

Day One FM
Day One Agency
Welcome to Day One FM, a podcast from Day One Agency and your definitive guide to understanding what’s actually trending and worth your attention in culture right now.Tune-in every Tuesday to hear hosts Eli Williams, Trey Taylor and Clara Malley interview experts across a wide range of topics, breaking down the trends, shifts and people you need to know. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Aug 19, 2025 • 23min
Taylor Swift Is Like Crumbl Cookie For The Ear
Belly buttons, Morse code, Miami Dolphins colorways… We’re talking Taylor Swift’s Showgirl Era™. But beneath the bright orange or purple glitter and brand commenting chaos, the creator economy is still grinding away — and not in a good way. We break down why it feels like a “race to the bottom for human dignity,” per ZINE’s Matt Klein, how brands are fracking culture for quick hits, and what a more sustainable Creator Economy 2.0 might look like. (Spoiler: the future is scaling up to be micro.) Hosted on Acast. See acast.com/privacy for more information.

Aug 12, 2025 • 36min
Making a Modern Magazine with i-D’s Thom Bettridge
Thom Bettridge is the editor in chief of the newly-relaunched i-D magazine. He’s previously held stints at 032c, SSENSE, Highsnobiety, and Interview. We talk about building off of the publication's 45+ year legacy, scouting unknown talent, the importance of actually talking to people, how Gen Z insights are just Millennial insights, and why he launched his own Substack, CONTENT. Hosted on Acast. See acast.com/privacy for more information.

Aug 5, 2025 • 19min
A Revolutionary Pretzel Platform and Dissonant Insights
Clara’s seeking out angel investors for a pretzel brand by women, for women. Plus, a discussion around why brands just can’t help themselves from using bleak insights as jumping off points for gimmicks. Hosted on Acast. See acast.com/privacy for more information.

Jul 29, 2025 • 45min
No-B.S. Insights with The New Consumer’s Dan Frommer
Dan Frommer is the founder of The New Consumer: a publication which draws upon his expertise as a business and tech journalist to examine how and why people spend their time and money. He joins us to talk through some of the takeaways from his recent 2025 Mid-Year Report. We cover Gen Z’s uneasiness on AI, why people would rather meet their favorite podcaster in the wild than an A-list movie star, and “the humanization of pets” (do you cook for your dog or cat?), as well as how he brings rigor and depth to the crowded, noisy field of consumer insights. Hosted on Acast. See acast.com/privacy for more information.

Jul 22, 2025 • 24min
Earnestmaxxing and Viral Infidelity
Trey kicks things off with a quick (hopefully final) recap of the Coldplay “Jumbotron Incident” and a momentary return of monoculture. You can’t just cheat in today’s surveillance culture, sorry. Then, Clara shifts gears to talk about the new “gentle-jacked” Superman, and how the film’s refreshingly earnest plotline highlights a much-needed cultural shift away from irony-pilled junk. Finally, Eli rounds things out with a watch out around all of this talk of “community marketing.” Hosted on Acast. See acast.com/privacy for more information.

Jul 16, 2025 • 49min
A Tale of Two Gen Zs with Rachel Janfaza
Rachel Janfaza is a writer, political analyst, and founder of The Up and Up: the authoritative newsletter tracking the cultural and political forces influencing Gen Z. We discuss how Covid split Gen Z in two, why MAGA appeals to young women, wedge issues, voting against your interests, whether or not young voters who shifted right in 2024 are up for grabs, purpose-driven branding, and a wishful plea for the return of civil discourse. Hosted on Acast. See acast.com/privacy for more information.

Jul 8, 2025 • 18min
Snack Jail and Mystical, Magical Data
We discuss snack jail (aka CVS’s shopping-proof shelves) and Crumbl’s Moonbeam Ice Cream Cookie, inspired by the Benson Boone song “Mystical, Magical.” Plus, the Cannes Lions have been marred in controversy over the past few weeks, following several exposés around wonky data and AI-filled case study videos. Hosted on Acast. See acast.com/privacy for more information.

Jul 1, 2025 • 33min
What We Lose When We Optimize Sports with Writer Zito Madu
Zito Madu is an author, sports journalist, and cultural critic. We talk about why there are empty seats at the Club World Cup, why sports betting is here to stay, losing a multi-million dollar contract on a three figure parlay, how pay-to-play sports eliminates a diversity of playing styles, why we need to bring more whimsy back to sports marketing, and the joy of seeing waterfalls. Hosted on Acast. See acast.com/privacy for more information.

Jun 24, 2025 • 24min
This Matcha Tastes Like Private Equity
Today, we’re talking about how Blank Street Coffee built a $500 million dollar empire, “Lower East Side Dimes Boy” matcha personas, fellas…, the founder of an Erewhon-adjacent grocery store in Tribeca is letting his “fans” stock the shelves, and betting markets like Kalshi and Polymarket are letting you bet on the end of the world. Hosted on Acast. See acast.com/privacy for more information.

Jun 20, 2025 • 23min
Palais Intrigue with Matt Klein
On a very hot day four, Matt Klein joins us to talk about the work exhibit in the Palais basement (where ad-hoc insights and very creative data points abound), what’s missing from conversation about the creator economy, and giving up personal data for a piece of fruit. Hosted on Acast. See acast.com/privacy for more information.