Acknowledging and Recognizing Culture Design with Maddie Grant

In 'American Dirt', Jeanine Cummins tells the story of Lydia Quixano Pérez, a Mexican bookseller living in Acapulco. After her journalist husband publishes an exposé on a drug cartel leader, Javier Fuentes, Lydia and her eight-year-old son Luca are the sole survivors of a massacre that kills the rest of their family. Forced to flee, they embark on a perilous journey to the United States, facing numerous dangers and challenges along the way. The novel highlights the resilience and determination of migrants seeking safety and a better life, while also addressing the controversy surrounding the representation of their stories.

This book challenges traditional sales funnels by advocating for a customer-centric approach where businesses focus on answering the questions, concerns, and problems of their buyers. Marcus Sheridan shares his successful strategy that transformed his pool company from a struggling business to one of the largest in the U.S. The book is updated to address new technologies, trends, and the evolving digital consumer, providing practical tactics for content marketing and inbound sales.

In 'Humanize', Thomas Heatherwick critiques the prevalence of monotonous and disposable buildings, advocating for a more empathetic approach to design. Drawing on his extensive experience, he argues for putting emotion back at the heart of the design process to create spaces that inspire and unite people. The book is part of a broader campaign to challenge the status quo in architecture and urban planning.