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Ahead of the Super Bowl, we caught up with Adweek’s Senior Media Reporter Mark Stenberg to help us contextualize the trends we’re seeing in this year’s crop of commercials and identify what you should look out for as you watch on Sunday. We cover the rise of the multi-week attention ecosystem, why we’ll see more health-focused ads, and more. Plus, we get Mark’s thoughts on the integration of prediction markets into media platforms and whether he buys that people trust journalists less than funeral home directors. Recommended this week: Lonesome Dove by Larry McMurtry Hosted on Acast. See acast.com/privacy for more information.

Kyle Raymond Fitzpatrick writes The Trend Report™️ on Substack and co-hosts the HIP REPLACEMENT podcast alongside friend of the pod, Ben Dietz. We talk about Kyle’s early trend reports while at Nickelodeon, working in broadcast news, why America isn’t so bad actually, Barcelona internet vs. American internet, why advertisers often don’t talk to real people, how people are pouring themselves into “brand lore” instead of fighting for healthcare, “letting people just enjoy things,” and more.Recommended this week: “GALA” – XG “Tati Quebra Barraco” – Montagem GuerreiraJeff Mills Live At The Liquid Room - Tokyo 1996 Hosted on Acast. See acast.com/privacy for more information.

We talk about Alex Honnold’s Taipei 101 climb on Netflix, the return of David Blaine-style spectacle, greasy poles, construction YouTube, and more. Recommended this week: The B1MPrehistoric Planet, Season 3Wigwam socks Hosted on Acast. See acast.com/privacy for more information.

Kate Lindsay is the author of internet culture substack, “Embedded,” and host of Slate’s ICYMI podcast. She joins us to unpack social media’s cause of death in 2026, analog bags, how we got too addicted to stay addicted, brain rot as political resistance, and what happens when social platforms become places of entertainment instead of places to connect. Plus, stay tuned until the end for the reveal of Kate’s family secret. Recommended this week: Ancestry.com Where to find Kate:Embedded on substackICYMI podcast@kathrynfiona on Instagram  Hosted on Acast. See acast.com/privacy for more information.

Welcome back! To kick off the year, we’re talking about a new exposé in the Financial Times, which found that OnlyFans creators and influencers are now increasingly dominating requests for O-1B visas, a speciality visa reserved for “exceptional” creatives with “extraordinary ability or achievement.” Recommended this week: "Cultural Literacy: What Every American Needs to Know" - E.D. Hirsch Jr.https://nytv.live/ Persimmons Hosted on Acast. See acast.com/privacy for more information.

Welcome to Tum Town. Long time listeners will know that we often center our distaste for marketing slop and feral commercialism around a few brands, namely Crumbl, Blank Street, and MrBeast. So in our final episode of the year, we decided to actually try the stuff for ourselves and review it live. Stay until the end for a small crumb of analysis on brands trying to “tap into culture.”Here’s what we got: Crumbl (6 pack): The Cookie That Stole Christmas, Chocolate Crumb Cookie ft. OREO®, Holiday Red Velvet Sandwich Cookie, Candy Cane Brownie Cookie, Peanut Butter Cup Cookie ft. REESE'S, Confetti Cake Cookie Blank Street: Iced Strawberry Shortcake Matcha, Iced Blueberry MatchaMrBeast: Feastables BarPrime: Ice Pop, Mystery flavor Hosted on Acast. See acast.com/privacy for more information.

Explore how Saudi Arabia is influencing Dakota Johnson's film career and witness Clara's insights into Gen Alpha's brand-savvy sleepover conversations. Delve into the rise of Buy Now, Pay Later preferences among younger consumers and the booming phenomenon of livestream shopping, led by Gary Vee. Discover how frictionless credit is reshaping the creator economy and turning shopping into a form of entertainment. Plus, a look at the intriguing balance between holiday spending and consumer sentiment this season!

Amy Francombe, a contributing editor at Vogue Business and author of the amy_coded newsletter, delves into the evolving dynamics of trend analysis in today’s culture. She discusses how gossip has supplanted news, and the rise of unplugging as a luxury in a digital world. Brands are now fostering offline experiences to build trust, emphasizing quality over quantity in engagement metrics. Francombe also critiques fashion's response to cultural leadership, pointing to Burberry's recent successes and the importance of authentic brand connections in an oversaturated market.

The conversation kicks off with a humorous take on travel fashion after a PSA about ditching pajamas at the airport. Stories about late flights and quirky carry-ons keep things lively. The buzz around Meadow Lane's grand opening serves up juicy local drama. The hosts also tackle the cringe-worthy trend of influencers turning charity into content, along with brand interactions that leave customers feeling ghosted. Finally, they swap recommendations for travel-friendly podcasts, ensuring you have something to listen to on your next journey.

Annie Rauwerda, comedian and founder of @depthsofwikipedia, takes listeners on a journey through her unique Wikipedia experiences. She delves into political attacks on the platform and how it’s become a crucial source for tech giants. Expect fascinating talk on edits about muffins and the quirky dynamics of Wikipedia’s volunteer community. Annie shares her optimism for young editors shaping the future and recounts how her 'Perpetual Stew' led to lasting friendships. Plus, a sneak peek at her upcoming book!