AI for Revenue Leaders: The AI Hat Podcast

Have you ever read a piece of content from a brand—maybe a blog, a social post, or even an email—and thought, “This just doesn’t sound right?” Maybe it felt robotic, overly generic, or like it could’ve been written by anyone. Here’s the reality: with the rise of AI tools in content creation, this is happening more often than ever. And it’s not just small businesses struggling to get it right—it’s big brands too. The problem? They haven’t defined their voice, and they’re expecting AI to read their minds.When your content doesn’t sound like you, it confuses your audience. It erodes trust and makes it harder to build lasting connections. And when AI gets it wrong—whether that’s a dry, lifeless tone or something wildly inconsistent—it doesn’t just fall flat. It can actively damage your brand. Think about it: every piece of content your audience sees shapes how they perceive you. If you don’t have a clear, consistent voice, you risk blending into the noise—or worse, alienating the people you’re trying to reach.But here’s the good news: with the right approach, you can create a voice that’s unmistakably yours, and—here’s the exciting part—you can teach AI to scale it. Today, we’re going to dive into why your brand voice matters, how to define it in collaboration with AI, and how to create custom instructions so that every blog, social post, and email feels authentically you. I’ll even share my own experience building a Custom GPT to reflect my voice and style, so you can see exactly how it’s done.AI in Marketing: Unpacked host Mike Allton talked about:✨ Why Your Brand Voice is Essential: Listeners will learn why a consistent and well-defined brand voice is critical for building trust, standing out, and ensuring that their audience connects with their content—whether it’s created by them or an AI.✨ How to Define and Document Your Unique Voice: Listeners will get actionable insights into defining their brand’s tone, language, and style, including tips on identifying key traits and avoiding common pitfalls. Plus, they’ll discover how to translate that voice into clear guidelines that can be used across all their content.✨ How to Collaborate with AI to Scale Your Voice: Listeners will walk away with practical steps for teaching AI tools like ChatGPT or Magai to reflect their unique voice. They’ll learn how to create custom instructions, refine AI outputs, and use these tools to save time while maintaining authenticity.Learn more about Mike AlltonConnect with Mike Allton on LinkedIn Resources & Brands mentioned in this episode Custom GPTs for Marketers: Work Smarter, Not Harder AI Consulting AI Bootcamp AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/finding-your-voice-with-ai-how-to-craft-a-brand-voice-that-resonates/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

David Armano, a strategic leader known for his insights in Forbes and Harvard Business Review, dives into the practical realities of AI in marketing. He sheds light on the 'GSD Era,' emphasizing the need for strategic implementation over chasing hype. The discussion covers the shift from traditional methods to AI-driven strategies and how collaboration among marketing leaders can lead to measurable results. David also addresses data security, ethical considerations, and the essential balance between AI innovation and the human touch in enhancing user experiences.

Have you ever wondered if your marketing strategies are crossing an invisible ethical line? In today's AI-driven world, the temptation to push boundaries for results is stronger than ever. But what if embracing ethics could actually supercharge your marketing efforts?Marketers everywhere are grappling with a critical challenge: how to harness the immense power of AI without compromising their brand's integrity or consumer trust. The risks are real – from privacy breaches to unintended bias – and the consequences can be severe.But here's the exciting twist: responsible AI isn't just about avoiding pitfalls. It's a gateway to unprecedented innovation and deeper customer connections. Today, we're joined by an expert who's cracked the code on blending cutting-edge AI with rock-solid ethics.Ladies and gentlemen, I'm thrilled to introduce Sarah Lloyd Favaro, a true pioneer in the realm of responsible AI innovation. With a rich background spanning technology consulting, data science, and enterprise content management, Sarah has been at the forefront of AI integration across various industries. Formerly with Verizon, her work with global giants and her passion for AI literacy have positioned her as a thought leader in responsible AI implementation.AI in Marketing: Unpacked host Mike Allton asked Sarah Lloyd Favaro about:✨ Ethics Drives Innovation: Responsible AI isn't a constraint; it's a catalyst for creative, effective marketing solutions.✨ Transparency Builds Trust: Open communication about AI use strengthens customer relationships and brand loyalty.✨ Continuous Learning is Key: Staying informed about AI ethics ensures marketers can adapt to evolving standards and technologies.Learn more about Sarah Lloyd Favaro Connect with Sarah Lloyd Favaro on LinkedIn Connect with Sarah Lloyd Favaro on X Resources & Brands mentioned in this episode Learn Bold - Global Responsible AI Learning & Development - Future of Work Microsoft’s Pillars of Responsible AI Miri Rodriguez Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou “LinkedIn started harvesting people's posts for training AI without asking for opt-in” EU Artificial Intelligence Act NLP Custom GPTs for Marketers: Work Smarter, Not Harder  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/responsible-ai-marketing-where-innovation-meets-integrity/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Matthew Spiller, known as Vibeproxies954 in the Magic: The Gathering community, shares his insights on using AI to supercharge content creation and business processes. He discusses developing targeted AI personas for effective messaging that resonates with fans. The conversation also covers cost-effective design strategies for collectible tokens and how AI can streamline social media management, enhancing audience engagement. Matthew’s journey showcases the transformative power of AI in niche marketing, offering actionable tips for creators and small businesses alike.

Niki Dunagin, a creative entrepreneur and the brains behind The CEO of Chatbots, reveals how solo entrepreneurs can harness AI as their virtual marketing team. She discusses transforming marketing strategies overnight, with AI handling everything from copywriting to social media calendars. Niki emphasizes the importance of customizing AI tools to fit personal branding and shares insights on overcoming emotional hurdles in the fast-evolving AI landscape. Her valuable tips empower entrepreneurs to achieve efficiency while maintaining authenticity in their marketing efforts.

In this discussion, Andrew Davis, a marketing expert with clients like Kraft and Walmart, unveils the potential of AI twins in marketing. He explains how digital doppelgängers can amplify creativity while preserving individual brand voice. Key strategies for gaining a competitive edge through AI are shared, highlighting the importance of future-proof human skills. As the marketing landscape evolves, Davis emphasizes the need for marketers to adapt and embrace AI as a collaborator rather than a replacement.

Unlock the power of Custom GPTs to enhance your marketing strategy. Learn how to create personalized AI assistants that can handle everything from content generation to customer service. Discover steps to ensure your AI maintains your brand voice consistently. Find out how to achieve the perfect balance between automation and human touch. Whether you're new to AI or looking to streamline your efforts, this insightful discussion offers practical tips to revolutionize your marketing workflow.

Your LinkedIn profile is more than just a digital resume – it's your professional brand's frontline. But are you leveraging it to its full potential? Today, we're unlocking the power of AI to revolutionize your LinkedIn presence.Get ready to discover how cutting-edge AI tools can transform your profile from overlooked to in-demand. We're talking about strategies that can elevate your professional brand, attract your ideal connections, and position you as a leader in your field – all with the help of artificial intelligence.Our guest, Viveka von Rosen, is a LinkedIn marketing powerhouse who's been pioneering the integration of AI into LinkedIn strategies. As the co-founder and Chief Visibility Officer at Vengreso, Viveka's got the inside scoop on maximizing your LinkedIn impact through AI.Whether you're a seasoned professional or just starting out, this episode is packed with actionable insights to supercharge your LinkedIn profile. Let's dive in and start harnessing the power of AI for your professional branding!AI in Marketing: Unpacked host Mike Allton asked Viveka von Rosen about:✨ AI-Enhanced Authenticity: Leveraging AI tools can amplify your unique professional voice, not replace it.✨ Strategic Implementation: Successful AI integration in LinkedIn profiles requires a thoughtful approach, balancing automated optimization with personal branding.✨ Continuous Optimization: AI enables ongoing profile refinement, helping professionals stay relevant in a rapidly evolving job market.Learn more about Viveka von RosenConnect with Viveka von Rosen on LinkedIn Resources & Brands mentioned in this episode Vengroso Beyond the Dream Board Jordache Johnson Magai Canva Chad Peterson The Ultimate Guide to the Perfect LinkedIn Profile BrandWell Julia McCoy AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/linkedin-profile-makeover-harnessing-ai-for-professional-branding/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine transforming your content creation process, scaling your online presence, and competing with big brands – all while maintaining your unique voice. Today, we're diving into the world of AI-powered content creation for solopreneurs and SMBs, and the potential is mind-blowing.You're about to discover how AI tools can supercharge your productivity, enhance your creativity, and help you connect with your audience like never before. We're talking about game-changing strategies that can turn hours of work into minutes, and help you punch way above your weight in the digital arena.Our guest, Nicky Saunders, is a content strategy wizard who's used these exact techniques to grow social media accounts from thousands to millions. As the founder of Deeper Than The Brand and a partner at Social Media Examiner, Nicky's got the inside scoop on leveraging AI for maximum impact.AI in Marketing: Unpacked host Mike Allton asked Nicky Saunders about:✨ AI-Powered Efficiency: Leveraging AI tools can dramatically reduce content creation time, allowing solopreneurs to compete with larger brands.✨ Authentic Automation: AI can enhance, not replace, your unique voice, helping maintain authenticity while scaling content production.✨ Strategic Implementation: Successful AI integration requires a thoughtful approach, balancing automated processes with human creativity and oversight.Learn more about Nicky Saunders Connect with Nicky Saunders on LinkedIn Subscribe to Nicky Saunders on YouTube Follow Nicky Saunders on Instagram Follow Nicky Saunders on Threads Resources & Brands mentioned in this episode Deeper Than The Brand Eleven Labs inVideo RunwayML Opus Clip vidIQ RenderNet Napkin AI Dr. Eric Thomas Fireflies.ai Gamma Austin Armstrong AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-content-creation-supercharging-your-online-presence-for-solopreneurs-and-smbs/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Emily Baillie, a digital marketing and AI trainer with over 15 years of experience, dives into the world of AI and its potential in business. She addresses common fears about AI, emphasizing a human-first approach to mitigate job displacement worries. Listeners will discover practical strategies for selecting AI tools tailored to their needs, as well as how to use AI for content creation without losing authenticity. Baillie also highlights the importance of gradual adoption and continuous learning, transforming AI from a challenge into a competitive advantage.