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Welcome to Tum Town. Long time listeners will know that we often center our distaste for marketing slop and feral commercialism around a few brands, namely Crumbl, Blank Street, and MrBeast. So in our final episode of the year, we decided to actually try the stuff for ourselves and review it live. Stay until the end for a small crumb of analysis on brands trying to “tap into culture.”Here’s what we got: Crumbl (6 pack): The Cookie That Stole Christmas, Chocolate Crumb Cookie ft. OREO®, Holiday Red Velvet Sandwich Cookie, Candy Cane Brownie Cookie, Peanut Butter Cup Cookie ft. REESE'S, Confetti Cake Cookie Blank Street: Iced Strawberry Shortcake Matcha, Iced Blueberry MatchaMrBeast: Feastables BarPrime: Ice Pop, Mystery flavor Hosted on Acast. See acast.com/privacy for more information.

Explore how Saudi Arabia is influencing Dakota Johnson's film career and witness Clara's insights into Gen Alpha's brand-savvy sleepover conversations. Delve into the rise of Buy Now, Pay Later preferences among younger consumers and the booming phenomenon of livestream shopping, led by Gary Vee. Discover how frictionless credit is reshaping the creator economy and turning shopping into a form of entertainment. Plus, a look at the intriguing balance between holiday spending and consumer sentiment this season!

Amy Francombe, a contributing editor at Vogue Business and author of the amy_coded newsletter, delves into the evolving dynamics of trend analysis in today’s culture. She discusses how gossip has supplanted news, and the rise of unplugging as a luxury in a digital world. Brands are now fostering offline experiences to build trust, emphasizing quality over quantity in engagement metrics. Francombe also critiques fashion's response to cultural leadership, pointing to Burberry's recent successes and the importance of authentic brand connections in an oversaturated market.

The conversation kicks off with a humorous take on travel fashion after a PSA about ditching pajamas at the airport. Stories about late flights and quirky carry-ons keep things lively. The buzz around Meadow Lane's grand opening serves up juicy local drama. The hosts also tackle the cringe-worthy trend of influencers turning charity into content, along with brand interactions that leave customers feeling ghosted. Finally, they swap recommendations for travel-friendly podcasts, ensuring you have something to listen to on your next journey.

Annie Rauwerda, comedian and founder of @depthsofwikipedia, takes listeners on a journey through her unique Wikipedia experiences. She delves into political attacks on the platform and how it’s become a crucial source for tech giants. Expect fascinating talk on edits about muffins and the quirky dynamics of Wikipedia’s volunteer community. Annie shares her optimism for young editors shaping the future and recounts how her 'Perpetual Stew' led to lasting friendships. Plus, a sneak peek at her upcoming book!

The crew unpacks Zohran Mamdani’s electoral victory and what it says about a younger generation of New Yorkers who are looking to claw back a sense of agency, power, purpose, and connection beyond the “brand universe.”  Hosted on Acast. See acast.com/privacy for more information.

Anu Lingala, a trend strategist and founder of WHAT'S ANU, brings her expertise to the conversation about cultural shifts. She dives into her groundbreaking theory of 'trend bipolarity,' explaining how modern trends now cluster around opposing poles. Anu also discusses the demise of the cool factor, arguing that chasing virality is counterproductive for brands. With insights on how financial pressures impact quality and authenticity, she highlights the need for brands to return to core values while recognizing our complicity in the commodification of culture.

This week on the pod we unpack what stunt movie marketing, the rise of fan edits, exclusive Glen Powell pics, and the not-advertising-advertising of the Louvre art heist reveal about what it takes to make a film relevant. Hosted on Acast. See acast.com/privacy for more information.

Daniel-Yaw Miller is an award-winning journalist and writer of the newsletter, SportsVerse. We talk to him about whether or not streamers and influencers are welcome disruptors or interlopers, not watching upstart sports leagues out of principle, what makes Stone Island a “smart collaborator” brand, depth vs. breadth, Loewe and On’s partnership with stone skipping GOAT Kurt Steiner, and NIL.  Hosted on Acast. See acast.com/privacy for more information.

Everything is an ad and no one is paying attention. Trey and Eli discuss if it’s possible to cut through in an era of calcified apathy, ad blockers, toilet TV, and “brandspeak” afflicted gen pop.  Hosted on Acast. See acast.com/privacy for more information.