Day One FM Amy Francombe on Touch Grass Marketing
Dec 2, 2025
Amy Francombe, a contributing editor at Vogue Business and author of the amy_coded newsletter, delves into the evolving dynamics of trend analysis in today’s culture. She discusses how gossip has supplanted news, and the rise of unplugging as a luxury in a digital world. Brands are now fostering offline experiences to build trust, emphasizing quality over quantity in engagement metrics. Francombe also critiques fashion's response to cultural leadership, pointing to Burberry's recent successes and the importance of authentic brand connections in an oversaturated market.
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From Post-Truth To Post-Meaning
- Culture is shifting from disputes over reality to a broader sense that nothing holds meaning anymore.
- AI-generated, machine-driven content accelerates this drift by flooding feeds with meaningless output.
Gossip Outruns Traditional News
- Gossip and niche online scoops now pre-empt traditional news cycles in fashion and culture.
- Specialist newsletters and group chats often surface stories months before mainstream outlets confirm them.
Why People Crave Offline Time Now
- A recent surge in fatigue with being online stems from long-term phone ubiquity, the pandemic, and AI content overload.
- This has eroded online credibility and reduced the value of digital attention and clout.
