AI for Revenue Leaders: The AI Hat Podcast

Are you tired of pouring hours into content creation, only to see lackluster results? What if I told you there's a way to supercharge your content strategy, making it more effective and efficient than ever before? Welcome to AI in Marketing: Unpacked. I'm your host, Mike Allton, and today we're diving into the game-changing world of AI-powered content optimization.We've all heard the buzz about AI, but how can it actually improve our content's quality and relevance? More importantly, how can it help us create content that truly converts? These are the questions keeping marketers up at night, and we're about to get some answers.To guide us through this AI-driven content revolution, we have a true expert in the field. I'm thrilled to introduce Audrey Chia, a powerhouse in the world of content strategy and AI marketing solutions. Audrey has made waves in the industry, working with major brands to transform their content strategies using cutting-edge AI tools.With a track record of driving remarkable results for her clients, Audrey has become a go-to authority on leveraging AI for marketing success. Her innovative approaches have not only boosted content quality but have also significantly improved SEO performance and conversion rates for businesses across various sectors.AI in Marketing: Unpacked host Mike Allton asked Audrey Chia about:✨ AI-Enhanced Quality: Leverage AI tools to elevate content quality, ensuring it meets and exceeds audience expectations.✨ Relevance Through Data: Utilize AI-driven insights to create hyper-relevant content that resonates with your target audience.✨ Balanced Approach: Combine AI capabilities with human creativity for optimal content performance and authenticity.Learn more about Audrey ChiaConnect with Audrey Chia on LinkedIn Resources & Brands mentioned in this episode Close With Copy Mastering AI Prompting: Advanced Techniques for Success with Ashley Gross Sybill Fireflies Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Twise Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/content-that-converts-leveraging-ai-for-quality-and-relevance/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wished you could turn every customer interaction into a personalized, seamless conversation that boosts your sales and keeps your customers coming back?Many of us are stuck with outdated methods that don't scale, don't deliver, and leave customers frustrated. Meanwhile, we’re missing out on huge opportunities.It’s frustrating, right? You want to provide an exceptional customer experience and see a return on your investment, but it's hard to keep up with the demands and expectations.Enter Kelly Noble Mirabella. She’s a digital marketing guru and the brains behind Stellar Media Marketing. Kelly has cracked the code by using AI to make smarter, super-effective chatbots that totally transform customer interactions.With over a decade in social media marketing, Kelly’s not only a sought-after speaker and consultant but also the COO of Chatbot Builder AI. She’s here to spill the secrets on how these AI chatbots are game-changers for boosting engagement and driving impressive ROI. Get ready to rethink how you interact with your customers!AI in Marketing: Unpacked host Mike Allton asked Kelly Mirabella about:✨ Smarter Engagement: Understand how AI chatbots provide more intelligent and personalized customer interactions.✨ Boosted ROI: Learn how integrating AI chatbots can lead to higher lead generation and return on investment.✨ Getting Started: Gain practical tips for implementing AI chatbots, even on a smaller budget.Learn more about Kelly Mirabella Connect with Kelly Mirabella on LinkedIn Connect with Kelly Mirabella on YouTube Resources & Brands mentioned in this episode Stellar Media Marketing Chatbot Builder AI Ryan Baggott Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt The 5 P’s of Prompt Engineering Purpose Profile People Persistency Perfection Agorapulse Baby Got Bot YouTube Channel The AI Revolution is Here: What Every Marketer Needs to Know with Mike Allton  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/how-an-ai-chatbot-is-redefining-customer-interaction-and-boosting-roi/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to keep up with the pace of digital change, or the very concept of digital transformation?Do you find it challenging to integrate new technologies into your marketing strategy while maintaining a human touch? And how do you effectively use the data you’re collecting without feeling overwhelmed by its volume and complexity? These are some of the common pains businesses face when navigating digital transformation.The good news is that AI can help transform these challenges into opportunities, offering powerful solutions to streamline processes, enhance customer experiences, and make smarter, data-driven decisions. But how exactly can AI be a catalyst in your digital transformation journey?To help us explore this topic, we’re joined by Sharon Gai, a leading expert in e-commerce and digital transformation. Sharon brings a wealth of knowledge from her extensive career and thought leadership at platforms like TEDx and Singularity University. She’ll share actionable insights on how AI can help businesses not only overcome their digital transformation hurdles but turn them into growth opportunities.AI in Marketing: Unpacked host Mike Allton asked Sharon Gai about:✨ Overcoming Challenges with AI: Understand how AI can help businesses overcome the common hurdles in digital transformation.✨ Turning Challenges into Opportunities: Learn about real-world examples where AI has transformed challenges into opportunities.✨ Future Trends in Digital Transformation: Discover emerging AI technologies and trends that will shape the future of digital transformation.Learn more about Sharon GaiConnect with Sharon Gai on LinkedIn Resources & Brands mentioned in this episode SharonGai.com Tmall Paul Roetzer Katie Richman Crew AI Alison.ai Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-a-catalyst-turning-digital-transformation-challenges-into-opportunities/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever found yourself overwhelmed with data and wondered how you could turn it into meaningful insights to outsmart your competition? Well, today's episode of 'AI in Marketing: Unpacked' is just for you. We’re diving deep into the revolutionary world of AI-enhanced strategic thinking.Imagine having a thought partner that never tires, always has the latest insights, and helps you see gaps you never knew existed. This is what AI can bring to your marketing strategy, and here to guide us through this fascinating journey is Sunny Hunt.Sunny is a seasoned marketing consultant who has helped B2B and B2C companies with strategic marketing solutions. Recently, she harnessed the power of AI to streamline data parsing and enhance strategic decision-making for the University of Arizona, saving 230 times the amount of time it would have taken manually.In today's episode, Sunny will share how she uses AI as both an eager intern to handle heavy-lifting tasks and as a thought partner to sharpen her strategic thinking. She’ll walk us through real-world applications and provide actionable insights on harnessing AI to elevate your marketing strategy. So, buckle up, you’re about to discover the future of strategic marketing!AI in Marketing: Unpacked host Mike Allton asked Sunny Hunt about:✨ AI-Driven Insights: AI can streamline and enhance strategic decision-making by handling data-heavy tasks and identifying gaps in thinking.✨Efficiency Boost: Leveraging AI can save significant time and resources, allowing marketers to focus on creativity and strategy.✨Future of Marketing: The role of AI in marketing is evolving rapidly, offering new opportunities for smarter, more effective campaigns.Learn more about Sunny HuntConnect with Sunny Hunt on LinkedIn Resources & Brands mentioned in this episode Hunt Interaction Convince & Convert Chris Penn Paul Roetzer The Artificial Intelligence Show Robert Rose The MarTech Show Agorapulse Alison.ai Andy Crestodina on Content Gap Analysis Microsoft Co-Pilot Chris Carr Ardath Albee Marketing and Analytics and Data Science Convention  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/outthink-your-competition-ai-in-marketing-strategy/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do demographic trends among early adopters of generative AI shape consumer behavior?In today's fast-paced digital world, understanding how early adopters of generative AI behave is more critical than ever for marketers. To engage effectively, you've got to know the trends. Fortunately, we've got the perfect guide to help us navigate these waters.Michael Nevski is a rockstar in the world of market research and data analytics from Visa. He's spent his entire career turning data into actionable insights that drive business growth. With a knack for uncovering demographic trends and behavioral patterns, Michael's insights have the power to transform marketing strategies.Today, we'll learn how marketers can decode these trends to craft more effective campaigns, engage their audience better, and stay ahead of the competition. Get ready for some invaluable takeaways that will help you leverage generative AI to its fullest potential.AI in Marketing: Unpacked host Mike Allton asked Michael Nevski about:✨ Demographic Insights: Learn the key characteristics and motivations of early adopters of generative AI across different demographic segments.✨ Behavior Trends: Gain an understanding of how shopping preferences and spending patterns vary among early AI adopters by age, gender, and income level.✨ Marketing Strategies: Discover actionable strategies for leveraging demographic insights to effectively target and engage early adopters of generative AI.Learn more about Michael Nevski Director, Global Insights at Visa Connect with Michael Nevski on LinkedIn Resources & Brands mentioned in this episode Visa The AI Revolution is Here: What Every Marketer Needs to Know AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/generative-ai-and-demographics-trends-for-marketers-to-watch/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover how to conquer marketing chaos with AI-driven thought organization. Explore the balance between tech efficiency and human creativity to enhance your strategies. Learn about the role of authenticity in AI-generated content, including the use of humor and transparency. Dive into real-life success stories that showcase innovative AI applications in marketing. Remember to connect with experts for deeper insights and valuable feedback on utilizing AI effectively!

How do you harness the power of AI responsibly, making sure you're balancing innovation with ethical use?Many companies, in their rush to adopt AI, struggle with setting clear, ethical guidelines. This can put them at risk and prevent them from truly benefiting from AI's transformative potential. Fortunately, we've got someone today who can help us navigate these challenges. Kai Blakeborough is the Senior Research Analyst at Brotherhood Mutual Insurance Company and he's on a mission to make AI both accessible and responsible. Kai is an expert at breaking down complex AI concepts and pinpointing strategic uses for both people and teams. He's led AI adoption initiatives, developed important corporate guidelines, and conducted training programs to ensure AI is used to uplift and empower. Plus, he's been a featured speaker at numerous webinars and events, sharing best practices for responsible AI use.AI in Marketing: Unpacked host Mike Allton asked Kai Blakeborough about:✨ Key Components: Learn the essential elements needed to create comprehensive corporate AI guidelines for responsible and ethical AI use.✨ Effective Implementation: Discover practical steps and strategies for developing and implementing AI guidelines, including overcoming common challenges.✨ Training Importance: Understand the significance of training programs in promoting responsible AI use and fostering an empowering AI mindset within teams.Learn more about Kai BlakeboroughConnect with Kai Blakeborough on LinkedIn Resources & Brands mentioned in this episode Brotherhood Mutual Insurance Company AI and Copyright: What Marketers Need to Know with Mitch Jackson AI Readiness: A Practical Guide Using the 5P Framework with Katie Robbert The Artificial Intelligence Show with Paul Roetzer and Mike Kaput AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/guiding-the-future-how-to-develop-corporate-ai-guidelines/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine having a partner in your marketing efforts who's available 24/7, can digest vast amounts of information in seconds, and can engage in deep, insightful conversations about your specific projects and campaigns. What if this partner could not only help you summarize research and brainstorm strategies but also create recorded overviews and discussions, almost like a podcast co-host?This isn't science fiction. It's the reality of what's possible with Google's latest update to NotebookLM, an AI-powered research assistant that's revolutionizing how marketers approach content creation and strategy.NotebookLM is designed to be your personalized AI collaborator. You can load it up with your own resources and information, then have conversations with it as if it's a knowledgeable team member who's intimately familiar with your projects. But here's where it gets really interesting: NotebookLM can generate audio conversations between AI-created "hosts" discussing the very information you've provided.You’ll hear an example of that, and how this tool can help you in your marketing, in today’s special solo-episode of AI in Marketing: Unpacked. We’re covering:✨ AI-Powered Content Creation: NotebookLM enables marketers to generate high-quality, research-based content quickly and efficiently.✨ Personalized AI Assistance: By uploading specific documents, marketers can create a tailored AI research assistant for their unique needs.✨ Revolutionizing Podcast Production: NotebookLM's ability to generate conversations opens new possibilities for podcast content creation and ideation.Learn more about Mike Allton Connect with Mike Allton on LinkedIn Connect with Mike Allton on Threads Resources & Brands mentioned in this episode NotebookLM AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-your-co-host-unleashing-notebooklms-potential-in-content-marketing/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Explore how AI is reshaping data-driven personalization in marketing! From real-world examples by major brands to the necessity of precise data collection, this discussion highlights how technology unlocks tailored experiences. Delve into the ethics surrounding data privacy and the balance required between customization and consumer control. Discover practical strategies for integrating AI and the importance of collaboration across teams. This conversation is packed with insights that can help marketers master the art of personalization in a digital world.

Are you feeling overwhelmed by the prospect of integrating AI into your business operations?Do you struggle to determine if your organization is even ready for AI? Many businesses face these challenges, unsure how to navigate the complexities of AI readiness and maximize its potential for efficiency and growth.The uncertainty and complexity can be frustrating, making it difficult to know where to start or how to proceed without wasting resources or missing out on opportunities. AI promises incredible benefits, but without a clear roadmap, it can seem like an insurmountable task.That’s what Katie Robbert is here to help us with.Katie is the CEO and Co-Founder of Trust Insights, a renowned data science and analytics consulting firm. With extensive experience in business consulting, marketing consulting, and management consulting, Katie is a recognized authority on leveraging data and AI to drive business success. She frequently speaks and writes about generative AI, change management, and unstructured data analysis. Today, she will walk us through the 5P Framework, a practical approach to assessing AI readiness, and share how Trust Insights utilizes AI and automation to support their services.AI in Marketing: Unpacked host Mike Allton asked Katie Robbert about:✨ Understanding the 5P Framework: Learn about the 5P Framework and how it can be used to assess your organization’s readiness for AI integration.✨ Practical Steps for AI Readiness: Discover practical steps businesses can take to prepare for AI integration using the 5P Framework.✨ AI and Automation for Small Businesses: Gain insights into how small businesses can leverage AI and automation to enhance efficiency and productivity.5P Framework Purpose People Process Platform Performance Learn more about Katie Robbert Connect with Katie Robbert on LinkedIn Trustinsights.ai/analyticsformarketers Resources & Brands mentioned in this episode Trust Insights Chris Penn Paving the Way: Strategies for Integrating AI in Marketing with Chris Penn AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-readiness-a-practical-guide-using-the-5p-framework/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices