Amy Francombe

Amy Francombe, a contributing editor at Vogue Business and author of the amy_coded newsletter, delves into the evolving dynamics of trend analysis in today’s culture. She discusses how gossip has supplanted news, and the rise of unplugging as a luxury in a digital world. Brands are now fostering offline experiences to build trust, emphasizing quality over quantity in engagement metrics. Francombe also critiques fashion's response to cultural leadership, pointing to Burberry's recent successes and the importance of authentic brand connections in an oversaturated market.