The Association Podcast

Ryan joins us on The Association Podcast to talk about Event Farm being acquired by MemberSuite and the success they've experienced together.  We also get to hear the answer to an interesting question, "what does it mean to be a Chief Strategy Officer?"

We welcome Eric Thurston onto The Association Podcast to hear about his time leading Personify and what he is up to now.  We get some great insight into what it's like working with the private equity model, leading an organization in today's challenging climate, and how to grow an organization with a people-first mindset.

Larissa Fair joins The Association Podcast to discuss her experiences marketing to associations and for the ESA.  Energy storage is an exploding industry that she helps support with a small staff.  We also get into how to leverage core pillars and member benefits to achieve results.

Andrea Chang and Craig Peake join Jake, Joe, and Ben to talk about their experience managing successful and sometimes unsuccessful IT projects in the association space.  We get into a  little bit about agile methodologies, and both of our guest's perspectives on what it’s like being on the vendor, consultant, and client-side of projects.

Patrick Dorsey, Executive Vice President of Marketing at Impexium joins us to talk about Billhighway's recent acquisition of Impexium and also about Patrick's take on how to differentiate by focusing on making customer's and member's lives easier.  

Jeff Cooper joins us to share his experience in business and with mergers and acquisitions in the association market.  We also chat about managing not only competing products after a merger but unifying company cultures, too.

Michael Hoffman, Founder and CEO of Gather Voices.  We had a great conversation about creating connections with authenticity and get his insight into where marketing needs to be in the current environment.  Finally, we hear about what it's like to run and grow a software startup. www.theassociationpodcast.comwww.adagetech.comwww.breezio.comwww.gathervoices.co

Gretchen Steenstra joins us to talk about the things that have been exposed in the association market over the past year, particularly with virtual events and some ideas on how to improve virtual events from a user experience perspective Then we get into what needs to be done to fix the vendor and sponsor experience at virtual events.www.theassociationpodcast.comwww.adagetech.comwww.breezio.comwww.delcor.com

Ben, Jake, and Joe are joined by Jake Fabbri, CMO of Fonteva, to talk about their recent acquisition.  We get into what it takes to run a successful software company and how organizational culture is a key component.  www.theassociationpodcast.comwww.adagetech.comwww.breezio.comwww.amsgeek.com 

Jake Toohey and Joe Post from Adage and Ben Muscolino of Breezio take a look at what associations are doing during the pandemic to respond to the multitude of challenges facing the industry and discuss ways to thrive in the current environment.