AI for Business Leaders: The AI Hat Podcast

David Berkowitz, an experienced marketer and founder of the AI Marketers Guild, shares insights on how AI is reshaping the marketing landscape. He discusses popular AI tools and their real-world applications, emphasizing their benefits in enhancing customer engagement. David also explores emerging AI trends, consumer behavior shifts, and the importance of adapting marketing strategies. Additionally, he delves into the integration of AI in creative processes and the challenges marketers face on social platforms, highlighting the transformative potential of AI in the industry.

Have you ever wondered why some of your content just doesn’t perform as expected, no matter how much effort you put into it?Identification and management of content gaps often elude even the most experienced marketers, leading to wasted resources and missed opportunities. Traditionally, pinpointing these gaps has been a substantial challenge, requiring extensive analysis and sometimes leading to imprecise conclusions.Enter the power of Artificial Intelligence. AI isn't just transforming industries; it's revolutionizing how we analyze and optimize our marketing strategies, making it a critical tool for any marketer aiming for precision and effectiveness in their content planning.That’s exactly what Andy Crestodina, our guest today and a seasoned digital marketing strategist, specializes in. As the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Andy leverages AI not only to detect but also to fill the crucial gaps in content strategies effectively. With his two decades of insight, Andy will share powerful tactics that help marketers enhance their content’s impact through smart, AI-driven decisions.AI in Marketing: Unpacked host Mike Allton asked Andy Crestodina about:✨ Understanding AI-Driven Content Gap Analysis: Learn how AI can illuminate hidden gaps in content strategies, enabling marketers to fine-tune their efforts for better engagement and effectiveness.✨ Real-world Impact of AI on Marketing Outcomes: Gain insights from Andy's experiences on how employing AI to address content gaps has tangibly improved marketing results, providing a clear path for listeners to understand the potential ROI of incorporating AI tools.✨ Demystifying AI in Content Marketing: Andy will address common myths and misconceptions about using AI in marketing, offering practical advice and tips for integrating AI into daily marketing practices responsibly and effectively.Learn more about Andy Crestodina Connect with Andy Crestodina on LinkedIn Connect with Andy Crestodina on X Resources & Brands mentioned in this episode Orbit Media Studios, Inc. Magai Paul Roetzer Thinking, Fast and Slow, by Daniel Kahneman Jay Baer Ardath Albee LinkedIn Post on Commodity Content Agorapulse Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/filling-the-void-how-ai-identifies-and-closes-content-gaps-with-andy-crestodina/Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, the challenge we're diving into is the integration of AI in social media content creation. Every marketer knows the struggle: staying relevant, creative, and effectively engaging in the fast-evolving landscape of social platforms.But as algorithms evolve and user behaviors shift unpredictably, how do we keep up? How do we not only catch but captivate our audience with compelling content? And, importantly, how can we harness AI to not just compete with but lead the charge in this high-stakes game?That's what Claudia Sandino is here to help us with.Claudia is a visionary social media executive with a robust track record spanning over 13 years. Known for blending strategic marketing skills with advanced digital tools, Claudia has pioneered methods that leverage AI to revolutionize engagement and content creativity. Her insights have empowered brands to transform their digital narratives and achieve remarkable marketing success. Today, Claudia will share her expertise on maximizing AI to enhance our social media strategies—making them not just productive but pioneering.AI in Marketing: Unpacked host Mike Allton asked Claudia Sandino about:✨ How to Craft Compelling Content for Social Media with AI - Discover innovative ways AI can be employed to not only generate engaging content but also ensure it resonates with the target audience.✨ The Balance of AI and Authenticity - Learn why maintaining a human touch is crucial for brand authenticity in AI-generated content and how to achieve this balance.✨ Tools & Tactics for Tomorrow’s AI-Driven Marketing Strategies - Gain insights into the latest AI tools and tactics that are shaping the future of marketing and how marketers can prepare to integrate these into their strategies effectively.Learn more about Claudia Sandino Connect with Claudia Sandino on LinkedIn Connect with Claudia Sandino on Twitter Resources & Brands mentioned in this episode AI for Social Magai ChatGPT Meta.ai Gemini Canva HeyLevi by Ruheene Jaura The MarTech Show and Scott Brinker Andy Crestodina Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-your-creative-partner-transforming-social-media-engagement-with-claudia-sandino/Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AI in Marketing: Unpacked podcast, it’s the fourth of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career.The idea here was to provide you with a step-by-step guide on how to plan, execute, and measure an AI-driven marketing campaign. Including how to provide AI with necessary data, and even how to prompt it.Key Points:  ✨ Planning and defining objectives with AI considerations.  ✨ Executing the campaign using AI tools for optimization and automation.  ✨ Measuring success and iterating based on data-driven insights from AI.Key Tools or Resources Mentioned:  ✨ Campaign Planner  ✨ MagaiSHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/building-your-first-ai-driven-campaign/Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Powered by Magai - why choose one AI tool when you can have them all?Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

The podcast delves into essential AI tools like Magi, Adobe Express, Google Analytics, and more for marketers. It emphasizes planning with AI, campaign execution, and data-driven insights. Exploring WordStream benefits and AI tools for refining marketing strategies is also covered.

Discover how AI is revolutionizing social media marketing with cutting-edge tools for content creation and personalized experiences. Learn about advanced audience targeting and segmentation techniques that boost engagement. Dive into the power of real-time analytics and adaptive learning algorithms to optimize campaigns. Explore practical applications that significantly enhance marketing strategies and ROI. This conversation sheds light on the future of marketing in an AI-driven world.

In this episode of the AI in Marketing: Unpacked podcast, it's the first of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career.The idea here was to define AI and its role in modern marketing, discuss the evolution of AI in marketing, and point out why it’s critical for marketers to understand and leverage this technology.Key Points: ✨ Basic AI concepts relevant to marketing. ✨ Historical perspective on AI adoption in marketing. ✨ Current impact of AI on the marketing industry.SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/introduction-to-ai-in-marketing/Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Sponsored by Magai - why choose one AI tool when you can have them all?Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

"AI in Marketing: Unpacked" makes understanding AI simple for every marketer. Join Mike Allton as he explores how you can use AI to boost your social media and marketing results, with practical tips and clear explanations in each episode.Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Sponsored by Magai - why choose one AI tool when you can have them all?Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices