AI for Business, Marketing & Sales: The AI Hat Podcast

Are you looking to deepen relationships with your customers in an innovative way?With the rise of voice technology and conversational AI, brands now have a powerful tool to create more personal and engaging customer interactions. However, mastering this technology to foster authentic connections can be challenging.Today, we’re joined by Susan Westwater, the CEO and Co-Founder of Pragmatic Digital, a leading expert on voice and conversational AI. Susan will share practical strategies for implementing voice AI to build authentic customer connections, based on her extensive experience and insights from her latest book, "Voice Marketing." She’ll also discuss the efficiencies AI brings to marketing, allowing brands to focus more on meaningful engagement.AI in Marketing: Unpacked host Mike Allton asked Susan Westwater about:✨ Authentic Customer Connections with Voice AI: Learn how voice AI can create personal and engaging interactions that deepen customer relationships.✨ Strategic Implementation of Voice AI: Discover practical steps and best practices for integrating voice AI into your marketing strategies effectively.✨ Efficiency and Focus with AI: Understand how leveraging AI for routine tasks can free up resources to focus on high-impact, meaningful customer engagements.Learn more about Susan Westwater Connect with Susan Westwater on LinkedIn Connect with Susan Westwater on X Resources & Brands mentioned in this episode Pragmatic Digital, LLC AI Consumer Index NLP - Neuro-Linguistic Programming Wally Brill Scot Westwater Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement Paul Roetzer Mike Kaput Marketing AI Institute Colleen Fahey Larry Minsky Roger Kibbe Charles Spence Steve Keller AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-voice-ai-building-authentic-customer-connections/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

How can your business truly stand out in a crowded content landscape?Are you maximizing the expertise of your subject matter experts (SMEs) to create high-impact content?And most importantly, how can artificial intelligence take your SME-driven marketing to the next level?In today’s episode, we dive deep into these questions with Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse. With over a decade of experience in AI-driven content strategy, Jeff will share how integrating AI with SME expertise can revolutionize your marketing efforts. He’ll provide actionable insights on leveraging this powerful combination to drive better results and deeper engagement.AI in Marketing: Unpacked host Mike Allton asked Jeff Coyle about:✨ Integrating AI with SMEs: Learn how businesses can effectively combine AI technologies with SME expertise to enhance content marketing strategies.✨ Practical Applications and Insights: Discover real-world examples and practical tips for leveraging AI to elevate the impact of SME-driven content.✨ Future Trends in AI and SME Marketing: Gain insights into upcoming trends in AI-driven marketing and how businesses can prepare to harness these advancements.Learn more about Jeff Coyle Connect with Jeff Coyle on LinkedIn Connect with Jeff Coyle on X Resources & Brands mentioned in this episode MarketMuse Aki Balogh AI Edge Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Andy Crestodina and Orbit Media Pam Didner MadKudu MAICON Agorapulse Link Whisper Spencer Haws  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-marketing-elevating-smes-to-new-heights/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

The adoption of AI in marketing can be challenging, but when done right, it can lead to significant success.However, understanding how to effectively leverage AI can often seem daunting. If you're curious about how real businesses are transforming their marketing strategies with AI, this episode is for you.Today, we’re joined by Eva Dong, a Senior Expert Manager at McKinsey & Company and an AI marketer with extensive experience in digital transformation across various industries. Eva will share inspiring case studies and success stories of businesses that have effectively adopted AI in their marketing strategies, highlighting key takeaways and lessons learned.AI in Marketing: Unpacked host Mike Allton asked Eva Dong about:✨ Overcoming Challenges: Learn about common obstacles in AI adoption for marketing and how to overcome them.✨ Real-world Success Stories: Discover inspiring case studies of businesses that have effectively leveraged AI in their marketing strategies.✨ Best Practices: Gain insights into best practices and strategies for measuring success and ROI in AI marketing projects.Learn more about Eva Dong Connect with Eva Dong on LinkedIn Connect with Eva Dong on X Resources & Brands mentioned in this episode McKinsey & Co Smart AI Marketing LinkedIn Newsletter Exploring AI in Marketing: Five Key Applications with Danchez Are We Investing Too Much in Marketing Technology? with Jim Williams, CMO at Uptempo Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/marketing-wins-effective-ai-adoption-case-studies/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Dan Sanchez, a passionate marketer and digital strategist, as he unveils five key applications of AI in marketing. He emphasizes the importance of hyper-personalization and how AI can supercharge content marketing and distribution. Dan shares practical insights on using AI as a co-pilot for analytics and reporting, enhancing efficiency in decision-making. He also explores future trends, highlighting the transformative potential of conversational AI in personalized advertising. This discussion is packed with valuable tips for marketers looking to leverage AI effectively.

My first real aha moment with AI in marketing was when I discovered and personalized a prompt sequence that enabled AI to help me prepare for podcast interviews, trimming my time down from two hours to just twenty minutes.Creating effective AI prompts is an art and science that can drastically elevate the capabilities of AI models. While many are familiar with the basics, mastering advanced techniques like chain prompting and building custom GPTs can unlock new levels of functionality and precision.If you’re looking to deepen your understanding of AI prompting and achieve greater success with your AI projects, this episode is for you.Today, we're joined by Ashley Gross, an expert in teaching people how to build businesses using AI. Ashley will share her advanced techniques for AI prompting, including best practices, tips for chain prompting, and insights into building custom GPTs. With her extensive background and certifications in AI and data science, Ashley is well-equipped to guide us through these advanced strategies.AI in Marketing: Unpacked host Mike Allton asked Ashley Gross about:✨ Mastering Chain Prompting: Learn what chain prompting is and how it can improve AI responses.✨ Custom GPTs: Discover the process and benefits of building custom GPTs for specific business needs.✨ Advanced Prompting Best Practices: Gain insights into best practices and advanced techniques for effective AI prompting.Learn more about Ashley GrossConnect with Ashley Gross on LinkedIn Resources & Brands mentioned in this episode The Prompt Community Let AI Help With Your Marketing Using These 5 Chain Prompts 50+ AI Prompts for Marketing Success Jasper Jessica Hreha Scott Brinker The MarTech Show episode on The Future of MarTech Landscape AI in Marketing: Are We Addressing Its Ethical Dilemmas? Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/mastering-ai-prompting-advanced-techniques-for-success/Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you overwhelmed by the never-ending demands of content creation?Have you tried using AI tools but found the results inconsistent or lacking the human touch? Many marketers are grappling with these exact challenges, struggling to maintain quality and creativity while leveraging the latest technology. How do you effectively balance AI's efficiency with the nuanced creativity that only humans can provide?These common pains often lead to misperceptions about the role of AI in content marketing and the fear of losing control over the creative process. But there are ways to integrate AI into your content strategy effectively, using it as a powerful co-pilot rather than a replacement.That's where Kimberly Anderson-Mutch comes in. As a Senior Content Marketing Manager at Textio, Kimberly has over 15 years of experience in the field and has mastered the art of using AI to enhance content creation. Today, she'll share actionable strategies on how to integrate AI into your content strategy, setting clear boundaries and maintaining the essential human touch.AI in Marketing: Unpacked host Mike Allton asked Kimberly Anderson-Mutch about:✨ Setting Clear Boundaries: Learn how to balance human-led strategy with AI-generated content.✨ Enhancing Quality with AI: Discover practical ways AI can optimize content, from rephrasing sentences to suggesting SEO keywords.✨ Training and Involvement: Understand the importance of educating your content team on effectively using AI tools.Learn more about Kimberly Anderson-MutchConnect with Kimberly Anderson-Mutch on LinkedIn Resources & Brands mentioned in this episode Textio Filling The Void: How AI Identifies And Closes Content Gaps with Andy Crestodina AI in Marketing: Are We Addressing Its Ethical Dilemmas? Active Podcasts About AI In Marketing You Need Today Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-a-co-pilot-integrating-ai-into-your-content-strategy/Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

This podcast delves into the world of AI tools for revolutionizing media creation, including podcast editing, video editing, and image generation. Learn about practical applications, transforming workflows, maximizing content engagement, exploring marketing tools, dispelling AI misconceptions, and enhancing productivity and creativity with AI tools.

Discover practical applications of AI in digital marketing with Chris Carr, exploring impactful use cases and strategies. Learn about overcoming challenges in AI integration to achieve marketing success. Explore the transformation of marketing strategies and the significance of AI training for digital marketing success.

We're in the midst of one of the most significant transformations in the history of marketing. As we transition from traditional media like TV and radio to the digital era, and now face the dawn of AI-driven strategies, many marketers find themselves grappling with the pace of change. Understanding these shifts is crucial, not only to keep up but to stay ahead in a highly competitive field.Today's marketing landscape is characterized by precision and prediction, powered by advanced AI technologies that offer unprecedented opportunities but also bring new challenges. How do we navigate this rapidly evolving terrain? What do marketers need to know to leverage AI effectively and avoid being left behind?To help us answer these critical questions, we’re joined by Asavari Moon, a trailblazer at the forefront of AI in marketing. Moon’s career spans from traditional marketing to digital innovation, including pivotal roles at Uber during the industry's early digital days. Currently, she is leading EMEA Product Marketing for Google OS, where she creates sustainable marketing strategies ingrained in consumer insights and market dynamics.In addition to her impactful role at Google, Moon is the founder of Future Female Marketers, a global community of women shaping the future of marketing. She also leads educational initiatives, including a comprehensive AI in Marketing course designed to equip professionals with the skills needed to navigate the AI revolution. Her deep understanding of both the strategic and technical aspects of AI makes her uniquely qualified to guide us through this transformation.AI in Marketing: Unpacked host Mike Allton asked Asavari Moon about:✨ Navigating the AI Transformation: Understand the transition from traditional to AI-driven marketing and its impact on the industry.✨ Practical AI Applications: Learn how AI can enhance efficiency and effectiveness in marketing strategies through real-world examples.✨ Preparing for AI’s Future: Discover the essential skills and tools marketers need to thrive in the evolving AI landscape.Learn more about Asavari MoonConnect with Asavari Moon on LinkedIn Resources & Brands mentioned in this episode Future Female Marketers Paving The Way: Strategies for Integrating AI in Marketing with Chris Penn Copy.ai Jasper.ai Sephora: Beauty and the Bot Create Real Magic Campaign Heinz AI Campaign Jen AI Campaign AI in Marketing: Are We Addressing Its Ethical Dilemmas? Mitch Jackson AI in Marketing Course Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-traditional-to-predictive-navigating-marketings-ai-transformation/Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Many marketers today recognize the potential of AI but aren't sure how to start integrating it into their strategies.The challenge can be daunting—how do you effectively introduce AI into your existing workflows, choose the right tools, and ensure your team is equipped to leverage its capabilities? Moreover, with myriad options available, understanding where to begin and how to navigate the potential pitfalls can seem overwhelming.Today, we're tackling these questions with the help of Christopher S. Penn, a renowned expert in AI and data-driven marketing. Christopher brings invaluable insights from his extensive experience with AI implementations in various business contexts. With his deep knowledge in both the technical and strategic aspects of AI, he’ll share practical strategies and real-world examples to help you pave the way for AI integration in your marketing efforts, making the process more manageable and effective.Christopher will walk us through the crucial steps to get started, how to select the right AI tools for your needs, and the importance of team training and upskilling. We’ll also delve into common challenges and how to measure the success of your AI initiatives. By the end of this episode, you’ll have a clearer roadmap for integrating AI into your marketing strategy, ensuring that your business is not only prepared for the future but leading the charge in innovation.AI in Marketing: Unpacked host Mike Allton asked Christopher S. Penn about:✨ Starting with AI: Learn the initial steps businesses should take when integrating AI into their marketing strategies.✨ Choosing the Right Tools: Understand how to select AI tools that fit your specific marketing needs.✨ Training and Measuring Success: Discover the importance of team training and how to measure the success of AI initiatives.Learn more about Christopher S. PennConnect with Christopher S. Penn on LinkedIn Resources & Brands mentioned in this episode TrustInsights.ai Katie Robbert Google Vertex AI Studio TRIPS Framework The Unofficial LinkedIn Algorithm Guide for Marketers Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Rory Sutherland Ogilvy YT DLP Marcus Sheridan Tamsen Webster Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/paving-the-way-strategies-for-integrating-ai-into-marketing/Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices