 2022.Steve spent most of his career at Google and worked with Associations helping them with Digital Marketing, so we get to hear a lot about the culture and innovation work and experiences at Google and what he talks to his association audiences about, like when he was the keynote speaker at ASAE Annual in 2020.Contact Steve at www.storyarcconsulting.com.

Pete Zimek,  Founder and CEO of Novi AMS joins us to talk about Novi and QuickBooks' unique value proposition to the association market.  We hear about how a hyper-focus on best-of-breed technology and integrations, customer experience, and transparent alignment with customers is the key to successful relationships.

Andy Dempster, Director of Business Strategy at Optimizely, joins The Association Podcast to share his journey from the association world at SME to Optimizely.  We get into all of the things associations should know when it comes to DXP vs. CMS,  proprietary vs. open-source platforms,  content personalization, experimentation, CDP, search, and a whole lot more.

We have a special BREAKING NEWS episode of The Association Podcast.  We get to hear from Kevin Bruffey, President of Protech Associates, and Jake Fabbri, CMO of Togetherwork about the big news broke this week when Protech joined the Togetherwork family.

This week we welcome our good friend Mark Wallach, Manager of Business Development for RD Mobile.  Mark is a fascinating guy with an incredible story.  We get into all things mobile with Mark.  If you have questions about whether you need a mobile app at your association or what a mobile app can do for you, this episode is for you.Mark WallachEmail: mwallach@rdmobile.comMobile: 561.385.2323

This week on The Association Podcast we welcome Leigh Kessler.  Leigh is not only a veteran marketer in the non-profit world but an accomplished standup comedian and keynote speaker, so we get to hear about the similarities between standup and brand marketing.  We get a really unique perspective on how brands and associations can learn from comics about how to differentiate themselves.  Check out Leigh's standup and keynote work at www.standupspeaker.com. 

Chief Information and Engagement Officer at ASAE, Reggie Henry, CAE,  joins us on The Association Podcast this week.We had a ton of things to talk about with Reggie, but some highlights were about being present at the point of need for members, his crusade to get people and organizations away from Legacy Mindsets, and what he and ASAE are doing to be an example for the association community to push innovation.

Maddie Grant, Co-founder of Propel and expert in culture design, dives into the complexities of shaping organizational culture in the digital age. She emphasizes the vital link between culture and successful digital transformation, highlighting the role of intentional leadership. Maddie shares her journey from temp to COO, discussing the challenges of cultural change and the importance of community. She also explores how online communities foster collaboration and continuous learning, enriching individual development and cultural transformation.

CEO of the Indiana CPA Society, Courtney Kincaid, CAE, IOM, joins the show to tell her story of going from bartender to association executive. With building blocks in Membership and Strategic Initiatives along the way, Courtney focuses on serving her membership, meeting them where they are, and advancing the industry with technology. Enjoy!