Stacking Growth | The B2B Marketing Podcast

Welcome back to another episode of the Marketing Movement where our very own Sidney Waterfall, VP of Demand at Refine Labs, chops it up with Hana Jacover, Chief Hype Officer at Hype House Consulting, to talk all things in the life of a "lead". You can save your team time and headaches by tuning up your lead life cycle process. From prospect to customer, lead management is more than just attribution and passing them off to sales. 

Today's episode features a panel on the topic of imposter syndrome. Sam Kuehnle (VP of Demand Gen), Scott Schilling (Director of Demand Gen), Kevin Jaquith (Director of Demand Gen), Liz Spektor (Director of Demand Gen), and Steve Voith (Director of Demand Gen) break down what imposter syndrome is and why it happens. They share their stories facing imposter syndrome throughout their careers and what they've learned to help overcome it and shift their mindset.

Copywriters discuss the importance of good copy in solving problems and aligning with business objectives. They cover using the right language, tailoring copy, pushing boundaries in B2B advertising, and provide tips for creating impactful copy.

Jessica Williams, VP of People, and Kim Schell, Talent Advisor, talk through pet peeves in recruiting, how to come prepared to interviews, and common mistakes to avoid. They emphasize showcasing impactful accomplishments on resumes, offer tips for navigating the job market, provide a pro tip for remote interviews, emphasize the importance of asking questions during interviews, and discuss strategies for minimizing stress in job hunting.

Blake Strozyk and Matthew Sciannella discuss various aspects of paid social, including building a foundation, setting strategy, targeting audiences, running tactical campaigns, measuring performance, and assigning attribution.

Guests Sidney Waterfall, Ashley Lewin, and Tory Kindlick discuss the importance of splitting the funnel in marketing, switching strategies, analyzing ROI and metrics, handling objections, and establishing the right benchmarks for measuring performance.

In this podcast, Megan Bowen, COO @ Refine Labs, shares her renowned time management training. She provides tactical strategies for ruling your time and emphasizes the importance of taking ownership of how you spend it. Topics covered include filtering through inputs, managing tasks and time, creating a personal mission statement, understanding demands, and the benefits of tracking time.

Obaid Durrani and Johnathan Dane discuss the importance of creativity in B2B marketing, emphasizing the need to stand out in a crowded market. They explore topics such as immersion in media, hesitancy towards unique content, the impact of visual design, building a community through content marketing, website testing and TikTok content creation, and upcoming plans for unique and interesting content.

Todd Clouser, Ashley Lewin, and Allison Loehman discuss the challenges of B2B marketers adopting TikTok, how to get started as an employer brand, and the importance of learning from creators outside of their niche. They emphasize the need for a mindset shift and leaning into organic content on TikTok.

Steve Voith (Director of Demand Gen @ Refine Labs), appeared as a guest on the Ideally Content Consulting podcast to talk about dark social. The majority of the B2B buying journey happens via word of mouth and in places where attribution software can't track, such as in communities and on social platforms. Steve breaks down what defines dark social and how he sees it playing out both at Refine Labs and at the SaaS companies he works with there, as well as how to determine where to allocate your marketing spend and resources based on where your customers are.